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187: Andy Buyting — Strategic Marketing for the 2020s

Scaling Up Business Podcast

Release Date: 01/29/2020

200: Bill Gallagher — Big Moves for Crisis Leadership show art 200: Bill Gallagher — Big Moves for Crisis Leadership

Scaling Up Business Podcast

Each day this week, Bill has been sharing a podcast about important information you need to know during a crisis. We first started with Warren Rustand, who discussed leading in a time of crisis; he was followed by Heidi Hanna and she covered the mental health aspects of dealing with a crisis.

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199: Verne Harnish — The 5Cs For Leading in a Crisis show art 199: Verne Harnish — The 5Cs For Leading in a Crisis

Scaling Up Business Podcast

Panic is contagious out there but so is leadership. It’s time for leaders to rise up! This is why we have a very special guest today and that’s Verne Harnish. He has spent 38 years working with the best leaders dealing with crises and has some words of wisdom for you today.

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198: Cameron Herold — Execution During a Crisis. show art 198: Cameron Herold — Execution During a Crisis.

Scaling Up Business Podcast

Basic routines still matter as you are going through change and a bit of disruption in your standard patterns. Focus and great execution will help get you through this period of stress and uncertainty.

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197: Rich Manders — Creating Your Plan B Without Panic show art 197: Rich Manders — Creating Your Plan B Without Panic

Scaling Up Business Podcast

How do you move from surviving to thriving during the worst pandemic crisis we’ve seen in a very long time? You can write your own breakthrough growth story right now. Today, you’ll learn how to use the Strengths, Weaknesses, and Trends (SWT) tool to help accelerate your growth.

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196: Greg Crabtree — Keeping Your Business Financials Healthy show art 196: Greg Crabtree — Keeping Your Business Financials Healthy

Scaling Up Business Podcast

Cash is a king and you can’t survive without cash. You also cannot take advantage of opportunities without cash. If you’ve prepared well, you have a big cash reserve right now and you will be able to maximize your return on luck during this period. However, what happens if you don’t currently have enough in reserves?

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195: Heidi Hanna — Taking Care of Your Mental Health During a Crisis show art 195: Heidi Hanna — Taking Care of Your Mental Health During a Crisis

Scaling Up Business Podcast

We’ve all heard of the advice that you must put on your own oxygen mask first before helping others. But how can you do that if you’re losing it yourself? We have a mental health expert to help calm your nerves. This episode is two of a series of five episodes on the five big moves leaders need to make right now during a crisis.

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194: Warren Rustand — Leading in a Time of Crisis show art 194: Warren Rustand — Leading in a Time of Crisis

Scaling Up Business Podcast

How do you lead people when you don’t know what’s going on? Nor when you have a plan in place for an unexpected crisis? Teams are desperate for your leadership. This episode is one of a series of five episodes on the five big moves leaders need to make right now during a crisis.   Warren Rustand is a serial entrepreneur, educator, and public servant. He served as Appointments Secretary to President Gerald Ford and has been Chairman or CEO of 17 companies. He was the previous Chairman of the World Presidents Organization and the Dean of Leadership for the Entrepreneurs’ Organization....

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193: Lindsay Pedersen — Building an Ironclad Brand show art 193: Lindsay Pedersen — Building an Ironclad Brand

Scaling Up Business Podcast

How do you get your marketing to work better? How do you know when your messaging is working and how do you optimize it for maximum conversions? If you’re worried about whether your message is hitting home for your customers, chances are you have a branding issue.

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192: George Papazov — Start Small and Keep Scaling Up! show art 192: George Papazov — Start Small and Keep Scaling Up!

Scaling Up Business Podcast

George Papazov started his trading career at Scotiabank and roughly 10 years later he launched TradePro, an academy to help provide trading education, growth, and collaboration. George trades daily with his community of professional traders and is also a licensed Master Practitioner of NLP.

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191: Steve McKee — Unstick Your Growth show art 191: Steve McKee — Unstick Your Growth

Scaling Up Business Podcast

Are you feeling stuck, stalled, and stale? This show is for you! Today’s expert dives into what you can do when your growth stalls out and how to reignite it back on track. With 30-plus years of experience, the answers might surprise you.

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Today’s episode is all about marketing, marketing, marketing! How do we integrate old-school marketing with new-school methods? Is it possible to do it in a cost-effective, repeatable way? Our guest has some answers!

 

Andy Buyting is an established thought leader in the world of content marketing and brand positioning. He is a TEDx speaker and the author of two books: The Retailer's Roadmap to Success and How to Win Clients & Influence People. Andy has successfully leveraged his integrated marketing approach to print, digital, and through interactive marketing, to help captivate an audience and build reputation.

 

When Andy was in Verne Harnish’s program, Birthing of Giants, he was exposed to the concept of building a reputation through print media. Andy was running the marketing for his retail family business and he decided to launch their own retail magazine. This helped the business tremendously because they were the only retailer who had a magazine!

 

Through his magazine, other retailers/businesses throughout the country were approaching Andy and asking if he could replicate the same thing for their business. He developed a program so that companies could quickly create their own plug-and-play magazine.

 

The next thing he knew, he was building a magazine company on the back of his retail business and leveraging his customers’ mailing lists. His first issue with these partners had a print and distribution size that was 4X the size of the largest home and garden magazine in Canada, which had been in print for 120 years. After that, the rest was history.

 

Interview Links:

Tulipmediagroup.com

The Retailer's Roadmap to Success: 33 Secrets for Driving Your Business to the Next Level
How to Win Clients & Influence People: Create Instant Credibility and Gain an Unfair Advantage Over Your Competition
Become the Yellow Flower in the Sea of Red” | Andy Buyting | TEDxUNB
Birthingofgiants.com

 

Resources:

Scaling Up Workshop: Interested in attending one of our workshops? We have a few $100 discounts for our loyal podcast listeners!
Scaling Up for Business Growth Workshop: Take the first step to mastering the Rockefeller Habits by attending one of our workshops.

Scaling Up Summits (Select Bill Gallagher as your coach during registration for a discount.)

Bill on YouTube