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Fix What’s Broken to Close More, with Tim Kilroy

Sell With Authority

Release Date: 04/23/2025

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I’m excited to welcome our guest expert to the podcast today, Tim Kilroy.

If this is your first time being introduced to Tim — he’s the Founder of Build Your Agency Better, where he helps agencies fix what’s broken and grow the right way. He’s been in the trenches, he’s led from the front — and he knows his stuff when it comes to agency growth.

I invited Tim to join me today because I wanted to dig into his perspectives around agency biz dev — specifically, I recently read one of Tim’s LinkedIn posts and thought, “Yep — this is right on the money.”

The headline of that post? “5 things to fix that will boost your close rate.”

And that’s exactly what we unpack in this episode. Tim and I break down each of the five — piece by piece — so you can take his insights and apply them directly into your sales process.

I’d like you to keep two questions in mind as we go through Tim’s 5 fixes:

First — are you actually doing all five?

If not — you’ve now got a clear set of action steps to put into practice.

Second — if you are doing them — could you be doing them with deeper excellence, more consistency, and greater impact?

If you take the insights and wisdom Tim shares in this episode and actually apply them — you’ll remove friction from your sales process, you’ll create more momentum with prospects — and you’ll make your agency an easier “yes.”

What you will learn in this episode: 

  • Why knowing what problem you’re solving, and for who, makes biz dev so much easier
  • Why premature pitching shuts down momentum — and how to keep your sales conversations on track
  • The “return on understanding” metric that could transform your discovery process
  • How to use your right-fit prospect’s language, pain points, and context to position your agency as an easy yes
  • Why clarity around next-steps is essential
  • The truth about many agency case studies
  • Simple but overlooked shifts that can turn your biz dev into a repeatable, reliable system — no matter what the market is doing

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