Empathy and Availability Define Excellent Product Ownership | Scott Smith
Scrum Master Toolbox Podcast: Agile storytelling from the trenches
Release Date: 12/05/2025
Scrum Master Toolbox Podcast: Agile storytelling from the trenches
Steve Martin: Coaching Product Owners to Be the Voice of the Customer In this episode, we refer to video and . The Great Product Owner: Rob Gard's Customer Obsession Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: . "The role of the PO really is to help the team empathize with the user, the customer of the product, because that's how they can develop great solutions." - Steve Martin Rob Gard worked at a fintech firm and is now CPO of a major fintech company. Steve...
info_outlineScrum Master Toolbox Podcast: Agile storytelling from the trenches
Steve Martin: Making Scrum Master Success Visible with OKRs That Actually Work Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: . "It is not the retrospective that is the success of the retrospective. It is the ownership and accountability where you take improvements after the session." - Steve Martin The biggest problem for Scrum Masters isn't just defining success—it's being able to shout it from the rooftops with tangible evidence. Steve champions OKRs as an amazing...
info_outlineScrum Master Toolbox Podcast: Agile storytelling from the trenches
Steve Martin: Why Agile Fatigue Means We Need to Change Our Approach Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: . "We teach transformation, we support transformation, we help change, but we don't really understand what they're changing from." - Steve Martin Steve believes Agile as a whole is on the back foot, possibly regressing. There's palpable fatigue in the industry, and transformation in its current form hasn't been the success we hoped. Organizations still...
info_outlineScrum Master Toolbox Podcast: Agile storytelling from the trenches
Steve Martin: When a Distributed Team's Energy Vanishes into the Virtual Void Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: . "They weren't a team, they were a group of individuals working on multiple different projects." - Vasco Duarte (describing Steve's team situation) The infrastructure team looked promising on paper: Product Owner in Italy, hardware engineers in Budapest, software engineers in Bucharest, designers in the UK. The team started with energy and...
info_outlineScrum Master Toolbox Podcast: Agile storytelling from the trenches
Steve Martin: When the Gospel of Agile Becomes a Barrier to Change Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: . "It took me a while to realize that that's what I was doing. I felt the reason wasn't working was them, it wasn't me." - Steve Martin Steve carried the Scrum Guide like a Bible in his early days as an Agile coach. He was a purist—convinced he had an army of Agile practitioners behind him, ready to transform every team he encountered. When teams...
info_outlineScrum Master Toolbox Podcast: Agile storytelling from the trenches
BONUS: The Operating System for Software-Native Organizations - The Five Core Principles In this BONUS episode, the final installment of our Special Xmas 2025 reflection on Software-native businesses, we explore the five fundamental principles that form the operating system for software-native organizations. Building on the previous four episodes, this conversation provides the blueprint for building organizations that can adapt at the speed of modern business demands, where the average company lifespan on the S&P 500 has dropped from 33 years in the 1960s to a projected 12 years by...
info_outlineScrum Master Toolbox Podcast: Agile storytelling from the trenches
BONUS: Breaking Through The Organizational Immune System - Why Software-Native Organizations Are Still Rare With Vasco Duarte In this BONUS episode, we explore the organizational barriers that prevent companies from becoming truly software-native. Despite having proof that agile, iterative approaches work at scale—from Spotify to Amazon to Etsy—most organizations still struggle to adopt these practices. We reveal the root cause behind this resistance and expose four critical barriers that form what we call "The Organizational Immune System." This isn't about resistance to change; it's...
info_outlineScrum Master Toolbox Podcast: Agile storytelling from the trenches
Xmas Special: Recovering the Essence of Agile - What's Already Working in Software-Native Organizations In this BONUS Xmas Special episode, we explore what happens when we strip away the certifications and branded frameworks to recover the essential practices that make software development work. Building on Episode 2's exploration of the Project Management Trap, Vasco reveals how the core insights that sparked the Agile revolution remain valid - and how real organizations like Spotify, Amazon, and Etsy embody these principles to thrive in today's software-driven world. The answer isn't to...
info_outlineScrum Master Toolbox Podcast: Agile storytelling from the trenches
Xmas Special: Why project management tools fail software development - and what works instead! In this BONUS episode, we dive deep into The Project Management Trap, continuing our exploration from Episode 1 where we established that software is societal infrastructure being managed with tools from the 1800s. We examine why project management frameworks - designed for building railroads and ships - are fundamentally misaligned with software development, and what happens when we treat living capabilities like construction projects with defined endpoints. The Origin Story - Where Project...
info_outlineScrum Master Toolbox Podcast: Agile storytelling from the trenches
Xmas Special: Software Industry Transformation - Why Software Development Must Mature - a five-episode deep dive into how software as an industry needs to transform. In this opening episode, we explore the fundamental disconnect between how we manage software and what software actually is. From small businesses to global infrastructure, software has become the backbone of modern society, yet we continue to manage it with tools designed for building ships in the 1800s. This episode sets the stage for understanding why software development must evolve into a mature discipline. Software...
info_outlineScott Smith: Empathy and Availability Define Excellent Product Ownership
Read the full Show Notes and search through the world's largest audio library on Agile and Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes.
The Great Product Owner: Always Present, Always Available, Always Curious
"They are always present. They always make themselves available for team members that need them." - Scott Smith
Scott is currently working with a Product Owner who exemplifies what great PO collaboration looks like. This person is always present—not just physically but mentally engaged with the team's work and challenges. They make themselves available for team members who need them, responding actively on the team chat and interacting consistently.
What makes this PO stand out is their empathy and curiosity. Instead of being defensive when questions arise or challenges emerge, they lean into helping the team understand and solve problems. They show genuine curiosity about what the team is experiencing, asking questions and exploring solutions together rather than dictating answers.
This PO understands that their role isn't to be the smartest person in the room but to be the most available, most collaborative, and most curious. The result is a team that feels supported and empowered, with clear direction and someone who genuinely helps them answer the hard questions. Scott's experience with this PO demonstrates that presence, availability, empathy, and curiosity are the foundations of great Product Owner work.
Self-reflection Question: How present and available are you to your team, and do you approach their questions with curiosity or defensiveness?
The Bad Product Owner: Never There When the Team Needs Direction
"The PO was never present. The team had lack of clarity, and vision, and had no direction or someone who would help answer those questions." - Scott Smith
Scott has also experienced the opposite extreme—a Product Owner who was never present. This absence created a cascade of problems for the team. Without regular access to the PO, the team lacked clarity about priorities, vision, and direction. They had questions that went unanswered and decisions that couldn't be made.
The result was frustration and a team that couldn't move forward effectively. An absent PO creates a vacuum where uncertainty thrives. Teams end up making assumptions, second-guessing decisions, and feeling disconnected from the purpose of their work.
The lack of someone who can help answer strategic questions or provide guidance means the team operates in the dark, building things without confidence that they're building the right things. Scott's experience highlights a fundamental truth about Product Ownership: presence isn't optional.
Teams need a PO who shows up, engages, and stays connected to the work. Without that presence, even the most skilled team will struggle to deliver value because they can't align their efforts with the product vision and customer needs.
Self-reflection Question: If your team were asked whether you're present and available as a Product Owner or Scrum Master, what would they say?
[The Scrum Master Toolbox Podcast Recommends]
🔥In the ruthless world of fintech, success isn't just about innovation—it's about coaching!🔥
Angela thought she was just there to coach a team. But now, she's caught in the middle of a corporate espionage drama that could make or break the future of digital banking. Can she help the team regain their mojo and outwit their rivals, or will the competition crush their ambitions? As alliances shift and the pressure builds, one thing becomes clear: this isn't just about the product—it's about the people.
🚨 Will Angela's coaching be enough? Find out in Shift: From Product to People—the gripping story of high-stakes innovation and corporate intrigue.
[The Scrum Master Toolbox Podcast Recommends]
About Scott Smith
Scott Smith is a 53-year-old professional based in Perth, Australia. He balances a successful career with a strong focus on health and fitness, currently preparing for bodybuilding competitions in 2026. With a background in leadership and coaching, Scott values growth, discipline, and staying relevant in a rapidly changing world.
You can link with Scott Smith on LinkedIn.