239. Scaling with Simplicity with Ryan Koral
The CEO Help Desk from Run Like Clockwork
Release Date: 06/18/2025
The CEO Help Desk from Run Like Clockwork
After coaching Jen O’Hare of Bell Box Co on defining her QBR (Queen Bee Role), Adrienne and Emily are back with a debrief — breaking down the biggest themes from the conversation and sharing how they apply to every business, not just gifting. This episode is a must-listen if your offers feel bloated, you’re stretched too thin, or you’re struggling to decide what actually matters to your customers. Here’s what we cover: ✅ Why Jen’s QBR wasn’t product selection (and what it was instead) ✅ How to define your QBR when you're doing it all yourself ✅ Why trimming services is...
info_outlineThe CEO Help Desk from Run Like Clockwork
In this episode of the CEO Help Desk, Adrienne and Emily coach Jen O’Hare, founder of Bell Box Co, through one of the most powerful prioritization tools we use at Clockwork: identifying her business’s QBR (Queen Bee Role). Jen runs a high-touch, end-to-end corporate gifting service — but like so many CEOs, she’s been wearing all the hats. In this real-time strategy session, you’ll hear how we narrowed in on what actually matters most to her customers, and how that clarity can help her scale without sacrificing quality. Here’s what we cover: ✅ Why Jen’s customers choose her over...
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In this debrief episode, Adrienne and Emily reflect on their conversation with Danielle Hendon — and break down what it actually looks like to loosen your grip without watching the whole business unravel. They share their own experiences stepping back from day-to-day decisions, the tools that helped them build trust with their team, and how to adapt leadership as both your business and personal needs evolve. Here’s what we cover: ✅ Why delegation problems are usually communication problems ✅ How to use red/yellow/green light language with your team ✅ The difference between being...
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In this coaching session, Adrienne Dorison and Emily Doyle sit down with Danielle Hendon, founder of 4 Corners CFO, to unpack a surprisingly common (and sneaky) bottleneck: too many leads. If you’ve ever thought “more leads = more money,” this episode might change your mind. Danielle shares the real challenges of managing overwhelming demand as a solo CFO — and why growing her client roster wasn’t translating to growing her business. Together, they explore what it looks like to: Get clear on capacity before hiring Protect your most valuable skillsets And rebuild around you —...
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When is the right time to start something new? In this debrief, Adrienne and Emily unpack their coaching session with Catherine Roe and offer a powerful reframe for any multi-passionate CEO: context determines the strategy. They explore what made Catherine ready to grow something new — and how to know if you are too. 🎧 Listen in as they discuss: ✅ The truth about “multi-passionate” founders ✅ Why seasons of business matter more than hustle ✅ What happens when you try to grow two things that both need you ✅ The trap of chasing new ideas because you’re bored ✅ Why...
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Catherine Roe built a successful accounting firm that now runs without her. But instead of coasting, she’s launching a second brand — an educational business focused on financial literacy. In this coaching episode of The CEO Help Desk, Catherine shares how she’s balancing new ideas, team capacity, and her own energy as she grows her next business. If you’ve ever felt the pull to start something new and the fear of slipping back into overwork… you’re going to relate to this one. Here’s what we cover: ✅ Why her first business can grow without her — and what that changes ✅ How...
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After , Adrienne and Emily are back to debrief the conversation — and dig into what it really takes to evolve from a hands-on founder to a strategic leader. If you’ve stepped out of the doing but still find yourself making all the decisions, this debrief will hit home. Here’s what we cover: ✅ The illusion of being “out of the weeds” — and why decision fatigue proves otherwise ✅ How to train your team to spot problems and solve them ✅ Letting go of control… without letting go of clarity ✅ Navigating leadership with a co-founder who sees the world differently ✅ Why...
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In this coaching episode, Adrienne Dorison and Emily Doyle sit down with Ben and Cody, co-founders of , to tackle a challenge many visionary founders face: What does your role become when the business runs without you? If you’ve ever felt unsure of how to stay involved at a strategic level without slipping back into the day-to-day, this one’s for you. Here’s what we cover: ✅ Why “letting go” doesn’t mean disappearing ✅ How to build metrics that matter (and get your team to own them) ✅ Navigating partnership dynamics when your working styles clash ✅ Identifying the...
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After coaching Lisa Whitehouse on her team and scaling challenges, Adrienne and Emily are back to debrief the conversation — and get honest about how fear, beliefs, and untested assumptions shape our most critical business decisions. If you’ve ever delayed a hire, undercharged for your work, or jumped back into client delivery because “it’s just easier,” this debrief is a must-listen. Here’s what we cover: ✅ Why journaling and mindset work alone won’t help you scale ✅ The numbers that make hiring decisions feel safer ✅ How to calculate your onboarding runway + caseload...
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In this coaching session, Adrienne Dorison and Emily Doyle sit down with Lisa Whitehouse, founder of Clever Vine — a UK-based outsourced business development agency — to unpack the mental and operational roadblocks keeping her from hiring and scaling with confidence. If you’ve ever second-guessed whether it’s safe to grow your team, this one’s for you. Here’s what we cover: ✅ What “team trauma” looks like — and how it lingers in your decision-making ✅ Why Lisa keeps jumping back into client work (and what it’s costing her) ✅ The challenge of hiring for soft skills and...
info_outlineIn this episode, Adrienne Dorison and Emily Doyle sit down with Ryan Koral, founder of Tell Studios, to tackle a common challenge among creative entrepreneurs — scaling without losing quality. If you've ever felt like you need to burn it all down and start over, this one’s for you!
Here’s what we cover:
✅ How to simplify your business offerings without sacrificing quality
✅ The difference between premium vs. ready-to-wear product models
✅ Overcoming the mindset blocks that stop you from scaling
✅ The power of meeting clients where they are — without compromising your brand
✅ How to use strategic downsizing to unlock sustainable growth
Ryan opens up about the challenges of running a creative business for 20+ years and the internal conflict between delivering a “10/10” product and providing scalable, accessible solutions.
Adrienne and Emily help Ryan shift his mindset, focusing on how to provide exceptional value without overdelivering — and why simplifying can be the key to long-term success.
If you’re ready to simplify your business model, while still maintaining high value and client satisfaction, this episode is packed with actionable insights. Hit play and let’s get into it! 🔥
Top 5 Takeaways:
1. Define Your “Ready-to-Wear” Offer – Just like luxury brands offer both high-end and accessible products, you can create scalable solutions without sacrificing quality.
2. Client Perception Matters More Than Your Own Standard – Your 5/10 might be a 10/10 for your client. Focus on the result, not perfection.
3. Simplification Leads to Scalability – Streamlining your offerings can help you serve more clients without increasing your workload.
4. Measure Success by Results, Not Perfection – If your work drives client results, it’s a win — even if it’s not “perfect” in your eyes.
5. Use Downsizing as an Opportunity – Losing team members or simplifying your offerings isn’t a setback — it’s a chance to create a leaner, more effective business model.
Chapters:
01:52 – Feeling Like Burning It All Down – Why business owners feel like starting over
03:11 – Scaling vs. Simplifying – How to make your business more scalable
05:25 – Client Perception vs. Reality – Understanding what clients actually care about
13:28 – “Runway vs. Ready-to-Wear” Model – Why offering different tiers can drive growth
18:34 – Pricing and Positioning – How to communicate the value of different offers
24:44 – Creative Constraints – How to thrive with limited resources
29:44 – Mindset Shifts – Overcoming the fear of simplifying
34:38 – Sustainable Business Growth – Why less can be more
36:11 – Long-Term Success – Building a business model that supports future growth
39:30 – Take Action – Ryan’s next steps to simplify and scale
Links Mentioned:
🔗 Grab Ryans free resource to make your video marketing easier: tellstudios.com/easy
🔗 Connect with Ryan on LinkedIn: Ryan Koral
Connect with Adrienne: @adriennedorison
Learn more about Run Like Clockwork: www.runlikeclockwork.com