Hollywood's Influence: Changing the Climate Narrative

Andrew Lewin dives into the world of Hollywood's influence on climate change storytelling with guest Anna Jane Joyner, founder of Good Energy. They explore how Hollywood screenwriters are shaping narratives to raise awareness about climate change and the importance of integrating these stories into popular culture. Tune in to learn how storytelling in Hollywood can impact our views on environmental issues and inspire action for a better ocean.

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Paper on the absence of Climate Crisis in scripted shows: https://www.goodenergystories.com/offerings/research

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Hollywood's Impact on Climate Change Narratives

Hollywood has long been acknowledged as a powerful tool for influencing public perception and behavior through storytelling. In a recent podcast episode, the crucial role of Hollywood screenwriters in shaping narratives around climate change was highlighted. By incorporating climate change themes into popular TV shows and movies, Hollywood has the potential to normalize discussions about climate change and inspire action among viewers.

Anna Jane Joyner, the founder of Good Energy, discussed her collaboration with Hollywood screenwriters to integrate climate change stories into their productions. Good Energy works closely with writers to ensure that climate change is portrayed authentically and effectively in various storylines. This partnership not only raises awareness about climate change but also encourages viewers to connect with the issue on a personal level.

The episode emphasized the importance of climate change narratives going beyond apocalyptic storylines. While impactful, there is a push to include climate change themes in a variety of genres, including comedies and dramas. By diversifying the representation of climate change in entertainment media, Hollywood can reach a broader audience and make the issue more relatable and accessible.

The episode also introduced the concept of the "climate reality check," a tool developed to assess whether climate change is acknowledged in the world of a story. Applying this tool to this year's Oscar nominees revealed that only a small percentage of films met the criteria for addressing climate change. This underscores the importance of ongoing efforts to integrate climate change narratives into mainstream media to reach a wider audience and drive meaningful change.

Overall, the podcast episode underscored the significant role that Hollywood plays in shaping public perceptions and behaviors towards climate change. Through strategic storytelling and collaboration with organizations like Good Energy, Hollywood has the potential to drive positive change by normalizing discussions about climate change and inspiring action among viewers.

Good Energy, founded by Anna Jane Joyner, is a nonprofit organization that collaborates with Hollywood screenwriters to integrate climate change narratives into television shows and films. The organization aims to normalize discussions about climate change by incorporating these themes into popular entertainment media. Anna Jane Joyner's work with Good Energy involves consulting with screenwriters to ensure that climate change is authentically represented in their stories.

The episode highlights the importance of storytelling in influencing public perception and behavior towards climate change. By working with Hollywood screenwriters, Good Energy seeks to leverage the power of television and film to raise awareness and inspire action on climate issues. The organization's approach involves providing research, inspiration, and world-building guidance to writers, enabling them to incorporate climate change themes effectively into their narratives.

One of the key initiatives mentioned in the episode is the development of a tool called the Climate Reality Check. This tool serves as a measurement tool to assess whether climate change is acknowledged in the world of a story. By applying the Climate Reality Check to this year's Oscar nominees, Good Energy identified that 13% of the films qualified, with three of them passing the criteria. This demonstrates the organization's commitment to promoting climate change awareness in the entertainment industry.

Overall, Good Energy's collaboration with Hollywood screenwriters represents a strategic approach to mainstreaming climate change narratives and fostering a more informed and engaged audience. Through their work, they aim to increase the representation of climate change in contemporary storytelling, ultimately contributing to a more sustainable and climate-conscious media landscape.

The Climate Reality Check tool, as discussed in the podcast episode, serves as a measurement tool to assess the presence of climate change in scripted TV and film. The goal of this tool is to ensure that 50% of contemporary stories acknowledge climate change by the year 2028. This initiative aims to increase the representation of climate change in popular media, thereby raising awareness and normalizing discussions about this critical issue.

The tool evaluates whether climate change is acknowledged within the world of the story and if the characters are aware of it. By applying the Climate Reality Check to a wide range of scripted content, the creators can determine the extent to which climate change is integrated into the narrative. This measurement helps track progress towards the goal of having half of contemporary television and film stories address climate change by 2028.

In a recent study conducted with the Oscar nominees, it was found that 13% of the films qualified for assessment using the Climate Reality Check tool. Among these, three films, including "Barbie," "Mission Impossible," and "Nyad," successfully passed the criteria. This demonstrates that even in unexpected genres like action-adventure films such as "Mission Impossible," climate change can be effectively incorporated into the storyline.

By utilizing tools like the Climate Reality Check, the entertainment industry can play a crucial role in shaping public perceptions and understanding of climate change. As more stories in TV and film acknowledge and address climate change, the audience is exposed to important environmental issues, contributing to a more informed and engaged society.