Coffee with Samso - Wide Open Agriculture Limited (ASX:WOA) - A Superfood Story—Lupin and Lupin Protein Isolate.
Release Date: 04/02/2025
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info_outlineCoffee with Samso Episode 204 is all about Lupins and Lupin Protein Isolate. Coupled with the favourable growing climate in Western Australia, Wide Open Agriculture Limited (ASX:WOA) could become a major player in a billion-dollar market.
The Wide Open Agriculture came across my screen about two weeks ago, and it caught my attention because I was doing content on superfoods and came across the benefits of lupins in 2019.
While I was doing research over time, the share price of the company started to move, and in fact, on the day I was talking to Yazi Zhan, the Non Executive Chair of WOA, about making an appearance on Coffee with Samso, she was in the middle of dealing with her company's share price going for a run to a high of AUD $0.029, from the previous trade of AUD $0.016.
In today's episode of Coffee with Samso, we are talking to Yazi Zhan, who knows this business intimately and will give us a good insight into firstly the benefits of Lupin and Lupin Protein Isolate, followed by what I think could make WOA a global player in the highly sought-after plant-based nutrition business.
The Business of Wide Open Agriculture Limited.
Wide Open Agriculture Limited (ASX: WOA) is planning to be in the global plant-based protein sector, thanks to its proprietary technology that unlocks the full potential of lupins—a high-protein, regenerative legume native to Australia. As the exclusive holder of intellectual property for extracting lupin protein isolate, the company is positioning itself at the forefront of the clean-label, sustainable food movement.
At the heart of this innovation is BUTINE PROTEIN, Wide Open Agriculture’s signature lupin protein isolate. Clean, allergen-friendly, and remarkably versatile, BUTINE PROTEIN offers a powerful alternative to soy and pea proteins, catering to the fast-growing demand for ethical and environmentally responsible nutrition.
With this cutting-edge IP and a focus on regenerative farming, Wide Open Agriculture is not just producing protein—it’s pioneering a smarter, greener way to feed the world.
Chapters:
00:00 Start
00:09 Introduction
03:30 Who is Yaxi Zhan?
05:18 History of WOA?
08:28 Discussion about Lupin
15:06 Lupin Isolate
17:20 Importance of the China Market Approval
20:47 How does WOA protect its Core Business?
25:36 Limitations of Growing Lupin Gives Australia a Natural Advantage.
26:42 Types of Lupin
28:30 Competitors?
30:52 Market size for Lupin
36:50 What are the business triggers for WOA?
38:50 Funding strategy
40:05 Takeaway
40:43 News flow
41:37 Conclusion
About Yaxi Zhan
Yaxi is Mongolian Chinese and has called Perth home since 2004. In under 12 years, she transformed her career from a finance professional into a mining executive. With a strong background in business development, mergers and acquisitions, and cross-border transactions, Yaxi founded Accelerate Resources—an ASX-listed resource company—and served as its Managing Director from 2017 to 2024.
Most recently, she has taken on an exciting new challenge as Chairman of Wide Open Agriculture, where she is leading the company’s growth strategy.
About Wide Open Agriculture Limited
At Wide Open Agriculture, our mission is to create a range of great-tasting and high-performing plant protein ingredients.
We are focused on developing high-performance lupin proteins that improve outcomes for:
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Customers
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Food Manufacturers
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Farmers
We see a global movement for greater inclusion of plant proteins in daily diets. We also see compromises in existing offerings and believe that there are better alternatives. By developing better end markets, we see plant proteins as a positive force for change in the agriculture industry, where lupins can play a key part in reducing emissions and improving agricultural systems.