All Eyes on Justin Farmer: Veteran WSB-TV News Anchor Launches a Second Act in Public
Release Date: 02/02/2025
Second Act Stories
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is the Assistant Vice Chancellor of the , where he is responsible for overseeing the . After growing up in Georgia and graduating from college, Scott packed his car and headed west without a plan. With no relevant experience in film and production, he eventually networked his way onto a crew as a runner. Just by being present and paying attention, he found a way to save the production money and was rewarded with an almost immediate promotion to second assistant director. That auspicious start launched him into what would become an incredibly successful 25-year career in the film and...
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is one of the most recognizable people in Atlanta. He spent 17 years as the evening news anchor on , Atlanta’s top-rated news station, and one of the biggest local market news stations in the country. News was a Farmer family business; Justin’s father, Don Farmer, was an correspondent, a founding anchor, and later the evening news anchor on WSB in Atlanta, a job he held until 1997. Ten years later, Justin landed the same job, at the same station. But let’s rewind: this all meant that Justin grew up with an inside track to history. While he graduated from with a degree in political...
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Kathleen Biggins is a prime example of an ordinary person doing extraordinary things. The genesis of Kathleen’s second act began in 2006 when she was asked to attend the Garden Club of America’s National Legislative Conference in Washington on behalf of her local garden club. That’s where her education about climate change began and ultimately led to the formation of C-Change Conversations. The organization is dedicated to helping people across the political spectrum understand the science behind climate change. Kathleen and her colleagues have made presentations to 21,000+...
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Alonzo Bodden is one of the hardest-working and funniest working standup comics on the touring circuit today. He won Season 3 of NBC’s Last Comic Standing; he has four standup specials so far; he’s a regular panelist on NPR’s Wait, Wait… Don’t Tell Me!; he’s played a bouncer or a security guard in countless movies and TV shows; and he even voiced monsters on the Power Rangers. He’s been around. But before he had anything to do with show business, Alonzo was an aircraft mechanic who got a job working for Lockheed Martin on the F-117 Nighthawk stealth bomber – one of the most...
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Bruce and Mira Brach opened Toy Utopia, an independent toy store, on May 27, 2022. Based in Red Bank, NJ, their aim was to create a “magical place that sparks interest, curiosity, imagination and creativity in children and adults.” The business is a leap for both of them. Bruce had managed a landscaping business for over 25 years. Mira was – and still is – a registered nurse. A lifelong collector of vintage toys, Bruce was ready to exit his company. Mira asked him, “What do your really want to do next?” Bruce’s response…open a toy store. And that's what they did together. Click...
info_outlineJustin Farmer is one of the most recognizable people in Atlanta. He spent 17 years as the evening news anchor on WSB-TV, Atlanta’s top-rated news station, and one of the biggest local market news stations in the country. News was a Farmer family business; Justin’s father, Don Farmer, was an ABC news correspondent, a founding CNN anchor, and later the evening news anchor on WSB in Atlanta, a job he held until 1997. Ten years later, Justin landed the same job, at the same station.
But let’s rewind: this all meant that Justin grew up with an inside track to history. While he graduated from Boston College with a degree in political science, his family legacy and several internships at WSB naturally led him to broadcasting. His first TV job was as a sportscaster in Albany, Georgia. But a life in TV news is nomadic, and Justin moved from market to market before eventually landing back home in Atlanta and working for WSB. In 2007, he finally landed at the anchor desk.
Everything was going well until the early 2020s, when in the span of 14 months, Justin lost both his biological parents and his beloved WSB co-anchor, Jovita Moore. This series of traumatic losses caused him to rethink what he wanted from life. He challenged himself to do something different, and his passion for investing and wealth management emerged as his new career goal.
It wasn’t an easy path. Studying for the Series 65 - Uniform Investment Adviser Law Exam, is a full-time job itself, but Justin climbed that mountain around his very high-profile full-time job. He passed the first time he took it. Then, on November 26, 2024, he signed off from WSB-TV with three hilarious words and launched Exit Wealth, a private investment firm that works with ultra-high-net-worth individuals.
Our interview with Justin happened just weeks after he embarked on his second act. In this episode, Justin shares his history in TV news, some of the fun stories that are always part of live TV, his painful turning point, the thought process behind leaving what appears to be a “cushy” job, and the mountains he had to scale to make his second act a reality.
Learn more about Justin by Googling his name and learn more about Exit Wealth by visiting their website.
Second Act Stories theme music: "Between 1 and 3 am" by Echoes