Crawling Challenges: What the 2025 Year-End Report Tells Us - Transcript
Search Off the Record
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Crawling Challenges: What the 2025 Year-End Report Tells Us.
Search Off the Record
Join Martin and Gary as they dive into Search Off the Record's Episode 103, unpacking the 2025 Year-End report on crawling issues. Discover fascinating insights on faceted navigation, action parameters, irrelevant parameters and more, highlighting the biggest challenges faced by web crawlers last year. With humor and expert analysis, this episode reveals critical takeaways for webmasters and SEO professionals. Don't miss valuable tips to enhance your site's crawl efficiency! Resources: URL structure best practices for Google Search → Crawling December: Faceted navigation → ...
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SOTR102_transcript.pdf
Search Off the Record
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SEO, AIO, GEO, your site, & third-party support to optimize for LLMs
Search Off the Record
In this episode, John Mueller and Danny Sullivan continue their conversation about the changing landscape of Search. They discuss the practicalities of hiring an SEO professional in the age of AI: Do you really need one? How do you evaluate them? Danny also shares his thoughts on third-party SEO tools, "domain scores," and why creators shouldn't rush to break their content into "bite-sized chunks" just to please Large Language Models (LLMs). Listen to more Search Off the Record → https://goo.gle/sotr-yt Subscribe to Google Search Channel → https://goo.gle/SearchCentral Search Off the...
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Thoughts on SEO & SEO for AI, part 1
Search Off the Record
In this episode, John Mueller and Danny Sullivan talk about SEO and the new kids on the block: AIO, GEO and others. Danny shares how these things interact with each other and what he thinks website owners should look for in their content creation and how Google's principles align with the way people use AI and search engines to navigate the web. Listen to more Search Off the Record → Subscribe to Google Search Channel → Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
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How Search Off the Record tackles SEO and web development
Search Off the Record
Celebrate the 100th episode of Search Off the Record with Martin, Lizzi, Cherry, John and Gary as they revisit memorable moments, touching on a bunch of topics. This special episode touches on Google's mobile-first indexing, the intricacies of the Caffeine indexing system, and a deep dive into JavaScript scoping – and hoisting. You'll hear again about optimizing documentation traffic and the delightful world of Google Doodles. Discover key insights that impact your SEO strategies and web development practices. Resources: Episode transcript → https://goo.gle/sotr100-transcript...
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SOTR100_transcript.pdf
Search Off the Record
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Optimizing login-page content for Google Search
Search Off the Record
Explore critical aspects of search engine optimization for web content that lives behind a login or paywall. In this episode, Martin and John cover how Googlebot interacts with these pages, the role of paywall structured data, and methods to prevent unintended indexing of private information. Get practical advice on improving your website's visibility and user experience while maintaining data security in Google Search. Resources: Episode transcript → Chapters: 0:00 - Intro 0:09 - Navigating SEO for login and paywalled content 2:01 - How Google indexes restricted...
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SOTR099_transcript.pdf
Search Off the Record
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Lazy loading demystified
Search Off the Record
Optimize your website's performance with lazy loading techniques. In this episode, John Mueller and Martin Splitt discuss lazy loading, and its SEO implications. Find out how lazy loading affects indexing, ranking, and Core Web Vitals. Whether you're using native lazy loading or custom JavaScript libraries, this episode provides insights for developers on how to enhance website speed and user experience. Resources: Episode transcript → Chapters: 0:00 - Introduction 0:43 - What is lazy loading? 1:57 - HTTP chunking 3:13 - Primary drivers behind lazy...
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