Would your customers wear your jersey… or ditch you for a cheaper coupon?
Release Date: 06/03/2026
Can Blockchain Actually Help World Peace?
The Liquid Lunch Project
Can blockchain do more than make rich people argue on the internet? In this episode of The Liquid Lunch Project, Matt and Luigi sit down with Erai Beckmann, founder of Peace Through Trade, to talk about a much bigger use case for blockchain, AI, and cryptocurrency: global trade that creates trust, financial access, and maybe even less fighting between humans. Wild concept, apparently. Erai breaks down why trade has historically been one of the strongest tools for reducing conflict, how blockchain can open doors for people left out of traditional finance, and why Peace Through Trade is building...
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The Four Signs Your Business Is Stuck
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Your business can be busy and still be stuck. Revenue may be coming in. The team may be working hard. The founder may be carrying the whole thing on their back. But if margins are getting tighter, communication is breaking down, decisions are bottlenecked, and nobody really owns revenue… that business is not scaling. It’s surviving. In this episode of Built to Scale, Matt sits down with Autumn McFarland, a fractional COO who helps founder-led and growth-stage companies get unstuck, rebuild operational clarity, and create the foundation they need to grow without chaos running the show....
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Equipment Financing Without Getting Screwed
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Your financial advisor may be nice. That does not mean they are safe.
The Liquid Lunch Project
In this episode of The Liquid Lunch Project, Matt and Luigi sit down with securities lawyer David P. Meyer to talk about the ugly side of investing: broker misconduct, crypto scams, hidden fees, fake online “experts,” and the very real ways smart people lose serious money. David also shares how he built a national securities litigation practice after taking on Prudential Securities in his twenties and winning a jaw-dropping $262 million jury verdict. Not bad for a guy who says he was basically just trying to avoid reading tax code forever. 🍸 What you'll hear in this episode: ...
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Built to Scale: The 5 Financial Blind Spots That Stop Business Owners from Scaling
The Liquid Lunch Project
Revenue looks great on a scoreboard. But if your cash flow is a mess, your margins are thin, and your financials only get attention during tax season… that growth might be hiding a much bigger problem. In this episode of Built to Scale, Matt sits down with Larry Rice, CPA, CEPA, and founder of RVG & Company, to talk about the financial blind spots that quietly keep business owners stuck, stressed, and scrambling. They dig into why revenue is not the same as financial health, how fast growth can actually make bad decisions worse, and why your CPA should not be treated like an emergency...
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America was the ultimate startup
The Liquid Lunch Project
Big idea. No safety net. Shaky money. Brutal odds. A giant competitor. And founders who were not just risking cash…they were risking their necks. Literally In this special 250th anniversary episode of The Liquid Lunch Project, Matthew R. Meehan and Luigi Rosabianca look at America’s founding like a business launch. The Declaration of Independence becomes the mission statement. Washington becomes the operator under pressure. Franklin becomes the closer. And the whole thing becomes a crash course in risk, debt, ownership, cash flow, and building something that lasts. 🍸 What you'll...
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Your Health Plan Is Probably Screwing You
The Liquid Lunch Project
Your health plan might be robbing you blind. The fun part? You may be paying someone to let it happen. Healthcare benefits are one of the biggest expenses for small business owners, and most employers are stuck playing a game where the rules are hidden, the prices move, and somehow the bill always gets worse. In this episode of The Liquid Lunch Project, hosts Matthew R. Meehan and Luigi Rosabianca sit down with Donovan Ryckis, CEO of Ethos Benefits, to rip the lid off employer-sponsored healthcare. Donovan breaks down why insurance costs keep rising, how brokers can create conflicts of...
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Everybody wants private equity to buy them. Fewer founders are ready for what buyers actually find.
The Liquid Lunch Project
Selling your company can look like “the big win.” The check clears. The headlines sound nice. Maybe someone even posts a tasteful LinkedIn announcement with way too many gratitude emojis. Then comes the hard part: contracts, systems, data, cyber risk, SOPs, people, processes, and the tiny little question that can wreck a deal: Can this business actually run without you? In this episode of The Liquid Lunch Project Podcast, Matt sits down with Mark Sims, Managing Principal of Technology Solutions at ConsultMSG, to talk about what business owners need to fix before private equity shows up...
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Your business is not supposed to survive on fumes and vibes.
The Liquid Lunch Project
In this episode of The Liquid Lunch Project, Matthew R. Meehan and Luigi Rosabianca sit down with Ron Saharyan, co-founder and managing partner of Profit First Professionals, to talk about the money problem most business owners pretend is “normal.” Ron breaks down why profit is not greed, why cash flow needs a real system, and why your customers, team, family, and mission all need your business to make money. Not someday. Now. Oh, and by the way. Ron is giving away 10 FREE copies of his book. Keep scrolling to learn how you can get one. 🍸 What you'll hear in this episode: ...
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Would your customers wear your jersey… or ditch you for a cheaper coupon?
The Liquid Lunch Project
In this World Cup-themed episode of The Liquid Lunch Project, Matt and Luigi break down what every business owner can learn from sports fans: people don’t stay loyal because you asked nicely. They stay because they feel something. Customers buy. Fans come back, talk about you, forgive the occasional screw-up, and send people your way without needing a bribe. That kind of loyalty does not happen by accident. It comes from trust, clear service, strong brand identity, and a customer experience people actually remember. No guest this week. Just Matt, Luigi, World Cup fever, and a very serious...
info_outlineIn this World Cup-themed episode of The Liquid Lunch Project, Matt and Luigi break down what every business owner can learn from sports fans: people don’t stay loyal because you asked nicely. They stay because they feel something.
Customers buy. Fans come back, talk about you, forgive the occasional screw-up, and send people your way without needing a bribe. That kind of loyalty does not happen by accident. It comes from trust, clear service, strong brand identity, and a customer experience people actually remember.
No guest this week. Just Matt, Luigi, World Cup fever, and a very serious question for your business: Would anyone root for you if they didn’t have to?
🍸 What you'll hear in this episode:
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Why customers chase price, but fans chase connection
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The real difference between a sale and a loyal customer
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How World Cup fandom applies to small business growth
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Why clear pricing and clear next steps build trust fast
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How brands like Liquid Death, Uber, Costco, Dropbox, and Starbucks create repeat buyers
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Why swag, referrals, and rituals can make your brand stick
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The “Jersey Test” every business owner should run
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Yellow cards and red cards for customer loyalty mistakes
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Why making people feel played is worse than making a mistake
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How to build something people actually want to root for
🎧 Listen if you’re wondering…
Why people keep buying from certain brands even when they cost more.
Why your “satisfied customers” are not sending referrals.
Why discounts are not a loyalty plan.
Why your business might be forgettable, even if your product is good.
Listen now, then run the Jersey Test on your business:
Do customers remember you, refer you, trust you, and come back without being chased?
If the answer stings a little, good. That means this episode is doing its job.
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🎧 Listen or watch The Liquid Lunch Project
Available on all major podcast and video platforms:
• Official site: https://theliquidlunchproject.com
• Apple Podcasts: https://podcasts.apple.com/us/podcast/the-liquid-lunch-project/
• Spotify: https://open.spotify.com/show/12HPEDMmsbfsp8tHt5LiZJ
• Audible: https://shorturl.at/6j4vz
• YouTube (full episodes + clips): https://www.youtube.com/@Credit_Banc
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A fast, smart rundown of what actually matters in finance, tech, small business, and the economy…without the noise.
Subscribe here: 👉 https://theweeklyfromshieldadvisory.substack.com/
💼 Need funding or working capital?
If today’s conversation raised questions about capital, cash flow, or financing options, you can schedule a conversation with our sponsor, Credit Banc.
Credit Banc helps business owners make sense of their options and move forward with a clear plan, without pressure or guesswork.
👉 Book a free 15-minute call here: https://shorturl.at/LwxsA
📲 Connect with the hosts
Follow along for behind-the-scenes clips, commentary, and things that don’t make it into the episode.
• Matt Meehan: https://www.instagram.com/matthew.r.meehan
• Luigi Rosabianca: https://www.instagram.com/luigi_rosabianca
• The Liquid Lunch Project: https://www.instagram.com/theliquidlunchproject/
💬 One last thing
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Send them the episode. That’s how this show grows.