Making Events Better for All: The Journey to Compostable Cups
Release Date: 07/19/2024
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info_outlineOn this episode of the How to Protect the Ocean podcast, Reagan Kelly from Better for All discusses the journey to creating fully compostable cups. Discover how these cups are not only better for individuals but also for the environment. Learn about the impact on sustainability and the future of businesses. Join us for an insightful conversation on sustainable alternatives to single-use plastic cups.
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Better For All is a company that offers fully compostable cups as a sustainable alternative to single-use plastic cups. The journey to creating these cups began in 2018 when the family-owned company became aware of the plastic pollution issue, particularly in the ocean. Reagan Kelly, the product lead at Better For All, was passionate about the environment and recycling, which led the family to explore the world of compostable and plant-based materials.
The company focused on developing cups that were not only compostable but also marine-degradable, addressing the concern of plastic waste ending up in the ocean. The cups are made from a material called PHA, which is naturally occurring and biodegrades safely in home composters or commercial composters. This material is friendly to a wide range of microorganisms, making it an environmentally friendly choice.
Better For All's cups were put to the test at the Tortuga Festival in Florida, where they delivered 170,000 cups. The festival organizers were impressed by the unique look of the cups, which helped in sorting them out for composting. The cups received positive feedback from attendees, showcasing the potential for sustainable alternatives at large events.
The company's focus on innovation and dedication to creating environmentally friendly products has led to the development of various cup sizes, catering to different needs and applications. The cups are not only functional but also contribute to reducing the environmental footprint of events and businesses that choose to use them.
Overall, Better For All's commitment to sustainability and providing a viable alternative to single-use plastic cups demonstrates the importance of conscious consumer choices and the impact of innovative solutions in reducing plastic pollution.
During the journey to develop the compostable cups, significant challenges in manufacturing were encountered. Traditional methods and equipment geared towards working with plastic had to be reevaluated and changed to align with the new sustainable material. The manufacturing process had to be modified to accommodate the unique properties of the compostable material, requiring a shift in mindset and practices.
Securing adequate funding was another major hurdle in the development process. Developing a new product like compostable cups required substantial financial investment for research, development, testing, and scaling up production. Convincing investors of the viability and potential success of the product was crucial, necessitating a strong business case and a clear vision for the future.
Overcoming the challenge of buy-in from manufacturers, customers, and investors was a critical aspect of the journey. Manufacturers had to be convinced to adopt new processes and materials, customers needed to be educated about the benefits of using compostable cups, and investors had to see the potential for a return on their investment. Convincing all stakeholders of the value and importance of the compostable cups was a key challenge that had to be overcome.
Better For All is not only focused on providing fully compostable cups but is also looking to expand its product line to include other sustainable items. Regan Kelly mentioned in a podcast episode that they are considering developing water bags as a potential new product. These water bags would serve as an alternative to single-use plastic bags commonly used for beverages in certain regions, especially in Africa.
Introducing water bags aligns with the company's mission to make events and gatherings better for all. By offering sustainable alternatives like water bags, Better For All aims to reduce the environmental impact of single-use plastics and provide a more eco-friendly option for consumers. The company's focus on creating products that are sustainable and practical for everyday use demonstrates their commitment to promoting environmental consciousness in various settings.
Expanding the product line to include water bags would cater to a different market segment and contribute to reducing plastic waste in different contexts. By introducing innovative and sustainable solutions like water bags, Better For All continues to prioritize sustainability and aims to make a positive impact on the environment while enhancing the overall experience of events and gatherings.