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From Burnout to Breakthrough: The List Growth Made Easy Method
Straight Talk with Sally
In this episode, Sally gets real about hitting rock bottom with burnout — and how she turned it around by simplifying systems and focusing on what really moves the needle. You’ll learn the 3 biggest mistakes entrepreneurs make that keep them stuck, why shiny tools and busywork lead to burnout, and how to avoid feast-and-famine marketing cycles. Sally introduces her proven List Growth Made Easy Method (Build → Measure → Optimize) and shares client success stories that prove you don’t have to hustle endlessly to grow. 👉 Inside this episode, you’ll discover: Why busywork leads to...
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The OmniSAM™ Guide : Breaking the Procrastination Cycle: Why You’re Stuck and How to Move Forward
Straight Talk with Sally
Are you constantly busy but never actually moving the needle in your business? In this episode, Sally unpacks the hidden cycle of procrastination that keeps coaches, speakers, authors, and course creators stuck in overwhelm and avoidance. You’ll meet Penny the Procrastinator and Mia the Money Magnet — two avatars that will make you instantly see where you’re showing up in your business. Plus, Sally shares her personal journey of being trapped in the “hamster wheel” of busywork and perfectionism. 👉 By the end of this episode, you’ll: Recognize the 4 stages of procrastination...
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Quick Tip on Networking Automation Made Simple
Straight Talk with Sally
In this Quick Tip episode, Sally shares how to turn those stacks of business cards into real connections using OmniSAM’s Networking Event Automation in a Box. Learn the three key steps: Capture contacts with a QR code, Connect instantly with personalized messages, and Convert through nurturing emails and social proof. Plus, hear Sally’s bonus tip on building a fast path, a slow path, and no dead ends so no lead ever falls through the cracks. ------ Stay Connected & Get Exclusive Access: Join the Private OmniSAM Community: Facebook Group: Follow on Facebook: ...
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Episode Throwback: OmniSAM™ Business in a Box: Automation Made Easy
Straight Talk with Sally
In this episode of Strategy with Sally, Sally walks you through OmniSAM™’s Business in a Box—your all-in-one system for automating workflows, managing leads, and scaling your business without drowning in admin. From lead magnets and funnels to email nurture sequences and appointment reminders, Sally explains how this powerful platform streamlines the entire customer lifecycle. Whether you’re tech-savvy and ready to dive in with the Quick Start Guide or prefer step-by-step support with the GSD (Get Sh*t Done) Workshop, you’ll discover how to set up your “team in a box” and save...
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Quick Tip on Consistency, Authenticity & Building Trust Through Social Media
Straight Talk with Sally
In this Quick Tip episode of Straight Talk with Sally, Sally shares why your face and presence are your most powerful billboard as a coach. She explains the importance of staying consistent with your branding, creating content that educates, and building genuine relationships with your audience. Social media isn’t about quick wins—it’s about patience, trust, and authenticity. Sally shows you how to show up as your true self, overcome the nerves of going live, and use today’s platforms to connect, inspire, and grow your business without reinventing the wheel. 👩💻 Live...
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🎉 Week 4 of the Course Creation Challenge I Road to 7-digit Business
Straight Talk with Sally
🚀 Week 4: Strategy with Sally – Launch Your Course with Confidence You’ve validated, structured, and pre-sold your course—now it’s time to launch and scale! 🎯 This week’s focus: ✅ Crafting your launch plan step-by-step ✅ Automating your delivery with the right systems ✅ Scaling strategies to turn your course into long-term income ✅ How to set yourself up for a 6–7 figure business 👩💻 Live Weekly Session with Sally Sparks-Cousins 🗓️ US/CA: Mondays @ 2PM PST 🗓️ AU/NZ: Tuesdays @ 9AM AEDT It’s the final week of the challenge—walk away with a...
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Quick Tip on Storytelling in Marketing
Straight Talk with Sally
👩💻 Live Weekly Sessions with Sally Sparks-Cousins 🗓️ US/CA: Mondays @ 2PM PST 🗓️ AU/NZ: Tuesdays @ 9AM AEDT Only 1 hour/week for 4 weeks — and you’ll walk away with a ready-to-sell course that students are excited to buy! 👉 CourseCreationChallenge #OnlineCourses #OmniSAM #ValidateYourCourse #BuildAndLaunch #SallySparksCousins Stay Connected & Get Exclusive Access: Join the Private OmniSAM Community: Facebook Group: Follow on Facebook: Watch the Live Stream & Subscribe for More Updates: OmniSAM YouTube: Sally...
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Week 3 of the Course Creation Challenge I The Perfect Name
Straight Talk with Sally
🚀 Turn Your Course Idea Into Income in Just 4 Weeks! Why wait until your course is built to start earning? This week is all about selling before you launch so you can profit early. 🎯 Week 3 Focus: Pre-Sell Your Course with Confidence ✅ Learn the proven strategy to pre-sell (even with a small audience) ✅ Craft a magnetic course name that hooks and converts ✅ Build excitement and demand before you even launch 👩💻 Live Weekly Sessions with Sally Sparks-Cousins 🗓️ US/CA: Mondays @ 2PM PST 🗓️ AU/NZ: Tuesdays @ 9AM AEDT Only 1 hour/week for 4 weeks — and you’ll walk...
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Quick Tip Grow Your Audience with Ads Freebies and Collaborations
Straight Talk with Sally
In this Quick Tip episode, we’re talking about smarter ways to grow your audience and attract your dream clients without wasting money or burning yourself out. First up—skip the Facebook “Boost” button! Instead, run proper ads that target a niche audience and give you measurable results. Next, make the most of free resources you already have—like ebooks, webinars, or live workshops—to attract new leads and build your email list (because the money really is in the list). From there, consider collaborating with complementary coaches and business owners to expand your reach through...
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🎯Week 2 of the Course Creation Challenge | From Concept to Clarity
Straight Talk with Sally
🎯 Week 2 Focus: Structure + Price Your Course ✅ Choose the best of the 3 main course types for YOUR business ✅ Structure modules and lessons for maximum completion rates ✅ Create bite-sized lessons that drive real results ✅ Price your course with confidence 👩💻 Live Weekly Sessions with Sally Sparks-Cousins 🗓️ US/CA: Mondays @ 2PM PST 🗓️ AU/NZ: Tuesdays @ 9AM AEDT Only 1 hour/week for 4 weeks — and you’ll have a ready-to-sell course that delivers real impact! 👉 CourseCreationChallenge #OnlineCourses #OmniSAM #ValidateYourCourse #BuildAndLaunch...
info_outlineIn this Week 1 kickoff of the OmniTEAMS AI Challenge, Sally shows you how to build your AI-powered Content TEAM using OmniSAM’s Content AI and Social Planner tools. Learn how to create high-converting, evergreen content in minutes — not hours — including blogs, emails, and social posts. You’ll also discover how to schedule your content with ease, map out a full month of marketing in just a few clicks, and stay on-brand while letting AI do the heavy lifting. By the end of this episode, your AI Content TEAM will be creating and posting for you — automatically. Don’t miss this first step in building a dream team that works 24/7 so you don’t have to!
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