Becoming Legendary by Being Different with Christopher Lochhead
Release Date: 10/15/2019
Finding Your Path Through Change and Transition
The Play Big Movement
Sandy is not your typical CPA and has first-hand experience as a small business owner, and in this episode, she shares with Sharon the evolution of her business model to provide and scale wealth and financial strategies for entrepreneurs and investors. In addition to starting her own firm, she operated a photography business for eight years and is well versed in the ups and downs that come with owning a small business. She has created a firm that is uniquely structured to provide the holistic tax strategy, business coaching, and accounting services they need to be successful. Learn more about...
info_outline
Modern Financial Strategies with R. Kenner French
The Play Big Movement
Sharon is joined by technology and tax specialist, Kenner French to share strategies for businesses owners and tax payers to improve their financial outcomes through innovate opportunities and recent changes to tax law. He speaks with Sharon about the timing of your tax planning, R&D tax credits, quantum computing and what everyone using technology and AI needs to know. Learn more about Kenner French at
info_outline
Architecting High Impact Experiences with Brody Lee
The Play Big Movement
Brody is an entrepreneur, strategist, and architect of high-impact sales events, and he speaks with Sharon about how to maximize one-to-many sales opportunities and productively get to a decision in the sales process. With a track record of helping businesses generate millions through live and virtual events, he has built a consulting empire that turns events into revenue machines with his company, EventsConsulting.co.
info_outline
Creating Confidence from Trauma with Alexa DePaolo
The Play Big Movement
Alexa is a powerhouse female founder, national top producer, and dynamic keynote speaker with a proven track record in building momentum—whether in sales, business development, or personal growth. She shares with Sharon her passion for empowering entrepreneurs and sales professionals to elevate their mindset, master the art of relationship-building, and implement strategies that drive authentic, lasting success. To learn more about Alexa and her upcoming events, visit
info_outline
The Formula for Creating Freedom with Walter Clarke
The Play Big Movement
Walter Clarke has dedicated his life’s work to helping families achieve financial literacy, generational stability, and true independence. Drawing from a career that spans over 25 years in investment management, education, and personal growth, Walter offers a unique and deeply human approach to financial education—one that blends technical knowledge with lived experience, compassion, and timeless wisdom. Walter and Sharon discuss the formula for creating freedom and teaching children this formula as well through his book, 401k Kid. Learn more about Walter and 401K Kid at
info_outline
Currency Lifecycles with Lynette Zang
The Play Big Movement
Lynette Zang is an economist that has been involved in the markets at some level since 1964, as a student, banker, stockbroker and precious metals and currency analyst. She has been studying currency lifecycles since 1987 and discovered similar social, economic, and financial patterns that occur throughout the stages of a currency’s lifetime. Lynette discusses with Sharon how recognizing these patterns enables people to see what’s coming and make well-informed choices that put their best interest first. Learn more about Lynette and Zan Enterprises at
info_outline
Creating Deal Flow for Your Business with Charles Byrd
The Play Big Movement
A joint venture expert and super-connector, Charles Byrd shares with Sharon the formula for establishing relationships that deliver endless leads as well as recurring revenue. Charles has a deep background in joint ventures, lead flow and systems, and supports entrepreneurs to create greater financial flexibility and personal freedom through his proven systems. Learn more about Charles and his PureJV system at
info_outline
Investing in Uncertain Times
The Play Big Movement
Sharon Lechter is interviewed by guest host Angela Totman about the current market volatility and how you can make smart investment decisions regardless of economic climate. She addresses the mental barriers that hold us back and how we can replace doubt with confidence and tools to invest with clarity and purpose, even when the world feels unpredictable.
info_outline
Transforming & Creating a Market with Mike Speciale
The Play Big Movement
Mike Speciale isn't your typical real estate guru and he shares with Sharon his self-made success story - becoming a seasoned expert who's been in the trenches and knows what it takes to thrive in the competitive world of real estate. Mike's story is an incredible example of successfully transforming and then creating a new market. With over 25 years of experience under his belt, Mike has seen it all. He didn't learn from textbooks or classrooms; instead, he earned his stripes in the 'school of hard knocks,' making mistakes, learning tough lessons, and ultimately emerging stronger and...
info_outline
Rise Up for You with Nada Nasserdeen
The Play Big Movement
Nada Lena Nasserdeen is an internationally acclaimed thought leader, visionary, and advocate for empowerment through soft skills speaks with Sharon about pushing potential and evoking movement in your personal and professional life. Over the past five years, Nada and her team have inspired and transformed the lives of over 100,000 individuals worldwide, equipping leaders and teams with the tools to excel and thrive in dynamic environments. For more information about Rise Up for You visit
info_outlineChristopher Lochhead became an entrepreneur when he was young, not out as a way up, but as a way out of the environment he grew up in. Fast forward many years and he is a three time Silicon Valley CMO, until his most recent company was acquired by HP for 5 billion dollars. In his new book Niche Down: How To Become Legendary By Being Different, he explains that creating legendary success is not so much about out competing others in your market category, but creating new categories altogether, and standing apart by being unique. I’m exited to share this fascinating conversation I had with Christopher.
“Most people in business make a massive assumption about what they’re doing: that they are competing for demand in an existing market category with a strategy called, ‘our stuff is better than their stuff.’ And as a result of that, most small businesses and most new businesses fail.”
What You Will Discover
- How to set yourself and your business apart
- Confidence to showcase how your work is unique
- Strategies that brought legendary innovators to the top of their fields
Resources
- Buy a copy of Christopher's new book Niche Down: How To Become Legendary By Being Different