All Eyes on Justin Farmer: Veteran WSB-TV News Anchor Launches a Second Act in Public
Release Date: 02/02/2025
How TV Exec Simmy Kustanowitz Turned Impractical Experience into Creative Problem Solving
Second Act Stories
spent the bulk of his career working in television production. From the moment he took a job as an intern for “The Daily Show,” he fell in love with the industry. After college, he climbed the ranks. His first job as an NBC page gave way to a gig as a production assistant for MTV, where he worked on a variety of shows. That’s where he was given his first opportunity to produce TV shows. With all that experience under his belt, Simmy eventually landed a role as an executive at the newly formed TruTV Network. That’s where things really came together. Not long after he joined TruTV,...
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His Second Act Began With A Double Espresso
Second Act Stories
If you like coffee, you're going to love Mike Ayar's second act. Mike ran a highly successful software company for 24 years. With a niche focus, his organization served pest control companies, an industry Mike describes as "the absolute best service business in the world in terms of recurring revenue." In 2002 a private equity company began pursuing the purchase of his company and in 2006 they made him a financial offer "he couldn't refuse." After the purchase, he continued to run the company but finally departed in 2009. Mike had "no idea" what he wanted to do next. A few years earlier, Mike...
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A Mother, a Miracle, and a Mission: Kristin Connor’s Journey to CURE Childhood Cancer
Second Act Stories
Kristin Connor was living a typical life as a business litigation attorney, a job she held for about a decade and absolutely loved. Then, while she was pregnant with her second child, everything changed. Her unborn son was diagnosed with an unusual form of neuroblastoma, a cancer that’s rare in children to begin with, and almost unheard of in unborn babies. After he was born, Kristin and her family spent two years going through test after test, tracking the tumor and evaluating options – all before any invasive surgery ever occurred. After trekking 3,000 miles, clear across the country, to...
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A Wall Street Trader Bets Big on Acai Bowls
Second Act Stories
Andrew Pudalov spent 15 years working his way up the ladder in the competitive ranks of NYC's financial industry. But the September 11th attack on the World Trade Center changed everything. "I was traumatized. My wife too. We have little kids. I lost good friends. One jumped. I could not believe the towers came down." Andrew, his spouse and their young family were ready for a change. So they headed west to Boulder, Colorado with very little idea what was ahead. With zero experience in the retail food industry, Andrew started a company that specializes in all-natural acai bowls and...
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The Caregiver’s Journey: Drawing Purpose from Pain
Second Act Stories
What would happen if you were suddenly thrust into the role of caregiver for someone you love? Would you have any idea what to do or how to do it? It’s estimated that as many as 50 million people in the United States are caregivers, a job that virtually none of them trained for. We all know someone who became a caregiver and had to learn on the fly. Unfortunately, there are precious few resources that can help. Sue Ryan and Nancy Treaster experienced it first-hand. These inspiring women worked together in the software industry before finding themselves facing a similar life challenge:...
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The Caregiver’s Journey: Drawing Purpose from Pain
Second Act Stories
What would happen if you were suddenly thrust into the role of caregiver for someone you love? Would you have any idea what to do or how to do it? It’s estimated that as many as 50 million people in the United States are caregivers, a job that virtually none of them trained for. We all know someone who became a caregiver and had to learn on the fly. Unfortunately, there are precious few resources that can help. Sue Ryan and Nancy Treaster experienced it first-hand. These inspiring women worked together in the software industry before finding themselves facing a similar life challenge:...
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He Stole $7 Million From A-List Clients…A Second Act After Prison
Second Act Stories
Jonathan Schwartz was at the top of his game serving as a business manager to top stars including Beyonce, Alanis Morisette, Gwenyth Paltrow, Mariah Carey, Linkin Park and others. But this Hollywood insider had a dark secret; he was a compulsive gambler and cocaine addict. And over the course of six years, he embezzled over $7 million from his clients to fund these addictions. Jonathan's criminal behavior earned him a six-year sentence in prison. When Jonathan returned to society in 2020, he found it almost impossible to get a job. But he went back to school and got a degree in alchol &...
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Peggy Rowe Became a New York Times Bestselling Author at Age 80
Second Act Stories
has accomplished a lot in her 87 years. She started her career as a schoolteacher in Baltimore, where she and her husband John – also a teacher – raised three sons. It was a pretty normal life by all accounts. But life got extraordinary somewhere along the way. One common thread in the Rowe household was humor, and Peggy had a finely tuned ability to recognize funny and write about it. See, writing has always been her creative outlet. She wrote all the time. She wrote fun poems for her students, which she would later hear them recite on the playground; she wrote short stories that were...
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Harvard To Home Repair: A Management Consultant's Unusual Career Pivot
Second Act Stories
With an undergraduate degree from New York University and an MBA from Harvard Business School, Jon Malankar joined the Boston Consulting Group (BCG) in 2018. He climbed the corporate ladder at this top managment consulting firm and became a partner in his mid-30s. But the bureaucratic burden of working for a large consulting firm with Fortune 100 clients and a strong desire to be more plugged in to his local community ("I felt like a nomad in my hometown"), Jon yearned to be his own boss. After a year of exploration, he opted to become a Mr. Handyman franchise owner in Long Branch, New Jersey....
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Prescription For Change: A Doctor Pursues Her Passion For Fashion
Second Act Stories
Since her mother taught her to sew at the age of eight, Vanessa Gavin always wanted to be a fashion designer. Throughout high school, she made her own clothes experimenting with different colors, fabrics and patterns. But in college she opted to study biology, went on to get her masters in public health and finally got a degree in medicine. Now Dr. Vanessa Gavin-Headen, she spent the next 25 years in a rewarding career as a family physician in Long Beach, California. It was during the Covid-19 pandemic when health professionals started wearing medical scrubs again that Dr. Vanessa returned to...
info_outlineJustin Farmer is one of the most recognizable people in Atlanta. He spent 17 years as the evening news anchor on WSB-TV, Atlanta’s top-rated news station, and one of the biggest local market news stations in the country. News was a Farmer family business; Justin’s father, Don Farmer, was an ABC news correspondent, a founding CNN anchor, and later the evening news anchor on WSB in Atlanta, a job he held until 1997. Ten years later, Justin landed the same job, at the same station.
But let’s rewind: this all meant that Justin grew up with an inside track to history. While he graduated from Boston College with a degree in political science, his family legacy and several internships at WSB naturally led him to broadcasting. His first TV job was as a sportscaster in Albany, Georgia. But a life in TV news is nomadic, and Justin moved from market to market before eventually landing back home in Atlanta and working for WSB. In 2007, he finally landed at the anchor desk.
Everything was going well until the early 2020s, when in the span of 14 months, Justin lost both his biological parents and his beloved WSB co-anchor, Jovita Moore. This series of traumatic losses caused him to rethink what he wanted from life. He challenged himself to do something different, and his passion for investing and wealth management emerged as his new career goal.
It wasn’t an easy path. Studying for the Series 65 - Uniform Investment Adviser Law Exam, is a full-time job itself, but Justin climbed that mountain around his very high-profile full-time job. He passed the first time he took it. Then, on November 26, 2024, he signed off from WSB-TV with three hilarious words and launched Exit Wealth, a private investment firm that works with ultra-high-net-worth individuals.
Our interview with Justin happened just weeks after he embarked on his second act. In this episode, Justin shares his history in TV news, some of the fun stories that are always part of live TV, his painful turning point, the thought process behind leaving what appears to be a “cushy” job, and the mountains he had to scale to make his second act a reality.
Learn more about Justin by Googling his name and learn more about Exit Wealth by visiting their website.
Second Act Stories theme music: "Between 1 and 3 am" by Echoes