How to Create Killer Product Videos Without a Professional Video Crew [Episode #7]
Release Date: 02/01/2017
Small Marketing Teams
Inbound leads are amazing. You create helpful, insightful, educational, and original content for your market, and people find you. Unfortunately, most salespeople don’t know what to do with them. In fact, converting leads at the top and middle of the funnel is problematic for most organizations. In the following podcast episode, we’ll explore how your lead management process can serve two very important purposes.
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info_outlineWhen it comes to getting found and generating more leads, marketing videos have gone from a nice-to-have to a must-have.
However, the thought of consistently planning and producing educational or middle of the funnel product videos can be intimidating, especially when you are a small marketing team.
In this episode of the Small Marketing Teams podcast, I'll show you an easy-to-follow process for creating 20-30 product and feature videos in a matter of days - without spending a dime.
I kick off the session discussing a little-discussed product management process that marketers can use to build a stronger connection with their target audience.
In this episode, I'll also go into detail about where small marketing teams should start when planning their middle of the funnel offers.