Stu McLaren Shares 3 Effective Ways to Increase Subscriber Lifetime Value (LTV)
Release Date: 11/09/2023
How To Build Repeatable Marketing
Sales Funnel Radio
Automated marketing and live marketing are not the only two categories. Both are extreme thinking. The one in the middle with the most control is 'repeatable marketing'. Here's how to do it...
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The Most Entry Points Wins
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At the risk of getting obsessed with making a million frontend products, the company with the most entry points still tend to win the easiest. Here's how to do it for yourself...
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The #1 Way To KILL A Funnel
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Many things can kill a funnel, but there's one that will every time. This is usually what I spend the most time training someone on when critiquing funnels.
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Booking Sales Calls From EVERY Funnel Type
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The 'phone funnel' is not the only way to get sales calls. I get them from EVERY funnel type. Here's how...
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The WORST Script To Use In Funnels
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When I'm reviewing funnels for people, nearly every funnel that's not working is wrong because they're using the wrong script. It's the right script, at the wrong time, but it's become a pattern among the failing funnels. Here it is...
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Tricks Of Collecting $1,000,000 In Affiliate Marketing Commissions
Sales Funnel Radio
I'm gonna show you how I setup my unique (and largely organic) affiliate marketing strategy. https://AffiliateMarketingMasterclass.com has the deets.
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The Ethical Monetization Of Collaboration
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There's a good way to collaborate, and an annoying way.
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Still The "Number 1" Online Business Model
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Markets leave clues, but when multiple industries all echo the same online it's time to take a look.
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What 9 Figure Businesses Ask About Funnels That 6 Figure Businesses Do NOT
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This pattern has been insane to witness over the last 6 months.
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What Customers DO NOT WANT In Your Offer
Sales Funnel Radio
Here's how to KILL your marketing, offer, fulfillment, and scale in one move.
info_outlineIt’s harder to go down these product creation rabbit holes because all we think about is just creating one new offer after the other.
Why not create an excellent offer that people want to consume forever?
That’s what basically came into Stu McLaren’s mind one day.
Stu is one of those people that I look up to and consider to be the category king of the subscription model landscape.
He knows pretty much everything there is in building a profitable subscription business.
Luckily, he’s here on the show to share three surprising tricks to increase your subscriber lifetime value and live off recurring revenues.
Here’s my conversation with Stu.
Key Takeaways:
Introduction (00:00)
How Stu McLaren started his subscription-based business (02:59)
The magic of memberships and recurring revenue (07:34)
Mistakes most funnel world people make (13:33)
How to increase your subscriber lifetime value (17:52)
How to help your members build meaningful connections (25:04)
Episode wrap-up (29:59)
Additional Resources
- Connect with me here
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Download Season 1 episodes here
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Sales Funnels Radio is a podcast for all passionate digital marketing pros looking to up their game and stay ahead.
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