Becoming Legendary by Being Different with Christopher Lochhead
Release Date: 10/15/2019
The Play Big Movement
For over 25 years, Greg has inspired millions of people to take personal responsibility to step into the potential of their greatness and, as such, his life of contribution has been recognized by government leaders, a foreign Princess, as well as luminaries in education, business, and industry. Greg shares the steps to building high value relationships and staying tuned into growth during dark times. Learn more about Greg at
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Sharon is joined by her business partner and accountability coach, Angela Totman, for a conversation about shifting from playing big to creating legacy.
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Bill McKenna is an entrepreneur, author and the co-creator of Cognomovement®. He discusses with Sharon how to create alignment and space physically, mentally, and emotionally for success and abundance. Cognomovement was born in 2016 out of Bill’s search for a more efficient, lasting way to help his clients create real change, following a mid-life awakening that shifted his life toward service. Download Bill's complimentary resource to start rewiring your brain and your reality, visit .
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Anthony Simonie is the Co-Founder of Found Money Partnerships, and he joins Sharon Lechter to discuss the Authenticity Apocalypse and how to overcome trust gaps in today's business environment. Anthony also shares strategies for helping entrepreneurs unlock hidden revenue and how to utilize revenue optimization strategies already sitting inside their business. Visit for a complimentary guide to turn your LinkedIn profile into a lead generation machine.
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Jason shares his unconventional story with Sharon, starting as a pastor and schoolteacher before founding & exiting over a dozen companies. Through his experiences, he discusses the key to success: building businesses that work without the founder’s constant involvement. Today, Jason helps entrepreneurs build businesses around their lives, not the other way around. Clients following his methods have reduced work hours by 30%, increased productivity by 80%, and boosted business value by 30%. Learn more about Jason and his services at
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David Richter is an active real estate investor who has been essential in closing over 850 deals over the last 10 years. David has helped real estate companies completely turn around from going out of business to building cash reserves by using the Profit First cash flow system. He has been featured on Biggerpockets, Real Estate Disruptors with Steve Trang, and many other podcasts, shows, and stages. David speaks with Sharon how to create systems for profit and buld the foundation to scale your real estate business. Learn more about engaging Simple CFO Solutions at .
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Crystal Noell is a multi-business owner and the founder of My CFO, a financial firm known for transforming the way CEOs lead, budget, and scale. She and Sharon discuss her story of personal resilience, and the financial methods she uses at My CFO for greater cash management and profit planning. To learn more about Crystal, visit
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At the age of 16, Nathan was ranked in the top ten nationally as a professional cyclist until one day he was struck by a vehicle going 6MPH. After being pronounced dead at the scene, he was taken to a hospital and remained in a coma for 2weeks. Nathan joins Sharon to discuss his journey to recover, reinvention and how he turned his tragedy into inspiration and created a multimillion dollar real estate portfolio along the way. They also discuss their new book they are co-authoring, Old Wealth, New Wealth, True Wealth. To learn more about Nathan and access his...
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Christin Daniels and Amber Halvorson are the co-founders of INSPIRED Vibe, an agency reimagining what it means to partner with mission-driven founders and growth-focused executives. Their agency is more than a marketing shop—it’s a true business development engine obsessed with helping clients think big, scale faster, and create lasting impact. Christin and Amber share with Sharon how the Inspired Way amplifies their client's impact to achieve breakthrough results. Learn more about Inspired Vibe at
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Sandy is not your typical CPA and has first-hand experience as a small business owner, and in this episode, she shares with Sharon the evolution of her business model to provide and scale wealth and financial strategies for entrepreneurs and investors. In addition to starting her own firm, she operated a photography business for eight years and is well versed in the ups and downs that come with owning a small business. She has created a firm that is uniquely structured to provide the holistic tax strategy, business coaching, and accounting services they need to be successful. Learn more about...
info_outlineChristopher Lochhead became an entrepreneur when he was young, not out as a way up, but as a way out of the environment he grew up in. Fast forward many years and he is a three time Silicon Valley CMO, until his most recent company was acquired by HP for 5 billion dollars. In his new book Niche Down: How To Become Legendary By Being Different, he explains that creating legendary success is not so much about out competing others in your market category, but creating new categories altogether, and standing apart by being unique. I’m exited to share this fascinating conversation I had with Christopher.
“Most people in business make a massive assumption about what they’re doing: that they are competing for demand in an existing market category with a strategy called, ‘our stuff is better than their stuff.’ And as a result of that, most small businesses and most new businesses fail.”
What You Will Discover
- How to set yourself and your business apart
- Confidence to showcase how your work is unique
- Strategies that brought legendary innovators to the top of their fields
Resources
- Buy a copy of Christopher's new book Niche Down: How To Become Legendary By Being Different