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187: Andy Buyting — Strategic Marketing for the 2020s

Scaling Up Business Podcast

Release Date: 01/29/2020

210: Todd Palmer — The Power of Asking for Help show art 210: Todd Palmer — The Power of Asking for Help

Scaling Up Business Podcast

As the world changes and you’re busy focusing on what new tools to use, business models, pivots you have to do in your business, there is another thing you might want to pay attention to: yourself. Today’s guest helps ask some key questions on how you can evolve and grow during these critical pivots.

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209: Ari Meisel — The Art of Less Doing show art 209: Ari Meisel — The Art of Less Doing

Scaling Up Business Podcast

This year, it might be smart to do a little bit less than you normally would. Can you actually make your company better and more valuable by doing less, though? The answer is yes! This week’s guest is a master of tackling overwhelm and simplifying your life.

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208: Chin Beckman — Client Case Study in the Audio Industry show art 208: Chin Beckman — Client Case Study in the Audio Industry

Scaling Up Business Podcast

This week, Bill features a client case study! Chin Beckman is the owner of DSP Concepts, an audio platform powering over 40 million of the world’s best devices and the leading supplier to top tier brands in automotive and consumer products like Tesla, GoPro, and Bang & Olufsen, among others. They recently closed a round of Series B funding last month, which saw investments from leaders in the industry like BMW, Porsche, MediaTek Ventures, and more.

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207: Malorie Nicole — How to Shift the Stress Epidemic show art 207: Malorie Nicole — How to Shift the Stress Epidemic

Scaling Up Business Podcast

How have you been sleeping? How are you feeling lately? Do you feel off? It’s critical to take care of your mental health and your mental state during times of crisis and stress. Our guest today has practical thoughts on what you can do to feel better now.

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206: Scaling Up Insights — Coach Panel with Deb Gabor, Ami Kassar, and Anita Cabell show art 206: Scaling Up Insights — Coach Panel with Deb Gabor, Ami Kassar, and Anita Cabell

Scaling Up Business Podcast

Deb Gabor is the CEO and Founder of Sol Marketing, she helps brands scale their content and helps create brand loyalty, Ami Kassar is the CEO and Founder of MultiFunding and a nationally renowned small business advocate and leader, and Anita Cabell is the Founder of Leading Edge and has been in the Chinese market for the last 18-plus years as a Scaling Up Coach.

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205: Kevin Hundal — Pivoting During Lockdown show art 205: Kevin Hundal — Pivoting During Lockdown

Scaling Up Business Podcast

Many businesses are hurting right now, so this is an excellent opportunity to look at ways you can pivot and adjust your business model as we embrace a new daily normal. Today’s guest had his business close overnight, but through some careful thinking has reopened his doors and has kept his staff employed.

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204: Robert Glazer — Adapting to a New Normal show art 204: Robert Glazer — Adapting to a New Normal

Scaling Up Business Podcast

There are many lessons from people navigating these times right now! If you’re worried about how to maintain your routine or keep connected with your personal and professional relationships, this week’s guest has some suggestions on how to start.

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203: Mike Michalowicz — Make That Vital Change in Your Business to Level It up show art 203: Mike Michalowicz — Make That Vital Change in Your Business to Level It up

Scaling Up Business Podcast

This crisis may have made you close your doors temporarily, or at the very least, shift the way you’re doing business. This episode is all about what you should be focusing on first to get the most out of this uncertain situation!

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202: Scaling Up Insights — Coach Panel with Daniel Marcos, Andy Clayton, and Judy Guido show art 202: Scaling Up Insights — Coach Panel with Daniel Marcos, Andy Clayton, and Judy Guido

Scaling Up Business Podcast

Welcome back to another episode of Scaling Up Insights! We have guests Daniel Marcos, Andy Clayton, and Judy Guido to share their thoughts on the new developments happening in the World of Scaling Up.

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201: Daniel Ramsey — Setting up for Remote Work During a Health Crisis. show art 201: Daniel Ramsey — Setting up for Remote Work During a Health Crisis.

Scaling Up Business Podcast

Companies now have everyone working remotely. If you don’t have it yet, you’re about to. Remote work is becoming the new normal and most of us are not set up for it! Today’s episode is all about ways you can optimize your working-from-home situation.

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Today’s episode is all about marketing, marketing, marketing! How do we integrate old-school marketing with new-school methods? Is it possible to do it in a cost-effective, repeatable way? Our guest has some answers!

 

Andy Buyting is an established thought leader in the world of content marketing and brand positioning. He is a TEDx speaker and the author of two books: The Retailer's Roadmap to Success and How to Win Clients & Influence People. Andy has successfully leveraged his integrated marketing approach to print, digital, and through interactive marketing, to help captivate an audience and build reputation.

 

When Andy was in Verne Harnish’s program, Birthing of Giants, he was exposed to the concept of building a reputation through print media. Andy was running the marketing for his retail family business and he decided to launch their own retail magazine. This helped the business tremendously because they were the only retailer who had a magazine!

 

Through his magazine, other retailers/businesses throughout the country were approaching Andy and asking if he could replicate the same thing for their business. He developed a program so that companies could quickly create their own plug-and-play magazine.

 

The next thing he knew, he was building a magazine company on the back of his retail business and leveraging his customers’ mailing lists. His first issue with these partners had a print and distribution size that was 4X the size of the largest home and garden magazine in Canada, which had been in print for 120 years. After that, the rest was history.

 

Interview Links:

Tulipmediagroup.com

The Retailer's Roadmap to Success: 33 Secrets for Driving Your Business to the Next Level
How to Win Clients & Influence People: Create Instant Credibility and Gain an Unfair Advantage Over Your Competition
Become the Yellow Flower in the Sea of Red” | Andy Buyting | TEDxUNB
Birthingofgiants.com

 

Resources:

Scaling Up Workshop: Interested in attending one of our workshops? We have a few $100 discounts for our loyal podcast listeners!
Scaling Up for Business Growth Workshop: Take the first step to mastering the Rockefeller Habits by attending one of our workshops.

Scaling Up Summits (Select Bill Gallagher as your coach during registration for a discount.)

Bill on YouTube