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Episode 127 - Navigating Turbulent Tariff Times - The Woodard Report Podcast

The Woodard Report Podcast: Featuring Heather Satterley and Joe Woodard

Release Date: 06/18/2025

Episode 133 - From Floods to Foundations: Industry Heroes and Strategic Moves - The Woodard Report Podcast show art Episode 133 - From Floods to Foundations: Industry Heroes and Strategic Moves - The Woodard Report Podcast

The Woodard Report Podcast: Featuring Heather Satterley and Joe Woodard

On this episode of the Woodard Report podcast, Joe and Heather speak about the inspiring story of a former KPMG accountant who rescued over 165 people during catastrophic flooding in Texas, highlighting the human side of the profession. They also dive into Xero’s strategic $2.5 billion acquisition of Melio and what it signals for the future of accounting software ecosystems. Referenced during the show: Current events — TV/Movie quote of the week — Heather mentioned Joe mentioned Excellent things we learned — The Woodard Report article of the week — Thank you to our...

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Episode 132 - Metrics, Mayhem, and the Million-Dollar Wake-Up Call - The Woodard Report Podcast show art Episode 132 - Metrics, Mayhem, and the Million-Dollar Wake-Up Call - The Woodard Report Podcast

The Woodard Report Podcast: Featuring Heather Satterley and Joe Woodard

On this episode of the Woodard Report podcast, Heather speaks with Brittany Brown about the painful lessons and courageous decisions that transformed her fast-growing firm, Ledger Gurus. Brittany shares how rapid expansion masked deep inefficiencies, ultimately resulting in nearly $1 million in lost profit, and how embracing accountability, data-driven metrics, and tough cultural shifts helped reverse course. She also discusses her evolving leadership philosophy, her passion for team building, and her new mission to reshape CAS education through university partnerships. About Brittany Brown...

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Episode 131 - (Part 2 of 2) Counting Your Days, Claiming Your Agency - The Woodard Report Podcast show art Episode 131 - (Part 2 of 2) Counting Your Days, Claiming Your Agency - The Woodard Report Podcast

The Woodard Report Podcast: Featuring Heather Satterley and Joe Woodard

On this episode, Joe Woodard continues his conversation from the stage at Scaling New Heights 2025 for the annual practice advancement breakfast address. He shares a heartfelt message on living with agency through autonomy, aspiration, accountability, and authenticity, weaving in personal stories and lessons from leaders like Andy Stanley and Stephen Covey. Through powerful examples he challenges listeners to embrace “agency,” defined as the capacity to act freely and intentionally, transcending barriers to shape impactful outcomes in both business and life. Learn more about the show and...

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Episode 130 - (Part 1 of 2) Counting Your Days, Claiming Your Agency - The Woodard Report Podcast show art Episode 130 - (Part 1 of 2) Counting Your Days, Claiming Your Agency - The Woodard Report Podcast

The Woodard Report Podcast: Featuring Heather Satterley and Joe Woodard

On this episode, Joe Woodard comes to us from the stage at Scaling New Heights 2025 for the annual practice advancement breakfast address. Joe reflects on the importance of realizing that our days are numbered in order to live with intention, balancing work and life while pursuing meaningful contributions. Through powerful examples—from Winston Churchill to Rudy—he challenges listeners to embrace “agency,” defined as the capacity to act freely and intentionally, transcending barriers to shape impactful outcomes in both business and life. Learn more about the show and our sponsors at

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Special Edition - Joe Woodard's guest appearance on After The First Million show art Special Edition - Joe Woodard's guest appearance on After The First Million

The Woodard Report Podcast: Featuring Heather Satterley and Joe Woodard

On this episode Joe Woodard is interviewed by Matt Tate, CEO of Decimal, about how accounting and bookkeeping firm owners can scale past the “messy middle” and into million-dollar practices. Joe emphasizes defining an ideal client, building outcome-driven service offerings, and pricing based on value rather than effort. He breaks down the path to $1M as achievable with just 32 right-fit clients, and explains how process, tech, outsourcing, and mindset shifts—especially moving from technician to business owner—are key to scalable success. Learn more about the show and our sponsors at

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Episode 129 - Profit vs. Purpose: The Future of Accounting in a PE World - The Woodard Report Podcast show art Episode 129 - Profit vs. Purpose: The Future of Accounting in a PE World - The Woodard Report Podcast

The Woodard Report Podcast: Featuring Heather Satterley and Joe Woodard

On this episode Heather speaks with Jennifer Wilson, Partner and Co-Founder of ConvergenceCoaching®, LLC, about the sweeping influence of private equity (PE) in the accounting profession and what it means for firm culture, leadership, and client relationships. Jennifer explains how PE’s drive for rapid growth and profit could clash with accounting's traditional values, which prioritize people and community alongside shareholders. They explore the challenges of integrating firms, managing change, and preserving trusted client relationships in an evolving landscape. About Jennifer...

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Episode 128 - Living the Zero Inbox Lifestyle - The Woodard Report Podcast show art Episode 128 - Living the Zero Inbox Lifestyle - The Woodard Report Podcast

The Woodard Report Podcast: Featuring Heather Satterley and Joe Woodard

On this episode Joe and Heather speak about conquering the email inbox using the “Zero Inbox” lifestyle and how it transforms both productivity and peace of mind. Joe walks listeners through a practical, judgment-free system based on David Allen’s productivity method using the four D's—Delete, Delegate, Do, and Defer—while Heather shares real-world encouragement for anyone overwhelmed by digital clutter. Referenced during the show: David Allen says, "You can have a mind like water if you will place everything into a system that you trust and you check regularly that is prioritized...

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Episode 127 - Navigating Turbulent Tariff Times - The Woodard Report Podcast show art Episode 127 - Navigating Turbulent Tariff Times - The Woodard Report Podcast

The Woodard Report Podcast: Featuring Heather Satterley and Joe Woodard

On this episode, Heather speaks with Damon Pike from BDO about how businesses, especially accounting professionals, can advise clients on managing the complexities of current tariffs. Damon highlights the critical need for companies to meticulously track customs duties. He also stresses the importance of keeping accurate documentation and understanding the timeline for filing refund claims in the event of tariffs being invalidated, though he advises small firms to seek expert partners for these specialized and time-consuming processes. About Damon Pike Damon founded the Customs and...

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Episode 126 - Does your practice have termites? - The Woodard Report Podcast show art Episode 126 - Does your practice have termites? - The Woodard Report Podcast

The Woodard Report Podcast: Featuring Heather Satterley and Joe Woodard

On this episode Joe speaks with Heather about identifying and removing toxic clients who undermine accounting and advisory practices. Joe shares a vivid metaphor—likening bad clients to termites in a home—and outlines a checklist to help firms define their ideal client profile based on profitability, behavior, scalability, and alignment with firm systems. TV and Movie Quote: Heather quoted Thelma and Louise Joe quoted Presumed Innocent Book of the Week: by Robin Sharma Favorite Social Posts: Heather mentioned Joe mentioned The Woodard Report Article of the Week: by Brandy Jordan...

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Episode 125 - Geni Whitehouse’s Journey to Authentic Impact - The Woodard Report Podcast show art Episode 125 - Geni Whitehouse’s Journey to Authentic Impact - The Woodard Report Podcast

The Woodard Report Podcast: Featuring Heather Satterley and Joe Woodard

On this episode Joe speaks with Geni Whitehouse about overcoming internal obstacles like perfectionism and imposter syndrome to create meaningful change in both life and career. Geni shares her journey from being a high-achieving CPA to finding fulfillment as a keynote speaker, urging listeners to pause, reflect, and ask themselves what they truly want. Her keynote at Scaling New Heights 2025 will challenge professionals to embrace self-awareness, trust their instincts, and courageously chart a new path that aligns with their values. About Geni Whitehouse Geni is a keynote presenter, winery...

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On this episode, Heather speaks with Damon Pike from BDO about how businesses, especially accounting professionals, can advise clients on managing the complexities of current tariffs. Damon highlights the critical need for companies to meticulously track customs duties. He also stresses the importance of keeping accurate documentation and understanding the timeline for filing refund claims in the event of tariffs being invalidated, though he advises small firms to seek expert partners for these specialized and time-consuming processes.

About Damon Pike
Damon founded the Customs and International Trade Services (CITS) group within BDO's International Tax practice in 2019. With 36 years of experience helping multinational companies navigate the complex rules governing the cross-border movement of goods and services, he now serves as the Technical Practice Leader for the firm’s CITS team to support their mission of providing end-to-end global consulting services for all aspects of import/export planning and compliance.

Thank you to our show sponsor, CorpNet!
CorpNet is the trusted leader in business formation and compliance services, offering one of the best tools for accountants, CPAs, and tax professionals nationwide — the CorpNet Partner Program. 10X your firms revenue by helping clients form a business, register for payroll taxes, maintain compliance, and more.

Learn more about the show and our sponsors at Woodard.com/podcast