S7E42 Will AI Replace Coaches?
Clients on Demand
AI is not going to replace coaches. AI is going to replace shitty coaches. And the coaches who understand what's happening right now are about to have the best years of their lives. In this episode, I break down exactly which coaches are about to get wiped off the map, which marketing channels are dying, and the four moves that put you on the right side of this thing. This isn't a prediction — it's already happened to graphic designers, copywriters, and media buyers are next. I walk through why information is dead as a product (go ask Claude to build you a course and tell me it's not better...
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S7E41 The ULTIMATE Sales Call Opening Script for Coaches
Clients on Demand
If you're not enrolling at least 25-50% of people into your high-ticket programs on the very first conversation, the problem probably isn't objection handling. The sale is won or lost in the first 10 minutes — sometimes even in the 10 minutes before the call starts. In this episode, I give you the exact sales call opening script that's been battle-tested over 100,000 calls and produced nine figures in revenue. But the script isn't the real lesson. The real lesson is what's happening underneath it — a skill called frame control that governs every human interaction you'll ever have. I walk...
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S7E40 How I Turned AI Into My $40,000/Month Sales Director
Clients on Demand
I used to pay my sales directors $40,000 to $100,000 a month to run my sales teams. Now that position doesn't exist. Claude is my sales director — and it does the job better than any human ever could. In this episode, I walk through the exact four-step system and give you everything for free: the skills, the prompts, the workflows. I break down why you have to close your own calls before you ever hire a team (and what happens when you skip this), why trusting your sales team's reporting is running your business on fiction, and how to install an AI sales director that listens to every call,...
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S7E39 How to Keep Coaching Clients Who Stay for Years (Not Months)
Clients on Demand
Everyone's focused on how to get more clients. Almost nobody's talking about how to make more money from the clients you already have. Some of my clients have paid me over $100,000. A few have crossed $500,000. The record is somewhere around $850,000 from a single person. None of them wrote a check that big on day one. In this episode, I walk through the exact model that turns a one-time transaction into a client who stays and pays for years. I break down the two numbers your entire business boils down to, why just two back-end offers added 50% to our revenue but 66% to our profit, and...
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S7E38 I Tested 50 AI Tools for High Ticket Coaches — These 5 Actually Work
Clients on Demand
We tested over 50 AI tools in my business in the last 6 months. We went a little nuts. Only five actually proved useful. In this episode, I show you which five made the cut and how we use them every day to run a $100M coaching company. I walk through why ChatGPT has been hot garbage for copywriting since day one, how to train Claude to write in the most compelling version of your voice instead of generic slop, the scoring rule we use before filming a single video, and the Google tool that turns content you've already made into slide decks, podcasts, and lead magnets in minutes. I also break...
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S7E46 How to Increase Show Rates: The System That Gets Sales Calls to Show Up
Clients on Demand
After doing over 100,000 sales calls, the biggest pain by far is no-shows. You work hard, run ads, get the call booked — and they flake. In this episode, I walk through the exact system we've used to maintain a 70-75% show rate consistently for 13 years. And I'll tell you right now — more reminders is not the fix. I break down the four-piece system: why your calendar setup is silently killing your show rate, how to turn your thank you page into the strongest page in your entire funnel, the one text message that proves a real human read their application, and the selfie video trick that...
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S7E45 The High-Ticket Coaching Advice Everyone Follows Is Keeping You Stuck - Do This in 2026
Clients on Demand
Everyone in the coaching space is lying to you. Four lies in particular — and if you believe them, it's game over for your business. In this episode, I bust all four and tell you the truth about how to actually scale. I talk to people every day with a million followers who are dead broke. I also know guys doing over a million a month whose videos get 5,000 views. I break down why chasing virality keeps you poor, why you don't need to teach people how to make money to charge premium prices, and why the "I didn't become a coach to get rich" story is just unworthiness dressed up as virtue. I...
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S7E45 Inside a Boring 1M/Month Sales Funnel (for Coaches)
Clients on Demand
Today I'm taking you inside the boring sales funnel that took my company past a million dollars a month and well into nine figures in cash collected. I'm mapping the whole thing out piece by piece. And I'll warn you — the most shocking thing about this machine is how boring and simple it really is. I walk through every step: the ad structure we use for 90% of our ads (it's three letters), why we send people to a 30-minute masterclass instead of a short video or a long webinar (we've tested both and I'll tell you exactly what happened), and what we found when we ran AI analysis on over...
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S7E44 How to Reactivate a Dead Email List (For Coaches)
Clients on Demand
Today I'm showing you how to take an email list that's been sitting dead for months — even years — and bring it back to life this week. Three plays, in exact order. The first one is nine words long. The third one doesn't use email at all. If you've been in business for any length of time, you're sitting on the cheapest appointments you'll ever generate and you don't even know it. I walk through the exact reactivation sequence we use without torching your deliverability (I learned that lesson the hard way), the legendary nine-word email that's revived more dead lists than anything ever...
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S7E43 If You're Stuck Below 1M per Month in Your Coaching Business It's One of These 4 Things
Clients on Demand
If your business is stuck below a million dollars a month — whether you're at 10K, 100K, or 700K — the reason is one of four things. In this episode, I walk through all four bottlenecks and how to figure out which one is keeping you stuck. I break down why most offer problems get misdiagnosed as ad problems, the exact funnel structure behind $100M+ in sales (it's four steps), the three places your sales calls are probably breaking down, and why delivery is the one that eventually nukes even the businesses that get everything else right. I also give away a free AI tool that will diagnose...
info_outlineIf you're a coach or expert, you probably think your biggest problem is client attraction. It's not. You have a trust problem. And you're leaking trust in three specific places in your funnel every single day. In this episode, I name all three, and show you exactly how to fix each one — including the second piece that almost everybody overlooks, which is the thing that makes people show up to your calls already trusting you.
I break down why talking to everybody in your ads is the kiss of death under Facebook's new Andromeda system, what an authority masterclass actually needs to do (hint: it's not teaching), and why the industry-standard 15-20% close rate is a symptom of pitching instead of diagnosing. I also walk through the five specific belief shifts your masterclass needs to engineer before anyone ever books a call with you.
If your cost per booked call keeps climbing and nothing you try seems to fix it, this episode will show you exactly where the breakdown is happening.
"Being trustworthy isn't enough. You also have to sell and market in a way that builds trust at every step."
🔗 Full video on YouTube: https://youtu.be/ypcCRYrC0Dc
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