Slow Marketing: Why Doing Less, Better Is Your Competitive Advantage
Sanity & Success
In this game-changing episode of the Marketing Reset Limited Series on the Sanity and Success podcast, I introduce the revolutionary "Vending Machine Strategy" — a slow marketing approach that lets you create less content while delivering more value. Perfect for entrepreneurs who want to escape the content hamster wheel without sacrificing results. I'll teach you why traditional "always-on" content creation is burning you out and delivering diminishing returns You'll discover how to transform your existing content assets into an on-demand resource library that works for you 24/7 I...
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The CMO Trap: Why Hiring an In-House Marketer Doesn’t Always Solve Your Problems
Sanity & Success
In this revealing episode, I break down a common pitfall I call "the CMO trap" - hiring expensive marketing experts who deliver beautiful strategies that never get implemented. As both a fractional CMO who's created those 50-page strategy decks AND an agency owner who helps clients execute, I've seen this problem from both sides. I'll explain why strategy without execution is a waste of time and money You'll learn why execution without proper marketing management makes it impossible to prove ROI I'll share our marketing management model that bridges the gap between big ideas and actual...
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The Real Cost of DIY Marketing: What CEOs Don't See
Sanity & Success
In this eye-opening episode of the Marketing Reset limited series on the Sanity and Success podcast, I challenge everything you've been told about handling your own marketing. After leaving Instagram, stopping personal branding, and focusing on building my agency, I've discovered the hidden costs of being your own marketing department. I'll reveal the shocking statistic that CEOs who DIY their marketing spend 15-20 hours weekly on tasks generating less than 20% of revenue You'll learn how this translates to 780 hours annually (or 19 full work weeks!) wasted on low-value marketing...
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I Got Off Instagram and Still Made 6-Figures
Sanity & Success
In this candid episode of the Sanity and Success podcast, I reveal how I abandoned Instagram in early 2024 and still maintained a thriving six-figure business. If you're exhausted by the content hamster wheel and ready for a different approach to marketing, this episode is your permission slip to break free. I'll share how I've already generated $75K in 2025 with zero social media posts on any platform You'll learn why your business identity doesn't need to be intertwined with your personal identity I'll explain my "Forget Me Not" funnel strategy that works 24/7 without requiring your...
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How to Reset Your Marketing So This Year Isn't a Time and Money Drain
Sanity & Success
Let's cut through the marketing noise and tackle why your marketing might feel like a hamster wheel of exhaustion. Forget chasing shiny objects—it's time to audit what's actually broken in your current systems. The episode walks you through identifying exactly where your marketing is leaking money, from traffic that never converts to leads that ghost you before purchase. KEY TAKEAWAYS Stop working for your marketing; make it work for YOU Collect real data for at least six months (no, your gut feeling doesn't count) Your traffic-to-lead ratio should hit 10% minimum (anything...
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Ep 21 | Navigating the Kind of Support That You Need as an Entrepreneur
Sanity & Success
This episode is a must-listen for all my fellow entrepreneurs out there. As we approach the busy fall and holiday seasons, it's easy to get burnt out and overwhelmed. But I'm here to share my strategies for staying focused and making progress on your biggest goals. From understanding your "North Star" to identifying the type of support you need, this episode is packed with actionable tips to help you finish the year strong. Key Takeaways: Define your North Star - the one thing you want to accomplish by the end of the year Assess whether you need information, guidance, or execution...
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Ep 20 | Is Personal Branding A Double-Edged Sword for Founders of Color?
Sanity & Success
In this episode, we talk about: How personal branding affects entrepreneurs of color. The 3 types of personal branding strategies that exist and how each varies: reputation builder, marketing, and business model. The stress entrepreneurs face when they feel forced to build a personal brand. Recommendations on how to create systems to duplicate yourself in your business Hear more episodes on sanityandsuccess.com
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Ep 19 | How to Set New Year Intentions That You Won't Give Up On
Sanity & Success
Learn how to cast a yearly vision that you don’t forget about come February. In this episode we will dive into a 'life audit' and chat about identifying and reframing those limiting beliefs so you can stop sabotaging your goals. I get real, sharing my own experiences juggling work, being a mom, and maintaining health. It's a laid-back chat filled with practical advice and a ton of encouragement. We cover: The pre-work that you need to do before any vision boards or collages Limiting beliefs and how they can hinder your goals. We'll discuss vision boarding and visualizing goals. Learn about...
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Ep 18 | Fatigue is killing businesses
Sanity & Success
Fatigue is robbing founders, especially founders of color from the opportunity to build long-standing, legacy businesses. And two large contributing factors to that fatigue is building a personal brand as a marketing strategy and lack of capital to build a team and scale a company. To ignore the impact that these two things are having on the mental health of founders is ignorant at best and negligent at worst. This episode is bringing to light a conversation that has been had many times in private and should be had in public so that the entrepreniral ecosystem can support founders...
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Ep 17 | 3 Signs That You're Afraid to Pivot and Finding Alignment in Discomfort
Sanity & Success
In this episode I'm going to talk about what alignment actually is (to me) and how to find it. I shared 3 things that are probably holding you back from making the pivot you want in your life, and what were the things that I had to consider to create a life I loved, not one that I felt trapped in. LINKS I MENTIONED CONNECT WITH US Social Media: instagram.com/SanityandSuccess Share the episode using: #SanityandSuccess Sanity and Success Journal: https://amzn.to/3o1RoKp APPLY TO WORK WITH EMMELIE
info_outlineWhen we outsource marketing, it's often to hand over daily execution and get some things off our plates. You want to grow your business, and have tried hiring social media managers and virtual assistants. But you aren’t seeing the results you anticipated. You’re disappointed by their performance, and they're doing things you never intended for them to do, or worst of all, they're not doing anything at all.
What could possibly be going on? Well. I'm here to explain why and what to do about it.