SOTR102_transcript.pdf
Search Off the Record
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SEO, AIO, GEO, your site, & third-party support to optimize for LLMs
Search Off the Record
In this episode, John Mueller and Danny Sullivan continue their conversation about the changing landscape of Search. They discuss the practicalities of hiring an SEO professional in the age of AI: Do you really need one? How do you evaluate them? Danny also shares his thoughts on third-party SEO tools, "domain scores," and why creators shouldn't rush to break their content into "bite-sized chunks" just to please Large Language Models (LLMs). Listen to more Search Off the Record → https://goo.gle/sotr-yt Subscribe to Google Search Channel → https://goo.gle/SearchCentral Search Off the...
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Thoughts on SEO & SEO for AI, part 1
Search Off the Record
In this episode, John Mueller and Danny Sullivan talk about SEO and the new kids on the block: AIO, GEO and others. Danny shares how these things interact with each other and what he thinks website owners should look for in their content creation and how Google's principles align with the way people use AI and search engines to navigate the web. Listen to more Search Off the Record → Subscribe to Google Search Channel → Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
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How Search Off the Record tackles SEO and web development
Search Off the Record
Celebrate the 100th episode of Search Off the Record with Martin, Lizzi, Cherry, John and Gary as they revisit memorable moments, touching on a bunch of topics. This special episode touches on Google's mobile-first indexing, the intricacies of the Caffeine indexing system, and a deep dive into JavaScript scoping – and hoisting. You'll hear again about optimizing documentation traffic and the delightful world of Google Doodles. Discover key insights that impact your SEO strategies and web development practices. Resources: Episode transcript → https://goo.gle/sotr100-transcript...
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SOTR100_transcript.pdf
Search Off the Record
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Optimizing login-page content for Google Search
Search Off the Record
Explore critical aspects of search engine optimization for web content that lives behind a login or paywall. In this episode, Martin and John cover how Googlebot interacts with these pages, the role of paywall structured data, and methods to prevent unintended indexing of private information. Get practical advice on improving your website's visibility and user experience while maintaining data security in Google Search. Resources: Episode transcript → Chapters: 0:00 - Intro 0:09 - Navigating SEO for login and paywalled content 2:01 - How Google indexes restricted...
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SOTR099_transcript.pdf
Search Off the Record
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Lazy loading demystified
Search Off the Record
Optimize your website's performance with lazy loading techniques. In this episode, John Mueller and Martin Splitt discuss lazy loading, and its SEO implications. Find out how lazy loading affects indexing, ranking, and Core Web Vitals. Whether you're using native lazy loading or custom JavaScript libraries, this episode provides insights for developers on how to enhance website speed and user experience. Resources: Episode transcript → Chapters: 0:00 - Introduction 0:43 - What is lazy loading? 1:57 - HTTP chunking 3:13 - Primary drivers behind lazy...
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SOTR098_transcript.pdf
Search Off the Record
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SEO for photographers: websites, social media, and Google Search
Search Off the Record
In this episode of Search Off The Record, John and Martin explore the intersection of SEO and photography. Is a website essential for photographers, or is social media enough? Martin, a technical SEO expert and photography enthusiast, dives into the challenges of building a photography website, optimizing images, and attracting the right audience. Whether you're a professional photographer or a hobbyist, this podcast offers valuable insights into how Search Engine Optimization can help you showcase your work and connect with your audience. Find out how to make your images more findable,...
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