How to Multiply Your Pipeline with AI, with Lucas Petty
Sell With Authority
Is your team producing solid content… nurturing leads… showing up consistently in all the right ways — but your sales pipeline still feels like a big pile of question marks? If selling feels harder than it should, the problem might not be your effort — it could be your leverage. You don’t need another tool. Or another platform. Or another shiny object promising quick wins. What you need is a multiplier. Something that helps you multiply the reach of your smarts without burning out your team, attracts higher-quality leads without blowing your budget — and packages your...
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How to Spark Unstoppable Momentum, with Don Yaeger
Sell With Authority
Before I introduce you to our very special guest expert today, I want to ask you a question. I encourage you to give it some real, thoughtful consideration. What if the real reason your agency’s sales pipeline feels stalled has nothing to do with lead flow, your niche, or your team? What if you’re not actually missing content? You’re not missing knocks on the door. You’re not missing invitations to the right room at the right time — or any of the other usual suspects we tend to blame. What if you’re really missing momentum? When momentum is on your side, effort feels...
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Map Right-Fit Prospects by Name, with Hannah Roth
Sell With Authority
Before we dive into today’s episode of Sell With Authority, I want to make sure you know about our July Intensive. Every March, July, and November we gather our Predictive ROI clients together for a 2-day event we call the Intensive. It’s a private, client-only event — but we always hold a few guest seats open. Our July Intensive is happening Wednesday and Thursday, July 30th and 31st, from 8:30 a.m. to 12 noon Central — and it’s 100% virtual over Zoom. The focus? Helping you fill your sales pipeline so you can sell more of what you do. Turning our attention to this episode — my...
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Messaging That Drives Real ROI, with Jason Swenk and Stephen Woessner
Sell With Authority
For this episode of Sell With Authority, we’re doing something a little different — and I’m excited to share it with you. In a recent conversation I had with Jason Swenk on his podcast Smart Agency Masterclass we got laser-focused on some things that are critical if you want to sell more of what you do — at a premium price — to right-fit clients. We dig into why being ridiculously specific about who you serve is the not-so-secret weapon behind a scalable agency. Also, we unpack the power of developing a true methodology — something that doesn’t just sound good on a pitch deck,...
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Win Clients Before the First Meeting, with George Swetlitz
Sell With Authority
For this episode of Sell With Authority we’re zeroing in on something every agency needs — trust at scale. Not vanity metrics. Not louder messaging in an already crowded feed. Real credibility — earned in public — where your right-fit clients are watching, judging, and deciding whether you’re the expert worth hiring. The noise isn’t going away. And if you’ve been putting in the work — creating content, showing up on the right channels, following all the authority-building advice — but your pipeline still feels sluggish or unpredictable, you might be stuck in what we call...
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How to Sharpen Your ICP, with Ana Laskey
Sell With Authority
Have you and your team started putting in the work to go narrow — made the commitment to niche down because that’s where the gold is? You’ve updated your positioning. Your message is feeling more dialed in than ever. And maybe you’ve even started saying “no” to wrong-fit clients. Awesome! But — your sales pipeline still feels a little unpredictable. Or, you’re doing all the right things but your content isn’t converting — and your ICP, or Ideal Client Profile, feels just out of reach. If that hits too close to home — this episode of Sell With Authority is going to be...
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Earning Back the Strategic Seat, with Mark Godfrey and Steve Evans
Sell With Authority
Before I introduce our guest experts for today’s episode, I want to zero in on a problem that’s been coming up more and more in conversations with agency leaders. It’s a pain that sounds like this: “We used to have a strategic seat at our client’s table. They trusted our advice. They valued our expertise. Pricing wasn’t an issue. We felt like a true partner. But somewhere along the way, that shifted — and now we’re stuck reacting instead of leading.” If that feels a little too familiar, you’re not alone. But — there’s good news. That strategic seat can be earned back....
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How to Master the Prospect Experience, with Mark Duval
Sell With Authority
I’m excited to welcome our guest expert to this episode of Sell With Authority, . If this is your first introduction to Mark — he founded back in 2007 and brings over 25 years of client-direct biz dev experience to the table. Mark and his team specialize in helping agencies design and implement smart, strategic growth initiatives — from new client acquisition to organic growth and diversification. When Mark and I first connected, we started talking shop. Biz dev challenges, what’s working, what’s broken, and what agency leaders are wrestling with right now. In that...
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Double Down on Leading With Authority in Uncertain Times, with Sara Hanlon
Sell With Authority
Before we hit record on today’s episode of Sell With Authority, my team and I went deep. We poured over research, we sifted through data, and we asked ourselves a simple question: What do agency leaders need most right now? Agency leaders who’ve done the hard work to niche down, to plant your flag, to be known for something — but your content still isn’t converting the way it should — we built this episode for you. Across the agency landscape, a lot of smart, capable leaders are quietly pulling back. Frozen. Waiting for clarity. Wanting to be bold — but afraid to make the wrong...
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How to Build Sales Confidence, with Erik Jensen and Hannah Roth
Sell With Authority
Welcome to the Sell With Authority podcast. I’m , co-owner and Chief Strategy Officer here at Predictive ROI. If you’ve been a longtime listener, you might be wondering, where’s Stephen’s voice? Don’t worry, there hasn’t been a coup. This isn’t a mutiny. Stephen’s daughter is graduating, and we lovingly kicked him off the mic for the next few weeks so he can fully enjoy that special time with his family. We miss him — but we’ve got you covered. We built this podcast specifically for you — the agency owner looking to sell more of what you do, in a way that builds a...
info_outlineI am thrilled to introduce my guest expert for this episode of Sell With Authority, Taylor McMaster. She is the Founder and CEO of DOT & Company, where they specialize in helping agencies take exceptional care of their clients so agency owners can stay focused on what truly moves the needle — like growing the shop.
Taylor is an expert in account management. She knows all the big and small details that make an excellent account manager…excellent.
Today we focus on a thin slice of account management — and it’s the slice that takes place immediately after your client says yes to what you put forward during your biz dev process.
You already know that onboarding isn’t just about executing strategies and tactics — it’s your client’s first proof point that they made the right decision in hiring your agency.
Did they pick the right team?
Did they invest in the right expertise?
It’s on you to reaffirm that they made the best choice.
But here’s the challenge—how do we do that with excellence?
That’s exactly why I invited Taylor onto the podcast. We peel back the layers of DOT & Company’s client onboarding system so you can implement these strategies inside your agency.
If you take what Taylor shares and put it into action — you’ll raise the bar of excellence in your onboarding process.
That will make selling more of what you do feel like a lighter lift.
What you will learn in this episode:
- How Taylor pivoted from owning a marketing agency to creating an account management agency — and why it skyrocketed
- Why prioritizing proactive communication post-sale is key to building confidence and trust with right-fit clients
- Balancing automation with a personal touch in the onboarding process
- How to delegate task-oriented client information gathering without overwhelming them
- Setting the gold standard for account management — and why it’s crucial to articulate these standards clearly
Resources:
- Website: www.dotandcompany.co
- Facebook: https://www.facebook.com/dotandcompany
- LinkedIn: https://www.linkedin.com/in/taylormcmaster/
- Instagram: https://www.instagram.com/dot_and_company/
- YouTube: https://www.youtube.com/channel/UC9_2hri1R1uaNTGeZr0Oyxg/