Effective Website Redesigns: How To Avoid Costly Mistakes with Janet Mesh - EP 321
The Search Engine Journal Podcast
Release Date: 09/04/2023
Why AI Recommends Your Competitor & What to do About It with Kris Jones
The Search Engine Journal Podcast
Kris Jones has been in search since the late 1990s. He built and sold Pepperjam, and now runs the agency LSEO. In this latest episode of the SEJ Podcast, he gives Loren Baker a one-word answer to the biggest question in AI search right now, and everything else we cover comes back to it. We get into why AI systems have taken over the comparison step that buyers used to do themselves, why the raw material for those answers sits on websites you don’t own, and what that means for where your budget actually goes. Kris makes the case that most of this is still fundamental SEO, names the...
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Where the Clicks Go Now.
The Search Engine Journal Podcast
Clicks are down across the open web, but the traffic didn't disappear. It moved. Join Katie Morton (SEJ's editor in chief) and Matt Southern (senior news writer) for the RETURN of the SEJ PODCAST 🎙️ where they break down: Where search traffic is landing now (Google properties, AI Overviews, Reddit, video) What visibility means in an impressions-without-clicks world The KPI shift: conversions, brand recognition, AI citations, qualified leads Where to place content marketing bets, and what to walk away from If you need to prove content value to leadership, this one's for you. To get...
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SEO Experts Gather for a Candid Chat About Search
The Search Engine Journal Podcast
We're excited to bring you the SERP's Up podcast on the SEJ Show channel! Join Wix for their landmark 100th episode, as their experts & guests take a deep dive into the world of SERPs. If you’re frustrated by how broken the SERPs feel, don’t worry…they’re getting honest and covering the reasons. In this candid discussion, they’re also breaking down what’s currently going on with local SEO, the effects of the Google August Update, and of course…they’re talking all things AI. Celebrate Wix’s 100th episode with this powerhouse panel, as Mordy Oberstein & Crystal Carter...
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Local Strategies - How Better Online Reputation Drives Revenue with Raj Nijjer - EP329
The Search Engine Journal Podcast
Join us as we look at how your online reputation and local marketing strategies can drive revenue for your business, while avoiding pitfalls along the way. With guest Raj Nijjer of Edge, we’ll dive into the revenue impacts that your online reputation can have, and why this reputation building should be crucial in your planning. Join your host Loren Baker, as he and Raj discuss how to avoid wasteful strategies of local marketing and multi-location businesses, plus a couple tips on how a good reputation can help attract and retain top talent. [01:14] - Raj's Background and Journey to Edge....
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Avoid The Noise: How To Prove That Your SEO Matters with Dan Taylor - EP328
The Search Engine Journal Podcast
Join us as we explore how to prove that SEO matters to resistant stakeholders and C-suite executives, along with ways to combat the external noise affecting the outlook on SEO efforts. Dan brings his experience as a leading SEO consultant for top companies to this exclusive interview. He and Loren navigate the complexities of the shifting SEO landscape, and how to set realistic expectations in your business. They also dig into the potential risks and opportunities of AI in search, and what these drastic changes mean moving forward. I think oftentimes in a lot of organizations,...
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Navigating Publisher Policies: Insights from Google's Trust & Safety Expert with John Brown - Special Episode
The Search Engine Journal Podcast
In this must-listen episode, join us for a sit-down with John Brown from Google's Trust & Safety team. With his rich background in building ad networks and more, John offers exclusive insights into Google's efforts to educate publishers globally. Discover critical differences between publisher policies and demand restrictions, explore the evolving role of UGC, and learn about Google's initiatives to support publishers. As you navigate the complexities of policy compliance, you won't want to miss John's expert perspective, honed through years of leadership and mentorship in this realm. We...
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PPC Strategies For 2024: Insights From Over 16,000 Businesses with Jacques van der Wilt - Sponsor Spotlight
The Search Engine Journal Podcast
We're diving into insights from over 16,000 ecommerce businesses, showing the trends that shaped PPC advertising in 2023, and how to use them to move forward into 2024. In this insightful interview with Jacques van der Wilt, he and Loren examine highlights from DataFeedWatch's powerful Multichannel Marketing Report. They take a look at which PPC strategies stood out the most and which channels provided the best return, along with big changes coming next year. Using these insights, they also explore the most common challenges in ecommerce PPC campaigns, and what leading...
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How To Secure And Defend Your SEO Budget For Executive Buy-In
The Search Engine Journal Podcast
In an increasingly difficult economy, do you know how to prove the value of your SEO and remain efficient, while maintaining the SEO budgets you need to succeed? Will Critchlow, CEO of SearchPilot, joins me on the SEJShow to examine actionable strategies to doing more with less and maintaining the freedom to test, all while proving the positive impacts of your SEO work. Using insights from marketing leaders, SEO specialists, and senior executives, you’ll hear Will and Loren break down the skills you need to keep your CFO happy while driving efficiency. If you’ve found yourself having...
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How To Create High-Impact Content In A Changing Landscape with Purna Virji - EP326
The Search Engine Journal Podcast
In an era of user-generated, human-generated and machine-generated content, mistakes are increasingly costlier to make. Learn the ways to revitalize and future-proof your approach to content marketing with Purna Virji, globally recognized content strategist and bestselling author of "High-Impact Content Marketing". She and Loren will uncover the common mistakes content marketers make, and how you can avoid them as you plan your marketing strategy. Tune in and hear strategies for creating genuinely inclusive and relevant content that audiences will actually want to consume, so your content...
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Google Ranking Factors: What Really Matters Right Now with Ben Steele - EP324
The Search Engine Journal Podcast
The most important thing you can do if you are worried about ranking is write content that satisfies intent and fulfills the aspirations of E-E-A-T. –Ben Steele, 09:11 Join us as we talk about the biggest updates to Google Ranking Factors this year, and what that means for you as we head into 2024. Our very own senior editor of ebooks, Ben Steele, gives you the behind-the-scene scoop on what factors really matter now. More than 200 hours went into researching and gathering our findings on the signals that have been officially declared, at one point or another in time, as Google ranking...
info_outlineEffective Website Redesigns: How To Avoid Costly Mistakes
With Janet Mesh of Aimtal
Website redesigns are a necessary component for marketers. But with so many elements going into an effective redesign, do you know what to focus on to develop a solid plan from the start?
Join us and hear from Janet Mesh, CEO and co-founder of Aimtal, as she and Loren Baker, our founder and host, break down the ways to effectively launch a website redesign using Webflow and HubSpot, and the factors you need to focus on when redesigning. You’ll get tips on honing in on your site’s infrastructure using Janet’s “do no harm” strategy, to ensure that you have a clear infrastructure plan from the beginning.
If you're looking to make your next redesign efficient and effective, you won't want to miss these tips.
Resources:
Connect with Janet Mesh, CEO and Co-Founder of Aimtal:
Janet Mesh is the CEO + Co-Founder of Aimtal, a fully remote integrated marketing & consulting agency for B2B tech companies like Cisco, Atlassian, Trello, and Prisma Cloud. She is a remote work advocate who, in the past 5 years, has built and run a team of marketers located in 6 time zones all over the world.
Janet has doubled the size and revenue of her agency year-over-year since its inception in 2018 and Aimtal won the Sprout Social ‘Always Be Growing’ award in 2022 in recognition of this growth. Her passion for integrated marketing with an agile approach is the key to her success, and has led to over a million dollars in sales for her clients in the last year.
Outside of work, you can find Janet trying new restaurants around the world, reading historical fiction novels, and hosting happy hours at home for family & friends.
Instagram: https://www.instagram.com/aimtal_co/
Facebook: https://www.facebook.com/aimtalco/
YouTube: https://www.youtube.com/@aimtal/
Twitter: https://twitter.com/aimtal_co
LinkedIn: https://www.linkedin.com/company/aimtal/
Connect with Loren Baker, Founder of Search Engine Journal:
Follow him on Twitter: https://www.twitter.com/lorenbaker
Connect with him on LinkedIn: https://www.linkedin.com/in/lorenbaker