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190: Steve Kosch — Media Training for CEOs

Scaling Up Business Podcast

Release Date: 02/19/2020

200: Bill Gallagher — Big Moves for Crisis Leadership show art 200: Bill Gallagher — Big Moves for Crisis Leadership

Scaling Up Business Podcast

Each day this week, Bill has been sharing a podcast about important information you need to know during a crisis. We first started with Warren Rustand, who discussed leading in a time of crisis; he was followed by Heidi Hanna and she covered the mental health aspects of dealing with a crisis.

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199: Verne Harnish — The 5Cs For Leading in a Crisis show art 199: Verne Harnish — The 5Cs For Leading in a Crisis

Scaling Up Business Podcast

Panic is contagious out there but so is leadership. It’s time for leaders to rise up! This is why we have a very special guest today and that’s Verne Harnish. He has spent 38 years working with the best leaders dealing with crises and has some words of wisdom for you today.

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198: Cameron Herold — Execution During a Crisis. show art 198: Cameron Herold — Execution During a Crisis.

Scaling Up Business Podcast

Basic routines still matter as you are going through change and a bit of disruption in your standard patterns. Focus and great execution will help get you through this period of stress and uncertainty.

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197: Rich Manders — Creating Your Plan B Without Panic show art 197: Rich Manders — Creating Your Plan B Without Panic

Scaling Up Business Podcast

How do you move from surviving to thriving during the worst pandemic crisis we’ve seen in a very long time? You can write your own breakthrough growth story right now. Today, you’ll learn how to use the Strengths, Weaknesses, and Trends (SWT) tool to help accelerate your growth.

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196: Greg Crabtree — Keeping Your Business Financials Healthy show art 196: Greg Crabtree — Keeping Your Business Financials Healthy

Scaling Up Business Podcast

Cash is a king and you can’t survive without cash. You also cannot take advantage of opportunities without cash. If you’ve prepared well, you have a big cash reserve right now and you will be able to maximize your return on luck during this period. However, what happens if you don’t currently have enough in reserves?

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195: Heidi Hanna — Taking Care of Your Mental Health During a Crisis show art 195: Heidi Hanna — Taking Care of Your Mental Health During a Crisis

Scaling Up Business Podcast

We’ve all heard of the advice that you must put on your own oxygen mask first before helping others. But how can you do that if you’re losing it yourself? We have a mental health expert to help calm your nerves. This episode is two of a series of five episodes on the five big moves leaders need to make right now during a crisis.

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194: Warren Rustand — Leading in a Time of Crisis show art 194: Warren Rustand — Leading in a Time of Crisis

Scaling Up Business Podcast

How do you lead people when you don’t know what’s going on? Nor when you have a plan in place for an unexpected crisis? Teams are desperate for your leadership. This episode is one of a series of five episodes on the five big moves leaders need to make right now during a crisis.   Warren Rustand is a serial entrepreneur, educator, and public servant. He served as Appointments Secretary to President Gerald Ford and has been Chairman or CEO of 17 companies. He was the previous Chairman of the World Presidents Organization and the Dean of Leadership for the Entrepreneurs’ Organization....

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193: Lindsay Pedersen — Building an Ironclad Brand show art 193: Lindsay Pedersen — Building an Ironclad Brand

Scaling Up Business Podcast

How do you get your marketing to work better? How do you know when your messaging is working and how do you optimize it for maximum conversions? If you’re worried about whether your message is hitting home for your customers, chances are you have a branding issue.

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192: George Papazov — Start Small and Keep Scaling Up! show art 192: George Papazov — Start Small and Keep Scaling Up!

Scaling Up Business Podcast

George Papazov started his trading career at Scotiabank and roughly 10 years later he launched TradePro, an academy to help provide trading education, growth, and collaboration. George trades daily with his community of professional traders and is also a licensed Master Practitioner of NLP.

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191: Steve McKee — Unstick Your Growth show art 191: Steve McKee — Unstick Your Growth

Scaling Up Business Podcast

Are you feeling stuck, stalled, and stale? This show is for you! Today’s expert dives into what you can do when your growth stalls out and how to reignite it back on track. With 30-plus years of experience, the answers might surprise you.

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As a leader, you need to learn how to speak and command a room. The ability to speak effectively opens a lot of doors and helps your team understand the overarching goal you’re trying to achieve. It’s also an incredibly useful skill to have if you are presenting a talk or being interviewed. Today’s guest is a veteran broadcaster and media trainer!

 

Steve Kosch began his TV career at the age of 15 as a weathercaster, which led to forecasting positions on camera at ABC, NBC Bakersfield, The Weather Channel, and a 10-year-long career at CNN. Today, he operates a video editing and production business and the Media Training Network, where he helps prep his clients on how to speak during important presentation engagements.

 

Back in the day, The Weather Channel and CNN were considered startups and they didn’t have the budget to send reporters onsite to natural disasters occurring throughout the country. This meant the team had to get creative and innovative with the resources they had.

 

With a world so easily accessible with cameras and video, Steve reminds CEOs to always think of themselves as ‘on stage’ to avoid an embarrassing hot mic situation. People are always watching. So, be the leader, be the example of what an executive presence looks like.

 

CEOs are used to winging it on the spot, but media interviews or recorded interviews are far less forgiving and it can end badly. People can also get their words right in interviews, but if the body language doesn’t match, the audience will know this person has something to hide as they will believe body language over words. A good media trainer teaches both the words and the tonality and body language to nail those interviews.

 

Interview Links:

Mediatrainingnetwork.com

Steve on LinkedIn

 

Resources:

Scaling Up Workshop: Interested in attending one of our workshops? We have a few $100 discounts for our loyal podcast listeners!
Scaling Up for Business Growth Workshop: Take the first step to mastering the Rockefeller Habits by attending one of our workshops.

Scaling Up Summits (Select Bill Gallagher as your coach during registration for a discount.)

Bill on YouTube