Episode #51
Sales & Marketing Answermen
Dan and Bill visit with Rick Allen of Informed Athlete.com to discuss how to turn inbound phone calls and emails into paid consultations. We also talk about setting expectations, helping vs. supporting, and how to use up-front contracts. Informed Athlete helps student athletes and their parents make sense out of the complex NCAA, NAIA, and JUCCO rules: Some of the common questions Rick helps with include: Questions about academic eligibility for a transferring athlete to be eligible at their next college Questions from families of high school athletes about eligibility requirements or...
info_outline
Episode #50
Sales & Marketing Answermen
The one where we talk about success - how you define success, how you know when you are being successful.
info_outline
Episode #49
Sales & Marketing Answermen
The one where we continue our conversation with Dick Paschall and Shane Kinsch of Converg Media. We continue to learn more about their business and discuss: Pre-roll marketing and selling on YouTube Achieving high organic search rankings for clients How to solicit business away from a competitor without having to throw the competition under the bus
info_outline
Episode #48
Sales & Marketing Answermen
The one where we sit down with Dick Paschall and Shane Kinsch of . They’ll explain the Converg competitive advantage using generic domains to drive traffic to your website. Plus you’ll find out what you should be on the lookout for the next time someone claims they can send your SEO through the roof overnight.
info_outline
Episode #47
Sales & Marketing Answermen
The one where Dan turns the tables and interviews Bill about his journey from being a CPA, to a software developer, to a marketing consultant.
info_outline
Episode #46
Sales & Marketing Answermen
The one where Bill interviews Dan and learns about Dan's journey from his early days as a computer programmer to his dream job of being a sales trainer.
info_outline
Episode #45
Sales & Marketing Answermen
The one where we talk about Geo-Targeting. We also discuss: The results of Bill’s recent marketing survey Using surveys to find out what your prospects and customers want Managing your email database How email “opens” are measured and how email open reports can be deceptive. Discount on Dan’s upcoming –
info_outline
Episode #44
Sales & Marketing Answermen
The one where we talk about sales playbook and sales scripts – whether you should ditch them or just modify them for the modern selling environment. We also discuss: How to handle a prospect with multiple points How to get your prospects executive assistant to help, rather than hinder your sale FireFox changing it’s default search engine to Yahoo and what it means for small business owners Discount on Dan’s upcoming training seminar – Bill’s free training webinar – ““
info_outline
Episode #43
Sales & Marketing Answermen
The one where we talk about how to streamline scheduling your next sales appointment. We also talk about email marketing techniques and how to minimize “unsubscribes” to your email marketing list.
info_outline
Episode #42
Sales & Marketing Answermen
Part Two of our interview with Brandy McCombs, founder and president of International Builders and Consultants. IBC has worked on several interesting Kansas City projects including work at Childrens Mercy Hospital, Country Club Bank, Hollywood casino and Kansas City’s LEGOLAND ans Sea Life Aquarium at Crown Center. In this episode, Dan and Bill field Brandy’s questions about taking the next steps towards growing her business and branching out as a general contractor. If you missed part 1 of our visit with Brandy, you can .
info_outlineThe one where we talk about How to get your cold call prospects to call you back. Some of the other topics we cover in this episode include:
- behavioral marketing – what is it and how is it used
- eliminating negative self talk
- new apps available to make your job easier