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How to Turn Your Leads Into Customers [Episode #5]

Small Marketing Teams

Release Date: 01/17/2017

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Small Marketing Teams

Inbound leads are amazing. You create helpful, insightful, educational, and original content for your market, and people find you. Unfortunately, most salespeople don’t know what to do with them. In fact, converting leads at the top and middle of the funnel is problematic for most organizations. In the following podcast episode, we’ll explore how your lead management process can serve two very important purposes.

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There are 4.5 million new blog posts published every day. What does that mean for a company that is publishing content to get found?

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The sales efficiency experiment outlined in this podcast shows how using HubSpot’s sales tools correctly can help sales reps redirect 30 hours a month back to selling and building relationships.

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Is your sales team is struggling to get leads on the phone?

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For most performers, a concert is a one-time event. They move from city to city scooping up revenue from each performance’s ticket and merchandise sales.

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Do you feel like you have tried everything to increase sales, but you are only seeing slight growth?

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Are you ready to jump head first into the HubSpot CRM or another new CRM?

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This tradition inbound marketing model works great if you are the type of business that has a big enough target market.

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In business, we are trained to constantly learn. We are told that we are at a disadvantage if we are not always seeking ideas, advice, and tips.

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More Episodes

Once you are getting found by prospective customers and converting website visitors into leads, what should you do next to turn those leads into paying customers?

This is one of the top hurdles for small and mid-sized companies and a wall I hit head-on early in my career running small marketing teams.

Through a lot of testing and training of my sales team, I figured out a repeatable process for growing sales from these inbound ideas. I'll share that mindset and process with you during this episode of the Small Marketing Teams podcast.

You'll also learn ways to say "thank, but no thanks" to people in your office who want to help you create content and copy, but end up creating more work for your marketing team.