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A Data-Driven Approach to Smarter Biz Dev, with Erik Jensen

Sell With Authority

Release Date: 04/16/2025

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More Episodes

Now — more than ever — it’s time to double down on nurturing your leads with excellence, so you can sell more of what you do.

Back in Episode 131 of the podcast my business partner and Predictive’s Chief Strategy Officer, Erik Jensen, dropped some serious wisdom about how uncertainty kills sales.

He laid out how showing up consistently — for your audience, for your right-fit prospects, for your clients — with helpful, relevant content that leans into their biggest business issues — that’s how you remove friction from your sales process.

And when you do that — something pretty amazing happens.

You create hope.

You create certainty.

But maybe you’re thinking — well, that’s great in theory — and we think we know the challenges our prospects are facing — but we’re not 100% sure which ones they actually care about most.

That’s exactly what we dive into today with Erik — to help us go deeper.

Erik walks us through a quick refresher on what we call the Transformation Triangle — it’s one of the best tools we use when helping agencies and B2B businesses get clear on the real value they deliver and the real problems their prospects want solved.

But that’s not all.

We introduce you to a new strategy we call the 7:1 Cadence — a process Erik and Hannah built for collecting the right data, analyzing what’s working, and making smart adjustments to your content and distribution strategy.

The result?

Your prospects gain more certainty. You reduce friction. Your biz dev strategy wins more often.

If you apply the insights and action steps Erik shares, you and your team will remove uncertainty, collect better insights, and create content that actually lands with your right-fit prospects.

What you will learn in this episode:

  • How the Transformational Triangle can sharpen your agency’s focus
  • Why specificity creates certainty in your sales process and enhances client trust
  • Understanding your clients’ business issues versus tactical ones
  • Why the 7:1 Cadence is a game-changer for nurturing leads — and what it can reveal about your audience
  • How to refine your strategy using meaningful data and insights for faster, more lucrative decision-making

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