Making Events Better for All: The Journey to Compostable Cups
Release Date: 07/19/2024
Episode 2000: TV Offers, Job Offers, and a Major Announcement
How To Protect The Ocean
Today marks episode 2000 of How to Protect the Ocean, and Andrew is taking a break from the usual format to look back at how this show came to be. From an accidental start in 2010 to a name change driven by search engine optimization, to over 3 million downloads across 11 years, this episode traces the full arc of the podcast's history. Andrew also opens up about how podcasting reshaped his career. What started as a side project outside of work hours led to TV documentary appearances, podcast hosting offers including a multi-year run on the Toronto Zoo podcast, and eventually the job offer...
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The Power of Podcasting for Ocean Science Communication
How To Protect The Ocean
Podcasting has been part of Andrew Lewin's life for 11 years, and in this episode he explains why he thinks more people working in ocean science and conservation should be doing it too. He walks through what makes long-form audio and video different from the short clips discussed in yesterday's episode: the ability to sit with complex topics, tell a full story, and reach an audience that's multitasking, whether they're walking the dog, working out, or gardening while listening. Andrew gets specific about what podcasting actually requires. He covers how titles and the first several seconds of...
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Short-Form Content for Ocean Awareness: What Actually Works
How To Protect The Ocean
This week on the How to Protect the Ocean podcast, Andrew kicks off a science communication series exploring how ocean advocates can spread awareness across every major content format. Today's episode digs into short-form video: TikTok, Instagram Reels, and YouTube Shorts, and what it actually takes to make original content work when you're used to talking for an hour, not ninety seconds. Andrew is candid about his own struggle with the format, since most of his short-form output today is repurposed podcast clips rather than content built for the platform from the ground up. The conversation...
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The Electric Boat Revolution Is Here
How To Protect The Ocean
Electric boating is having its Tesla moment, and few people understand that shift better than Alexandre Mongeon, CEO and co-founder of Vision Marine Technologies. Andrew sits down with Alexandre to trace his path from importing speed boats in Montreal to building the electric outboard systems now powering boats across North America. Along the way, Alexandre shares how a chance meeting with Olympic sailor and boat designer Ian Bruce set him on the road to electric propulsion, and how a rental-to-sale showroom model in Newport Beach, California, turned a small hobby business into a NASDAQ-listed...
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3 For-Profit Companies Cleaning the Ocean and Paying Living Wages
How To Protect The Ocean
Not every ocean conservation win comes from a nonprofit or a government program. In this episode, Andrew breaks down three for-profit companies that are cleaning up the ocean, funding wildlife research, and paying living wages to the people doing the work. These businesses show that conservation and profit are not opposing goals. They can be the same goal. Andrew covers 4Ocean, whose full-time captains and cleanup crews earn living wages with health insurance and bonuses across Florida, Bali, Haiti, and Guatemala. He covers Ocean Sole, the Kenyan social enterprise that pays local collectors...
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How 4ocean Turned Bracelets Into 50 Million Pounds of Ocean Trash Removed
How To Protect The Ocean
4ocean has removed more than 50 million pounds of plastic and trash from the world's oceans, rivers, and coastlines. That milestone did not come from a government program or a traditional nonprofit. It came from a for-profit business built around a single idea: every bracelet sold funds the removal of a pound of ocean trash. In this episode, Andrew breaks down how 4ocean went from one viral video in Bali to a global cleanup operation, why founders Alex Schulze and Andrew Cooper chose a business model over a nonprofit, and how the company built local jobs, recycling infrastructure, and B Corp...
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The Boat Sharing Economy Is Exploding, Here's Why You Shouldn't Buy a Boat
How To Protect The Ocean
The boat rental market is bigger than most people realize, and it's growing fast. In this episode, Andrew shares a personal story about his dad, boats, and why he's spent the last few months considering buying one, before walking through the data that changed his mind about ownership altogether. Andrew breaks down the numbers behind the boat sharing economy: a market valued between nineteen and twenty three billion dollars US, growing five to seven percent a year, with electric propulsion emerging as the fastest growing segment in boat rentals. Peer to peer platforms like Getmyboat,...
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Why Cargo Ships Are Bringing Back Sails to Cut Emissions
How To Protect The Ocean
Global shipping moves roughly 80 to 90% of the world's trade, and it comes with a real climate cost: the industry is responsible for a little over 2% of global CO2 emissions. On today's episode of the How to Protect the Ocean Podcast, Andrew looks at one of the more surprising fixes the industry is turning to: sails. Not the old canvas kind, but massive rigid wing sails retrofitted onto modern cargo vessels to cut fuel use and emissions without waiting on next-generation fuels. The centerpiece example is the Pyxis Ocean, a bulk carrier fitted with two 37.5-meter WindWings that fold down like...
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Can Hollywood Go Green? Inside the Sustainable Production Movement
How To Protect The Ocean
Hollywood might not be the first industry you think of when it comes to protecting the planet, but film and TV production has been quietly transforming how it operates behind the scenes. In this episode, Andrew sits down with Zena Harris, founder and president of Green Spark Group and co-host of The Tie-In podcast, to unpack what sustainability actually looks like on a working film set. Zena walks through the surprising ways major productions are cutting fuel consumption, swapping diesel generators for solar power and battery stations, and building a circular economy for set materials instead...
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Greenwashing Exposed: Why 400+ Companies Got Caught Lying About Sustainability in 2026
How To Protect The Ocean
Businesses love to say they are sustainable. Andrew breaks down why that word is no longer enough on its own. A new EU consumer protection regulation now requires companies to prove environmental claims with evidence, and it has helped drive more than 400 greenwashing-related enforcement actions across the US, UK, EU, Canada, Australia, and India in 2026 alone. Andrew draws on his own university experience with food labeling regulation to explain how vague standards let companies technically comply while misleading the public, then walks through real cases including SEC fines against Goldman...
info_outlineOn this episode of the How to Protect the Ocean podcast, Reagan Kelly from Better for All discusses the journey to creating fully compostable cups. Discover how these cups are not only better for individuals but also for the environment. Learn about the impact on sustainability and the future of businesses. Join us for an insightful conversation on sustainable alternatives to single-use plastic cups.
Website: https://betterforall.shop/
Instagram: https://www.instagram.com/betterforall_co/
Sign Up for Updates on the process: www.speakupforblue.com/oceanapp
Connect with Speak Up For Blue:
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TikTok: https://www.tiktok.com/@speakupforblue
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YouTube: www.speakupforblue.com/youtube
Better For All is a company that offers fully compostable cups as a sustainable alternative to single-use plastic cups. The journey to creating these cups began in 2018 when the family-owned company became aware of the plastic pollution issue, particularly in the ocean. Reagan Kelly, the product lead at Better For All, was passionate about the environment and recycling, which led the family to explore the world of compostable and plant-based materials.
The company focused on developing cups that were not only compostable but also marine-degradable, addressing the concern of plastic waste ending up in the ocean. The cups are made from a material called PHA, which is naturally occurring and biodegrades safely in home composters or commercial composters. This material is friendly to a wide range of microorganisms, making it an environmentally friendly choice.
Better For All's cups were put to the test at the Tortuga Festival in Florida, where they delivered 170,000 cups. The festival organizers were impressed by the unique look of the cups, which helped in sorting them out for composting. The cups received positive feedback from attendees, showcasing the potential for sustainable alternatives at large events.
The company's focus on innovation and dedication to creating environmentally friendly products has led to the development of various cup sizes, catering to different needs and applications. The cups are not only functional but also contribute to reducing the environmental footprint of events and businesses that choose to use them.
Overall, Better For All's commitment to sustainability and providing a viable alternative to single-use plastic cups demonstrates the importance of conscious consumer choices and the impact of innovative solutions in reducing plastic pollution.
During the journey to develop the compostable cups, significant challenges in manufacturing were encountered. Traditional methods and equipment geared towards working with plastic had to be reevaluated and changed to align with the new sustainable material. The manufacturing process had to be modified to accommodate the unique properties of the compostable material, requiring a shift in mindset and practices.
Securing adequate funding was another major hurdle in the development process. Developing a new product like compostable cups required substantial financial investment for research, development, testing, and scaling up production. Convincing investors of the viability and potential success of the product was crucial, necessitating a strong business case and a clear vision for the future.
Overcoming the challenge of buy-in from manufacturers, customers, and investors was a critical aspect of the journey. Manufacturers had to be convinced to adopt new processes and materials, customers needed to be educated about the benefits of using compostable cups, and investors had to see the potential for a return on their investment. Convincing all stakeholders of the value and importance of the compostable cups was a key challenge that had to be overcome.
Better For All is not only focused on providing fully compostable cups but is also looking to expand its product line to include other sustainable items. Regan Kelly mentioned in a podcast episode that they are considering developing water bags as a potential new product. These water bags would serve as an alternative to single-use plastic bags commonly used for beverages in certain regions, especially in Africa.
Introducing water bags aligns with the company's mission to make events and gatherings better for all. By offering sustainable alternatives like water bags, Better For All aims to reduce the environmental impact of single-use plastics and provide a more eco-friendly option for consumers. The company's focus on creating products that are sustainable and practical for everyday use demonstrates their commitment to promoting environmental consciousness in various settings.
Expanding the product line to include water bags would cater to a different market segment and contribute to reducing plastic waste in different contexts. By introducing innovative and sustainable solutions like water bags, Better For All continues to prioritize sustainability and aims to make a positive impact on the environment while enhancing the overall experience of events and gatherings.