How Plans Can Evolve from Segmentation to Personalization in Population Health
Release Date: 02/25/2025
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info_outlineHealth plan leaders from Cambia Health Solutions, Highmark Health and League share strategies for driving consumer engagement, improving health outcomes, and optimizing payer-provider relationships. Learn how health plans can shift from broad segmentation strategies to truly personalized, member-centric healthcare by harnessing data, AI, and digital transformation.
Learn how health plans are using AI-driven insights to deliver tailored interventions.
đ Discover how personalization can enhance member satisfaction and retention.
đ Hear real-world examples of digital transformation in action.
Panelists:
Karen Hanlon, EVP & COO, Highmark Health
Laurent Rotival (EVP & CIO, Cambia Health Solutions)
Michael Serbinis, Founder & CEO, League
Bios: https://www.brightspotsinhealthcare.com/podcast-episodes/
This episode is sponsored by League:
Founded in 2014, League is the leading healthcare consumer experience platform, reaching more than 20 million people worldwide and delivering the highest level of personalization in the industry. Payers, providers, and consumer health partners build on Leagueâs platform to deliver high-engagement healthcare solutions that improve health outcomes. To date, League has raised $235 million in venture capital funding, powering the digital experiences for some of healthcareâs most trusted brands, including Highmark Health, Manulife, Medibank, and Shoppers Drug Mart.
Bright Spots in Healthcare is produced by Bright Spots Ventures
Bright Spots Ventures brings healthcare leaders together to share working solutions or "bright spots" to common challenges. We build valuable and meaningful relationships through our Bright Spots in Healthcare podcast, webinar series, leadership councils, customized peer events, and sales and go-to-market consulting. We believe that finding a bright spot and cloning it is the most effective strategy to improve healthcare in our lifetime.
Visit our website at www.brightspotsinhealthcare.com