E0031 | Innovating with Agile Methodology
RT3: The Roofing Technology Think Tank Podcast
Release Date: 07/14/2025
RT3: The Roofing Technology Think Tank Podcast
In this episode of the Roofing Technology Think Tank podcast, host Karen Edwards is joined by Wendy Marvin, CEO of Matrix Roofing and RT3 board president, and Elliott Wittstruck, founder of Contractor CTO. Together, they explore the transformative power of technology in the construction industry. Discover how Elliott, in the role of fractional CTO, is helping Wendy leverage technology that she is already using to streamline operations, enhance customer experiences and drive business growth. Whether you're a contractor looking to optimize your tech stack or simply curious about the latest...
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In this episode of the Roofing Technology Think Tank podcast, Karen Edwards welcomes Eric Fortenberry, founder and CEO of JobTread. They discuss the challenges faced by contractors in the construction and roofing industries, the importance of technology in streamlining processes and how JobTread addresses these needs with its modern software solutions. Eric shares insights on the significance of clear communication between sales and production teams, the benefits of a client portal and the transparent pricing model of JobTread. The conversation also highlights the onboarding process and the...
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In this episode of the Roofing Technology Think Tank Podcast we welcome Bin Wright from One Click Code to help us discover how technology can help contractors find their way through the complexities of building codes. Learn how this innovative technology simplifies the navigation of diverse building regulations, providing contractors with accurate, defensible data. Hear about the journey of OneClick Code, its impact on the industry, and how it empowers contractors to work more efficiently and with greater integrity. Don't miss this insightful conversation that could transform your...
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In this episode of the Roofing Technology Think Tank Podcast, host Karen Edwards sits down with James Turner from Best Roofing Now and Kynexpro.com to explore how AI is revolutionizing the roofing industry. Discover how James leverages cutting-edge technology to streamline operations, enhance customer interactions and drive business growth. From AI-driven scheduling and quoting to innovative content creation, learn how these advancements are shaping the future of roofing. Tune in to uncover the potential of AI and its transformative impact on traditional industries. Learn more at:...
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In this episode of the Roofing Technology Think Tank (RT3) podcast, Karen Edwards welcomes Ben Fiedler from Benchmark to explore the intriguing intersection of Agile methodology and the roofing industry. Discover how Agile principles, traditionally used in software development, are being adapted to enhance efficiency and innovation in roofing projects. Ben shares his unique journey from broadcast television engineering to roofing consultancy, and how Agile practices like Scrum are transforming project management. Tune in to learn how contractors can adopt an Agile mindset to stay ahead in a...
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In this episode of the Roofing Technology Think Tank (RT3) podcast, Karen Edwards welcomes Domenic Di Mondo from GreenMantra Technologies to talk about how plastics are being diverted from the waste stream and turned into value-creating polymer additives that are strengthening roofs across the country. The two talk about roofing manufacturers' commitment to innovation and finding sustainable solutions like those offered by GreenMantra that are eco-friendly, aesthetically pleasing and don't jeopardize performance. Learn more at https://rt3thinktank.com/
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In this episode of the Roofing Technology Think Tank (RT3) podcast, Karen Edwards welcomes James Hatfield from LiveSwitch to talk about how home service contractors are leveraging instant video technology to connect immediately with customers, prospects and team members. From a contractor with a painting business to being the CRO at LiveSwitch, James shares his journey and explains how LiveSwitch began, and how it made the transition from a platform for emergency responders to a time-savings, sales closing tool for home improvement contractors. Learn more at: Special listener discount:...
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In this episode of the Roofing Technology Think Tank (RT3) podcast, Karen Edwards welcomes Ken Kelly, retired from Kelly Roofing and now a traveler, businessman and humanitarian. The 2021 RT3 Innovator of the Year and 2015 Microsoft Visionary Award winner gets down to basics about what a tech stack is and dives into the key components: the back end, software, ERPs and CRMs. He shares practical uses for these technology tools and hot tips on how to leverage their full potential. Learn more at https://rt3thinktank.com/
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In this episode of the Roofing Technology Think Tank (RT3) podcast, Karen Edwards welcomes Kody Landals from Reimagine Roofing to share his journey from the military, to the world of solar and sustainability to starting his own roofing company that was acquired after just four years in business. Kody shares the role that technology played in his success and how he pioneered a tech-inspired unicorn model that allows homeowners to purchase roofs entirely online. Learn more at
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In this episode of the Roofing Technology Think Tank (RT3) podcast, Karen Edwards welcomes the team from Dronestitute, a technology company that is leveraging the power of drone data and AI to deliver property condition reports for commercial and residential properties. Hear how contractors are leveraging this exclusive information, including property owner data, to fine tune their lead generation efforts by targeting the properties that have anomalies identified. Learn more at https://rt3thinktank.com/
info_outlineIn this episode of the Roofing Technology Think Tank (RT3) podcast, Karen Edwards welcomes Ben Fiedler from Benchmark to explore the intriguing intersection of Agile methodology and the roofing industry. Discover how Agile principles, traditionally used in software development, are being adapted to enhance efficiency and innovation in roofing projects. Ben shares his unique journey from broadcast television engineering to roofing consultancy, and how Agile practices like Scrum are transforming project management. Tune in to learn how contractors can adopt an Agile mindset to stay ahead in a rapidly changing market.
Learn more at: https://rt3thinktank.com/