SPS-440: Author Under Attack James Blatch & Cissy Mecca
Release Date: 03/26/2026
SPS-441: AI Can Fix Your Ads James Blatch & Cissy Mecca
The Self Publishing Show
James and Cissy explore one of the most practical uses of AI for authors: analysing advertising, sales, and marketing data to make better business decisions. James shares how he used Claude to review Facebook ads, KDP income, and reader engagement data, while Cissy explains how she used AI to assess years of BookBub performance and identify the best strategy for future promotions. Alongside the data discussion, they touch on the ongoing debate around AI writing, why detection remains unreliable, and how authors can focus on using AI as a powerful backend assistant rather than a creative...
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SPS-440: Author Under Attack James Blatch & Cissy Mecca
The Self Publishing Show
James and Cissy unpack two major controversies affecting authors this week: a traditionally published author dropped over AI writing accusations, and a literary agent’s viral TikTok telling writers to stay away from the London Book Fair. Together, these stories highlight growing tensions around AI, gatekeeping, and who the publishing industry is really for. Alongside the debate, the episode blends in personal reflections on writing routines, burnout, and the realities of balancing creativity with business, offering a grounded look at what it means to be an author in today’s rapidly...
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SPS-439: How Readers Are Made with James Blatch & Cissy Mecca
The Self Publishing Show
James is recording from the Irish Publishing Show on St Patrick’s Day, James and Cissy reflect on the changing state of indie publishing, the growing pressure of AI-driven discoverability, and the realities of building a sustainable author career in a more mature market. They revisit the ongoing debate around low-quality AI-generated books on Amazon, discuss why AI detection tools are unlikely to solve the problem, and explore how authors are adapting across indie, hybrid, and traditional paths. The episode also takes a more personal turn, with a thoughtful conversation about reading habits,...
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SPS-438: Bring Back the Mail! with James Blatch & Cissy Mecca
The Self Publishing Show
James and Cissy discuss new marketing insights and mindset strategies for indie authors navigating an increasingly complex publishing landscape. From experimenting with BookBub ads and improving AI-assisted translations to analysing breakout success in romance adaptations, the conversation explores how authors can stay competitive in a crowded market. Cissy also shares a creative direct-to-reader marketing tactic, sending postcards to readers, as a way to build stronger audience relationships beyond digital platforms. The episode concludes with the hosts’ “Three Things” mindset practice,...
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SPS-437: Author Events - Discoverability in the Age of AI with James Blatch & Cissy Mecca
The Self Publishing Show
James and Cissy reflect on conversations from a recent indie author mastermind in Savannah, Georgia, where the biggest topic on everyone’s mind was discoverability in the age of AI. With thousands of new titles flooding platforms like Amazon KDP every day, the hosts explore how authors can adapt - from optimising metadata for AI search to expanding audiobook distribution and experimenting with platforms like YouTube. The episode culminates in a bold proposal: introducing a publishing fee on KDP uploads to discourage low-quality AI-generated content and improve the reader experience. Key...
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SPS-436: Author Events - Why They're Worth It with James Blatch & Cissy Mecca
The Self Publishing Show
James and Cissy dive into the evolving AI conversation, reacting to viral commentary about whether artificial intelligence will truly replace white-collar jobs and what that means for writers. They explore the difference between superficial and deep AI usage, the economics behind tech industry messaging, and how authors can adapt rather than resist. They also discuss the irreplaceable value of in-person author events, relationship building, and why conferences continue to be career accelerators in an increasingly digital industry. Key Talking Points A viral “Stay Human” TikTok challenges...
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SPS-435: Selling Books On Etsy with Robin Bennett Freebairn
The Self Publishing Show
Episode Summary James and Cissy welcome Robin Bennett Freebairn back to the show to discuss how he’s successfully expanded his nonfiction “birth year” book series into the gifting market via Etsy. Robin shares how selling direct through a marketplace platform has rapidly grown into a major revenue stream, now rivalling Amazon income and explains the practical realities of becoming not just an author, but a retailer. From managing stock and print runs to offering gift wrap and personalised editions, this episode dives deep into how indie authors can future-proof their businesses by...
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SPS-434: The Big Reveal! with James Blatch & ?
The Self Publishing Show
Episode Summary The Self-Publishing Show enters a new era as James Blatch officially introduces his new co-host, romance author Cecilia “Cissy” Mecca. In this wide-ranging conversation, they explore Cissy’s indie journey, from mediaeval romance to paranormal and contemporary pivots, her decision to consolidate pen names, and the realities of building a sustainable author career. The episode also dives into the latest AI controversy in the romance world, discussing reader backlash, industry adaptation, and why platform-building may matter more than ever in an AI-powered marketplace. Key...
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SPS- 433: We're Back! with James Blatch
The Self Publishing Show
James Blatch returns after an 18-month hiatus to relaunch the Self Publishing Show and outline its new direction. In this solo episode, he reflects on why the show paused, what changed during that time with the Indie Writers Club, and how the podcast will evolve going forward with a new co-host. James also shares his clear, pragmatic stance on AI in publishing, discusses AI translations for authors, and previews upcoming projects, courses, and live events for the indie publishing community. Key Talking Points Why the Self-Publishing Show went on hiatus and what’s changing to make it more...
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SPS- 432: The Final Cut with James Blatch, Joe Solari from Author Nation, and Darren Hardy from Amazon KDP.
The Self Publishing Show
James talks to Joe Solari, the man responsible for the world’s largest gathering of indie authors and Darren Hardy, from Amazon KDP, who is the most listened to guest we’ve ever had on the show.
info_outlineJames and Cissy unpack two major controversies affecting authors this week: a traditionally published author dropped over AI writing accusations, and a literary agent’s viral TikTok telling writers to stay away from the London Book Fair. Together, these stories highlight growing tensions around AI, gatekeeping, and who the publishing industry is really for. Alongside the debate, the episode blends in personal reflections on writing routines, burnout, and the realities of balancing creativity with business, offering a grounded look at what it means to be an author in today’s rapidly shifting landscape.
Key Talking Points
- The fallout from a publisher cancelling an author over suspected AI use and what this means for trust in the industry.
- A literary agent’s controversial TikTok telling writers not to attend the London Book Fair and the wider issue of gatekeeping.
- Why authors are increasingly feeling “under attack” from multiple directions, including AI scrutiny and industry attitudes.
- The ongoing challenge of balancing writing time with business demands, stress, and productivity.
- Personal insights into author life, including burnout, routine disruption, and staying consistent in a demanding creative career.
Links & Resources Mentioned
- ProWritingAid (Sponsor – code IWC15 for 15% off annual subscriptions): https://prowritingaid.com