Libsyn Directory

How To Use Multilingual Localization To Extend Your Reach with Naoko Takano - EP319

Release Date: 08/08/2023

Local Strategies - How Better Online Reputation Drives Revenue with Raj Nijjer - EP329

The Search Engine Journal Show

Join us as we look at how your online reputation and local marketing strategies can drive revenue for your business, while avoiding pitfalls along the way. With guest Raj Nijjer of Edge, we’ll dive into the revenue impacts that your online reputation can have, and why this reputation building should be crucial in your planning. Join your host Loren Baker, as he and Raj discuss how to avoid wasteful strategies of local marketing and multi-location businesses, plus a couple tips on how a good reputation can help attract and retain top talent. [01:14] - Raj's Background and Journey to Edge....

Avoid The Noise: How To Prove That Your SEO Matters with Dan Taylor - EP328

The Search Engine Journal Show

Join us as we explore how to prove that SEO matters to resistant stakeholders and C-suite executives, along with ways to combat the external noise affecting the outlook on SEO efforts. Dan brings his experience as a leading SEO consultant for top companies to this exclusive interview. He and Loren navigate the complexities of the shifting SEO landscape, and how to set realistic expectations in your business. They also dig into the potential risks and opportunities of AI in search, and what these drastic changes mean moving forward. I think oftentimes in a lot of organizations,...

Navigating Publisher Policies: Insights from Google's Trust & Safety Expert with John Brown - Special Episode

The Search Engine Journal Show

In this must-listen episode, join us for a sit-down with John Brown from Google's Trust & Safety team. With his rich background in building ad networks and more, John offers exclusive insights into Google's efforts to educate publishers globally. Discover critical differences between publisher policies and demand restrictions, explore the evolving role of UGC, and learn about Google's initiatives to support publishers. As you navigate the complexities of policy compliance, you won't want to miss John's expert perspective, honed through years of leadership and mentorship in this realm. We...

PPC Strategies For 2024: Insights From Over 16,000 Businesses with Jacques van der Wilt - Sponsor Spotlight

The Search Engine Journal Show

We're diving into insights from over 16,000 ecommerce businesses, showing the trends that shaped PPC advertising in 2023, and how to use them to move forward into 2024. In this insightful interview with Jacques van der Wilt, he and Loren examine highlights from DataFeedWatch's powerful Multichannel Marketing Report. They take a look at which PPC strategies stood out the most and which channels provided the best return, along with big changes coming next year. Using these insights, they also explore the most common challenges in ecommerce PPC campaigns, and what leading...

How To Secure And Defend Your SEO Budget For Executive Buy-In

The Search Engine Journal Show

In an increasingly difficult economy, do you know how to prove the value of your SEO and remain efficient, while maintaining the SEO budgets you need to succeed? Will Critchlow, CEO of SearchPilot, joins me on the SEJShow to examine actionable strategies to doing more with less and maintaining the freedom to test, all while proving the positive impacts of your SEO work. Using insights from marketing leaders, SEO specialists, and senior executives, you’ll hear Will and Loren break down the skills you need to keep your CFO happy while driving efficiency. If you’ve found yourself having...

How To Create High-Impact Content In A Changing Landscape with Purna Virji - EP326

The Search Engine Journal Show

In an era of user-generated, human-generated and machine-generated content, mistakes are increasingly costlier to make. Learn the ways to revitalize and future-proof your approach to content marketing with Purna Virji, globally recognized content strategist and bestselling author of "High-Impact Content Marketing". She and Loren will uncover the common mistakes content marketers make, and how you can avoid them as you plan your marketing strategy. Tune in and hear strategies for creating genuinely inclusive and relevant content that audiences will actually want to consume, so your content...

Google Ranking Factors: What Really Matters Right Now with Ben Steele - EP324

The Search Engine Journal Show

The most important thing you can do if you are worried about ranking is write content that satisfies intent and fulfills the aspirations of E-E-A-T. –Ben Steele, 09:11 Join us as we talk about the biggest updates to Google Ranking Factors this year, and what that means for you as we head into 2024. Our very own senior editor of ebooks, Ben Steele, gives you the behind-the-scene scoop on what factors really matter now. More than 200 hours went into researching and gathering our findings on the signals that have been officially declared, at one point or another in time, as Google ranking...

Why You Should Switch To An Always On SEO Auditing Strategy with Patrick Reinhart - Sponsor Spotlight

The Search Engine Journal Show

Everyone who touches your website is on the SEO team. The problem is that most people don't know they're on the team. An “always on” mentality regarding SEO can help mitigate risk and protect rankings. Since there's no 'easy' button for a technical audit, join us for this special spotlight episode to learn how 24/7 monitoring can help you see everything happening on your site at any moment. Go beyond SEO and bring together teams focused on compliance, know when people go rogue and when other teams make changes. Addressing them quickly as they happen can help your rankings and growth....

Beyond Bard: A Conversation With Google’s Yury Pinsky On AI & The Future Of SEO - EP325

The Search Engine Journal Show

Bard is our creative collaborator. It's a place where you can come in and have a conversation with the large language model which really helps you to boost your productivity and bring your ideas to life. –Yuri Pinsky, 02:16 Step behind the curtain and into the world of Google's Bard with its Director of Product Management, Yury Pinsky, in an exclusive conversation with SEJ Editor-in-Chief Amanda Zantal-Wiener. Hear about the origins and journey to Bard's unveiling, and discover how the team behind it envisions a collaborative future with AI. SEO pros and seasoned digital marketers...

Secrets of a Viral Content Creator With Brian Kearney - EP323

The Search Engine Journal Show

As platforms evolve, so should our strategies. No one knows that better than Brian Kearney, a prominent content creator who gained over 100k Instagram followers in about a year. Brian joined me on the SEJShow to dig into his viral success and what it's taught him about discoverability, co-branding with authenticity, and how a unique background can make for some of the best content. From harnessing the ever-evolving algorithms of digital channels to leveraging the nuance of relatable humor, Brian shared how his journey has culminated in an unparalleled ability to craft resonant content -- and...

More Episodes

Have you wondered how to expand your business' reach across different languages and cultures? Do you know what role multilingual and localized content can play in your business?

Naoko Takano, Localization and Community Program Manager for WordPress, joined me on the SEJShow to explore the significance of localization and internationalization in WordPress’ mission.

Naoko has been involved with WordPress localization since its infancy and has seen firsthand how multilingual localization has built larger communities around businesses.

Learn the power of multilingual content and what it means for effectively broadening your reach online. Discover tips and opportunities for your business to collaborate across different cultures and how to leverage this power to improve your ROI.

WordPress, being an open-source solution from WordPress.org, your mission is to empower the publisher. –Loren Baker, 06:45

One of the advantages WordPress has is that we have so many different types of languages, and it's possible to add more languages as long as there are translators. –Naoko Takano, 13:49

The mission of WordPress is democratizing publishing. Our mission is to reach all the people using the internet and want to publish, not only in English-speaking countries. So yes, we want to expand beyond. –Naoko Takano, 23:28

[00:23] - About Naoko.

[02:18] - WordPress localization and global growth.

[06:45] - Open source as WordPress.org's growth driver.

[08:49] - The role of translation in WordPress business expansion.

[10:58] - Volunteer-driven operations at WordPress.org.

[12:55] - WordPress plugins vs. enterprise CMS for expanding businesses.

[13:49] - WordPress' multilingual capabilities.

[14:55] - Anticipation of multilingual support in WordPress core software.

[16:07] - Balancing WordPress' multilingual offerings with business interests.

[16:54] - Gutenberg's fourth phase: Multilingual support?

[17:07] - Adapting translation plugins for WordPress' block editor.

[19:54] - WordPress' growth in the Spanish market.

[21:52] - The most active countries in WordCamps events.

[23:12] - The impact of translation on WordPress.org's international usage.

[24:42] - Democratization through cultural collaboration in WordPress.

[26:12] - Localization in WordPress: More than translation.

[30:15] - The future of multilingual WordPress.

[32:48] - The international WordPress community's size.

[34:07] - Site translation and localization for various audiences.

[36:24] - Connecting with the WordPress community online.

Resources Mentioned: https://wordpress.org/

I would like to see a more technology-assisted way for us to read and reach the audience in different parts of the world. That helps us find more engaging content and allows the content provider to reach further than the limitation of their language area. –Naoko Takano, 30:55

We benefit as a community by using the version we are familiar with and providing that to the client. The backend is also translated, which helps people make the plugins usable without the language barrier. –Naoko Takano, 08:49

We, the translation community, always say over 20,000 active people have been translating something within a year or so.–Naoko Takano, 32:52

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Connect With Naoko Takano:

Naoko Takano is the Localization & Community Program Manager at Automattic with over ten years of experience in the US. She specializes in software localization and English-Japanese translation and applies her expertise to WordPress support, technical writing, and community organization.

A full-time contributor to the WordPress Polyglots and Community Teams for almost two decades, Naoko works as a Polyglots Global Mentor and General Translation Editor (GTE) for Japanese, aiding translation contributors and enhancing WordPress accessibility across different languages.

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