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Business Case Ownership—The Product Owner's Core Duty | Lilia Pulova

Scrum Master Toolbox Podcast: Agile storytelling from the trenches

Release Date: 06/27/2025

Breaking Knowledge Silos Through Strategic Skill Sharing | Joelle Tegwen show art Breaking Knowledge Silos Through Strategic Skill Sharing | Joelle Tegwen

Scrum Master Toolbox Podcast: Agile storytelling from the trenches

Joelle Tegwen: Breaking Knowledge Silos Through Strategic Skill Sharing Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. Working as a Scrum Master on a team rewriting an old application, Joelle faced a significant challenge: experienced developers were located in India while new, experienced developers brought in locally lacked familiarity with the medical domain. Drawing inspiration from , she implemented to address the knowledge silos that were...

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How to Break Through the 'Not My Problem' Mentality | Joelle Tegwen show art How to Break Through the 'Not My Problem' Mentality | Joelle Tegwen

Scrum Master Toolbox Podcast: Agile storytelling from the trenches

Joelle Tegwen: How to Break Through the 'Not My Problem' Mentality Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. As a consultant often entering teams when problems already exist, Joelle encountered a team that took months to get anything into production. While some IT leaders and QA folks didn't see this as problematic, Joelle discovered the QA team was actually struggling with constant retesting due to work coming back repeatedly. She helped the team...

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Why Your Scrum Master Job Needs a Reset with Every Leadership Change | Joelle Tegwen show art Why Your Scrum Master Job Needs a Reset with Every Leadership Change | Joelle Tegwen

Scrum Master Toolbox Podcast: Agile storytelling from the trenches

Joelle Tegwen: Why Your Scrum Master Job Needs a Reset with Every Leadership Change Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. Joelle shares her experience as a coach and Scrum Master at a small startup where multiple companies had merged over several years. When a new VP with a conservative approach replaced her original sponsor who favored significant change, Joelle failed to adapt her tactics and align with the new leadership's direction.  ...

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The Mobile Product Owner—Why Great POs Have Legs and Use Them | Pascal Papathemelis show art The Mobile Product Owner—Why Great POs Have Legs and Use Them | Pascal Papathemelis

Scrum Master Toolbox Podcast: Agile storytelling from the trenches

Pascal Papathemelis: The Mobile Product Owner—Why Great POs Move Around and Talk to People Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. The Great Product Owner: The Visionary Communicator Pascal describes great Product Owners as excellent communicators who possess the courage to confront stakeholders when necessary. These exceptional POs thrive as decision makers and understand the importance of being mobile - they have "legs and walk around to meet...

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Scrum Master Toolbox Podcast: Agile storytelling from the trenches

Pascal Papathemelis: Selecting the Appropriate Agile Values for Organizational Impact Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. Pascal defines success for Scrum Masters through his recent mantra of "effectiveness over efficiency," "outcome over output," and "create value for the customer." Working with a client introducing a new digital platform, he focuses on understanding the value for both the organization and end customers while minimizing...

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From Waterfall to Agile—A Multi-Level Change Strategy | Pascal Papathemelis show art From Waterfall to Agile—A Multi-Level Change Strategy | Pascal Papathemelis

Scrum Master Toolbox Podcast: Agile storytelling from the trenches

Pascal Papathemelis: From Waterfall to Agile—A Multi-Level Change Strategy Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. Pascal describes a successful agile transformation where he collaborated with a fellow coach in the IT department of a large organization with a waterfall history and heavy documentation-driven processes. The two coaches worked together effectively, sharing information and scouting for opportunities to take action. They began with an...

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The Hidden Cost of Removing Scrum Masters from High-Performing Teams | Pascal Papathemelis show art The Hidden Cost of Removing Scrum Masters from High-Performing Teams | Pascal Papathemelis

Scrum Master Toolbox Podcast: Agile storytelling from the trenches

Pascal Papathemelis: The Hidden Cost of Removing Scrum Masters from High-Performing Teams Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. Pascal shares a cautionary experience with mature Scrum teams that appeared to function flawlessly. These teams demonstrated excellent Scrum practices with minimal impediments, leading management to conclude that Scrum Masters were unnecessary. When management removed all Scrum Masters from the department, the previously...

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From Mechanics to Human Factors—How Scrum Masters Grow | Pascal Papathemelis show art From Mechanics to Human Factors—How Scrum Masters Grow | Pascal Papathemelis

Scrum Master Toolbox Podcast: Agile storytelling from the trenches

Pascal Papathemelis: From Mechanics to Human Factors—How Scrum Masters Grow Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. Pascal shares his evolution as a Scrum Master, moving from focusing purely on the mechanics of Scrum to understanding the critical importance of human factors. Early in his career, Pascal worked with teams that struggled to achieve sprint goals, with stories floating from one sprint to another. Through retrospectives and continuous...

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Millions of Users, Multiple Stakeholders—The Art of Product Owner Navigation | Bernard Agrest show art Millions of Users, Multiple Stakeholders—The Art of Product Owner Navigation | Bernard Agrest

Scrum Master Toolbox Podcast: Agile storytelling from the trenches

Bernard Agrest: Millions of Users, Multiple Stakeholders—The Art of Product Owner Navigation Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. The Great Product Owner: The Stakeholder Navigator Bernard describes an exceptional Product Owner who managed a product impacting millions of people while navigating constantly evolving requirements from multiple stakeholders. This Product Owner excelled at understanding each stakeholder's unique needs and...

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Creating Conditions for Healthy Conflict and Continuous Improvement in Agile Teams | Bernard Agrest show art Creating Conditions for Healthy Conflict and Continuous Improvement in Agile Teams | Bernard Agrest

Scrum Master Toolbox Podcast: Agile storytelling from the trenches

Bernard Agrest: Creating Conditions for Healthy Conflict and Continuous Improvement in Agile Teams Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. Bernard believes successful Scrum Masters focus on creating conditions where tension and healthy conflict can emerge naturally, rather than maintaining artificial harmony. Too many organizations remain stuck in fear-based cultures where people avoid raising important issues. For Bernard, success means ensuring...

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More Episodes

Lilia Pulova: Business Case Ownership—The Product Owner's Core Duty

Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.

The Great Product Owner: Always Present and Inspirational

Lilia describes an exceptional Product Owner whose defining characteristic was consistent presence with the team. This presence went beyond just showing up - it was inspirational and made team members genuinely care about their delivery and the product they were building. The Product Owner served as the vital connection between the team and the organization's wider mission, helping everyone understand how their work contributed to the bigger picture. This constant engagement and visibility created a motivated team that took pride in their product development efforts.

The Bad Product Owner: Unprepared and Responsibility-Shifting

Lilia encountered a Product Owner who exemplified poor practices by consistently arriving at backlog refinement meetings without any preparation, expecting developers to provide business context instead. This approach was fundamentally wrong because developers aren't equipped to discuss business expectations or product direction - that's the Product Owner's responsibility. This individual habitually said "yes" to all tickets without consideration, shifted decision-making responsibility to the team, and relied on architects to manage the product and determine sprint priorities. Product Owners must own the business case rather than delegate it, and keep the business rationale constantly visible to the team.

Self-reflection Question: How do you ensure your Product Owner maintains proper preparation and ownership of business decisions rather than shifting these responsibilities to the development team?

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About Lilia Pulova 

Lilia Pulova, a former Business Intelligence Analyst, discovered her passion as a Scrum Master by chance. A natural communicator with a love for languages, she now bridges the gap between business and tech, translating complex needs into streamlined processes that boost productivity and keep teams aligned and focused.

You can link with Lilia Pulova on LinkedIn.