Consulting for Equity and Avoiding the SEO Hamster Wheel with Roland Frasier - EP308
The Search Engine Journal Show
Release Date: 05/18/2023
Local Strategies - How Better Online Reputation Drives Revenue with Raj Nijjer - EP329
The Search Engine Journal Show
Join us as we look at how your online reputation and local marketing strategies can drive revenue for your business, while avoiding pitfalls along the way. With guest Raj Nijjer of Edge, we’ll dive into the revenue impacts that your online reputation can have, and why this reputation building should be crucial in your planning. Join your host Loren Baker, as he and Raj discuss how to avoid wasteful strategies of local marketing and multi-location businesses, plus a couple tips on how a good reputation can help attract and retain top talent. [01:14] - Raj's Background and Journey to Edge....
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Avoid The Noise: How To Prove That Your SEO Matters with Dan Taylor - EP328
The Search Engine Journal Show
Join us as we explore how to prove that SEO matters to resistant stakeholders and C-suite executives, along with ways to combat the external noise affecting the outlook on SEO efforts. Dan brings his experience as a leading SEO consultant for top companies to this exclusive interview. He and Loren navigate the complexities of the shifting SEO landscape, and how to set realistic expectations in your business. They also dig into the potential risks and opportunities of AI in search, and what these drastic changes mean moving forward. I think oftentimes in a lot of organizations,...
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Navigating Publisher Policies: Insights from Google's Trust & Safety Expert with John Brown - Special Episode
The Search Engine Journal Show
In this must-listen episode, join us for a sit-down with John Brown from Google's Trust & Safety team. With his rich background in building ad networks and more, John offers exclusive insights into Google's efforts to educate publishers globally. Discover critical differences between publisher policies and demand restrictions, explore the evolving role of UGC, and learn about Google's initiatives to support publishers. As you navigate the complexities of policy compliance, you won't want to miss John's expert perspective, honed through years of leadership and mentorship in this realm. We...
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PPC Strategies For 2024: Insights From Over 16,000 Businesses with Jacques van der Wilt - Sponsor Spotlight
The Search Engine Journal Show
We're diving into insights from over 16,000 ecommerce businesses, showing the trends that shaped PPC advertising in 2023, and how to use them to move forward into 2024. In this insightful interview with Jacques van der Wilt, he and Loren examine highlights from DataFeedWatch's powerful Multichannel Marketing Report. They take a look at which PPC strategies stood out the most and which channels provided the best return, along with big changes coming next year. Using these insights, they also explore the most common challenges in ecommerce PPC campaigns, and what leading...
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How To Secure And Defend Your SEO Budget For Executive Buy-In
The Search Engine Journal Show
In an increasingly difficult economy, do you know how to prove the value of your SEO and remain efficient, while maintaining the SEO budgets you need to succeed? Will Critchlow, CEO of SearchPilot, joins me on the SEJShow to examine actionable strategies to doing more with less and maintaining the freedom to test, all while proving the positive impacts of your SEO work. Using insights from marketing leaders, SEO specialists, and senior executives, you’ll hear Will and Loren break down the skills you need to keep your CFO happy while driving efficiency. If you’ve found yourself having...
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How To Create High-Impact Content In A Changing Landscape with Purna Virji - EP326
The Search Engine Journal Show
In an era of user-generated, human-generated and machine-generated content, mistakes are increasingly costlier to make. Learn the ways to revitalize and future-proof your approach to content marketing with Purna Virji, globally recognized content strategist and bestselling author of "High-Impact Content Marketing". She and Loren will uncover the common mistakes content marketers make, and how you can avoid them as you plan your marketing strategy. Tune in and hear strategies for creating genuinely inclusive and relevant content that audiences will actually want to consume, so your content...
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Google Ranking Factors: What Really Matters Right Now with Ben Steele - EP324
The Search Engine Journal Show
The most important thing you can do if you are worried about ranking is write content that satisfies intent and fulfills the aspirations of E-E-A-T. –Ben Steele, 09:11 Join us as we talk about the biggest updates to Google Ranking Factors this year, and what that means for you as we head into 2024. Our very own senior editor of ebooks, Ben Steele, gives you the behind-the-scene scoop on what factors really matter now. More than 200 hours went into researching and gathering our findings on the signals that have been officially declared, at one point or another in time, as Google ranking...
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Why You Should Switch To An Always On SEO Auditing Strategy with Patrick Reinhart - Sponsor Spotlight
The Search Engine Journal Show
Everyone who touches your website is on the SEO team. The problem is that most people don't know they're on the team. An “always on” mentality regarding SEO can help mitigate risk and protect rankings. Since there's no 'easy' button for a technical audit, join us for this special spotlight episode to learn how 24/7 monitoring can help you see everything happening on your site at any moment. Go beyond SEO and bring together teams focused on compliance, know when people go rogue and when other teams make changes. Addressing them quickly as they happen can help your rankings and growth....
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Beyond Bard: A Conversation With Google’s Yury Pinsky On AI & The Future Of SEO - EP325
The Search Engine Journal Show
Bard is our creative collaborator. It's a place where you can come in and have a conversation with the large language model which really helps you to boost your productivity and bring your ideas to life. –Yuri Pinsky, 02:16 Step behind the curtain and into the world of Google's Bard with its Director of Product Management, Yury Pinsky, in an exclusive conversation with SEJ Editor-in-Chief Amanda Zantal-Wiener. Hear about the origins and journey to Bard's unveiling, and discover how the team behind it envisions a collaborative future with AI. SEO pros and seasoned digital marketers...
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Secrets of a Viral Content Creator With Brian Kearney - EP323
The Search Engine Journal Show
As platforms evolve, so should our strategies. No one knows that better than Brian Kearney, a prominent content creator who gained over 100k Instagram followers in about a year. Brian joined me on the SEJShow to dig into his viral success and what it's taught him about discoverability, co-branding with authenticity, and how a unique background can make for some of the best content. From harnessing the ever-evolving algorithms of digital channels to leveraging the nuance of relatable humor, Brian shared how his journey has culminated in an unparalleled ability to craft resonant content -- and...
info_outlineYou know how the world of SEO is constantly changing. And staying on top of things and making the most of your skills is essential.
That's what we're all about here at the SEJShow - finding fantastic new business models and strategies that help you shine as an SEO consultant.
Roland Frasier joins me in today's show to dive into alternative methods that could change your consulting game, giving you even more rewards for all that hard work you put into client and partner projects.
So, strap in, and let's jump off that old SEO hamster wheel to uncover some exciting SEO consulting opportunities!
If you're entrepreneurial, it makes sense to think about possibly getting something more permanent for your time. –Roland Frasier, 03:40
What I found to be most effective is to say you've got knowledge, skills, experience, and connections that add tremendous value to businesses, so you have a choice: You can get a short-term income and a flat fee, get paid by the hour, and even get in the middle of a revenue share. But when that stops, it stops. A way around that is to come in and add value to the business. The value you bring to the company should be compensated by participating in the ongoing profits or equity of the business...That's the concept: how do you turn your effort into equity? –Roland Frasier, 05:12
After so many years in marketing, I don't consider myself just an SEO. I'm typically brought in to do SEO Consulting and help on that side. The next thing I know, there's a new brand launching, so I'm looking at opportunities for brand messaging, looking at the product before it comes out, and involved with that this and that. –Loren Baker, 13:03
[00:00] - About Roland.
[07:01] - What consultants should look for when they want to have equity in a company.
[12:55] - How to avoid “over consulting” and earn based on the value provided beyond SEO?
[20:45] - How to yourself as proving more than just SEO.
[23:20] - How to start consulting for equity.
[32:55] - What is a Fractional CMO?
[41:30] - The mindset that leads to a better quality of life.
Resources mentioned:
Epic Network - https://epicnetwork.com/
The Business Lunch Podcast- https://businesslunchpodcast.com/
I'm going to look at where I can have a significant impact. I'm going to say if the lift that I can add to this company is something that I think will move the needle for them, then I believe it’s an appropriate conversation. –Roland Frasier, 9:40
They will put you in that box if you come in as an SEO, so how you brand and present are essential. I'd position myself as a strategist as opposed to an SEO-only. The fact that SEO is one of the things that you do is significant. It might be the main thing that you do. But having even alliances with other people that can provide the additional services is an intelligent way to go because if you come in as growth, you know that the company is going to value you more than if you come in as a component or sub-component of development. –Roland Frasier, 15:01
People might think that it's not possible to have you as a partner. It might not occur to them, but they might believe you're so far beyond that it's not even an option. So by telling them in advance that this is an option having them put skin in the game by having them show that they believe in you and that they're willing to invest in themselves is crucial in making this work. –Roland Frasier, 20:00
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Connect With Roland Frasier:
Roland Frasier stands out in the world of ambitious investments and building strategies. With over 1000 acquisitions, exits, real estate portfolios, and more under his belt for himself and his clients, he knows what it takes to succeed in business!
As a principal of 6 Inc.'s fastest growing companies plus an advisor at Stanford University –Roland is making waves with some hefty credentials. Not only has this savvy investor been featured on all major news networks but Business Insider, Fast Company, Forbes & Entrepreneur are singing praises too!
And if that isn't enough star power...he even interviewed Sir Richard Branson AND Magic Johnson, so you know something good must be cooking up around him - like his award-winning podcast, 'Business Lunch.'
Connect with Roland on LinkedIn: https://www.linkedin.com/in/rolandfrasier/
Watch him on YouTube: https://www.youtube.com/RolandFrasierEPIC
Follow him on TikTok: https://www.tiktok.com/@rolandfrasier
Connect with Loren Baker, Founder of Search Engine Journal:
Follow him on Twitter: https://www.twitter.com/lorenbaker
Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker