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How to Sell Your Business for Millions (Without Paying Millions in Taxes)

Release Date: 03/26/2025

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The Liquid Lunch Project

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The Liquid Lunch Project

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CPA vs CFO: Are You Trusting the Wrong Financial Expert?

The Liquid Lunch Project

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The Liquid Lunch Project

Ever wonder how a restaurant brand with over 120 locations keeps every burger, every plate, every pour consistently badass? Meet the man who makes it happen. In this episode of The Liquid Lunch Project, Matthew R. Meehan and Luigi Rosabianca sit down with Chef Alex Sadowsky, the culinary engine behind Twin Peaks. From preserving brand soul across hundreds of locations to balancing artistry and business, Chef Alex gets real about what it takes to succeed in the restaurant game. The guys dive into food trends, pandemic pivots, whiskey preferences, and what keeps Twin Peaks from turning into just...

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The Liquid Lunch Project

Feel like your business has you in a chokehold? Buried under relentless tasks and daily mayhem? Strategic planning isn’t just for corporate titans—it’s the hidden edge small business owners need to break free and take charge. In this episode of The Liquid Lunch Project, we’re joined by Dr. Commander Mary Kelly—U.S. Naval Academy grad, retired Navy commander, and author of 15 books—to reveal how you can stop firefighting and start leading with purpose. Mary shares battle-tested strategies to take back control, boost profitability, and build a business that works for...

Crowdsourcing Genius: How to Ditch Bad Ideas and Win Big

The Liquid Lunch Project

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How to Sell Your Business for Millions (Without Paying Millions in Taxes)

The Liquid Lunch Project

Starting a business without an exit strategy? That’s like boarding a plane without knowing the destination. If you think selling your business is something you figure out ‘later,’ think again. This episode will change how you plan for the future. On this episode of The Liquid Lunch Project, we sit down with Wayne Zell—JD, CPA, tax expert, investment advisor, and the guy you wish was handling your financial future. Wayne breaks down the art of exit planning, why business owners should start thinking about their exit from day one, and how structuring your company correctly now can mean...

Stop Being the Bottleneck: How to Fix Your Business Before It Breaks You

The Liquid Lunch Project

Every business owner hits a wall: too much to do, too little time, and a never-ending cycle of putting out fires. The real question is: are you optimizing, or just surviving? In this episode, we sit down with Joshua Hoecherl, CEO of Pinpoint Management, to talk about operational excellence and how business owners can streamline their processes for sustainable growth. Josh breaks down the common pitfalls of small businesses, why so many owners get stuck as the bottleneck in their own companies, and how to shift from micromanaging to empowering your team. If you’ve ever felt like...

200 Episodes, 200 Lessons: What Every Entrepreneur Needs to Hear

The Liquid Lunch Project

🍾 Pop the champagne, pour the tequila, and cut the damn cake; we’ve officially hit 200 episodes of The Liquid Lunch Project! For the past 200 episodes, we’ve been bringing small business owners and entrepreneurs real, no-BS conversations about what it actually takes to grow and scale. No fluff, no guru nonsense…just straight talk from the trenches. To mark this milestone, we brought back Blaine Oelkers, Chief Results Officer®, to tackle one of the biggest challenges business owners face: getting the hell out of their own way. If you’ve been grinding 24/7 but still feel stuck,...

How This Company Stopped Killing Its Employees (Literally)

The Liquid Lunch Project

What if the key to scaling your business isn't a new strategy but rewiring how your team thinks and operates? In this episode of The Liquid Lunch Project, Matt and Luigi sit down with Steven Falk, CEO of Switchback, a game-changing leadership and team-building organization. Steven shares his radical approach to developing resilient, high-performing teams by leveraging the science of metacognition and human behavior. From logging camps in British Columbia to corporate boardrooms, his method has transformed workplaces, reduced injuries, and built stronger, more effective teams. Get ready...

More Episodes

Starting a business without an exit strategy? That’s like boarding a plane without knowing the destination. If you think selling your business is something you figure out ‘later,’ think again. This episode will change how you plan for the future.

On this episode of The Liquid Lunch Project, we sit down with Wayne Zell—JD, CPA, tax expert, investment advisor, and the guy you wish was handling your financial future. Wayne breaks down the art of exit planning, why business owners should start thinking about their exit from day one, and how structuring your company correctly now can mean massive tax savings later.

Whether you’re a startup founder, small business owner, or looking to acquire businesses yourself, this episode is packed with actionable insights that will help you secure your financial future.

Episode Highlights:

Why you should plan your business exit from the very beginning.
How different business structures impact your ability to sell and minimize taxes.
The power of Qualified Small Business Stock (QSBS) and how it can save you millions in taxes.
Why a solid management team is key to transferable business value.
The role of earnouts, reps & warranties insurance, and negotiation tactics in exit deals.
How ESOPs can help with employee retention and tax efficiency—but why they aren’t for everyone.
The biggest mistakes business owners make when trying to sell their company.

Who is Wayne?

Wayne Zell is a seasoned attorney, CPA, and tax strategist specializing in business exit planning, estate planning, and tax law. With decades of experience, Wayne has helped countless entrepreneurs structure their businesses for growth, profitability, and—most importantly—a successful exit. He is also the author of Your Multi-Million Dollar Exit, a must-read for business owners thinking about the long game.

Why Listen?

If you’re building a business with no clear exit plan, you’re already behind. Tune in now and start planning your financial future. And if you want to go deeper, grab Wayne’s book Your Multi-Million Dollar Exit and check out his content at waynezell.com.

Favorite Quote:

"Your business is only worth what someone is actually willing to pay for it"

Connect with Wayne:

Website: https://www.waynezell.com

Youtube: https://www.youtube.com/@ZellLaw/playlists

Linkedin: https://www.linkedin.com/in/wayne-zell-5aa1147/

Facebook: https://www.facebook.com/blprt4wealth

Apple Podcast: https://podcasts.apple.com/us/podcast/blueprint-for-wealth/id1610009178

Instagram: https://www.instagram.com/zelllaw

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