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Retail Isn’t Dead—It’s Just Evolving (And Here’s Why)

The Liquid Lunch Project

Release Date: 02/24/2025

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More Episodes

Amazon killed retail, right? Wrong. The survivors are thriving—and the deals are on the clearance rack. Want to know how to cash in?

 

Retail is far from dead—it’s just been reshaped by Amazon, COVID-19, and shifting consumer behaviors. In this episode, we sit down with Andy Weiner, President of Rockstep Capital, to break down the reality of retail in America today. From how shopping centers are thriving in secondary markets to why some malls are prime investment opportunities, Andy shares his no-nonsense take on the state of retail, real estate investing, and how local communities can reclaim abandoned malls and turn them into economic powerhouses.

 

If you’re an investor, entrepreneur, or just someone curious about what’s next for retail, this one’s for you.

Who is Andy?

Andy Weiner is the President of Rockstep Capital, a real estate investment company specializing in shopping centers in secondary and tertiary markets. With deep retail experience and a sharp eye for viable investment opportunities, Andy’s mission is to revitalize communities and breathe new life into once-forgotten retail spaces.

 

Episode Highlights:

 

  • Why retail is far from dead and which brands are dominating

  • The real reason some shopping centers are booming while others fail

  • How investors are making big money off ‘dead malls’

  • The key to revitalizing local economies through smart retail investments

  • The Rockstep method—and how community involvement leads to success

 

Favorite Quote:

“There's 50 billion dollars of insolvent debt underlying these malls, and you can buy them at cents on the dollar. They’re on the clearance rack.”

 

Connect with Andy Weiner & Rockstep Capital:

🌎 Website: https://www.rockstep.com

📧 Email: [email protected]

📞 Phone: 832-816-4666

🔗 Linkedin: https://www.linkedin.com/company/rockstep-capital

📖Facebook: https://www.facebook.com/RockStepCapital/

 

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