How to Accelerate Lead Generation When Using Content Marketing [Episode #9]
Release Date: 03/15/2017
Small Marketing Teams
Inbound leads are amazing. You create helpful, insightful, educational, and original content for your market, and people find you. Unfortunately, most salespeople don’t know what to do with them. In fact, converting leads at the top and middle of the funnel is problematic for most organizations. In the following podcast episode, we’ll explore how your lead management process can serve two very important purposes.
info_outlineSmall Marketing Teams
There are 4.5 million new blog posts published every day. What does that mean for a company that is publishing content to get found?
info_outlineSmall Marketing Teams
The sales efficiency experiment outlined in this podcast shows how using HubSpot’s sales tools correctly can help sales reps redirect 30 hours a month back to selling and building relationships.
info_outlineSmall Marketing Teams
Is your sales team is struggling to get leads on the phone?
info_outlineSmall Marketing Teams
For most performers, a concert is a one-time event. They move from city to city scooping up revenue from each performance’s ticket and merchandise sales.
info_outlineSmall Marketing Teams
Do you feel like you have tried everything to increase sales, but you are only seeing slight growth?
info_outlineSmall Marketing Teams
Did you feel that? That is the traditional SEO ground shifting beneath your feet.
info_outlineSmall Marketing Teams
Are you ready to jump head first into the HubSpot CRM or another new CRM?
info_outlineSmall Marketing Teams
This tradition inbound marketing model works great if you are the type of business that has a big enough target market.
info_outlineSmall Marketing Teams
In business, we are trained to constantly learn. We are told that we are at a disadvantage if we are not always seeking ideas, advice, and tips.
info_outlineMany executives and business owners are surprised that content marketing is a long game. You are consistently helping and educating your market in order to get found by buyers and turn those website visitors into leads.
After hearing about success stories all over the internet and at marketing conferences, many people see content marketing as the solution to their lead generation problems.
Unfortunately, there is no silver bullet when it comes to inbound marketing. While generating a significant flow of leads takes time, there are things that you can do to generate leads at a faster clip.
In this episode of the Small Marketing Teams podcast, I'll show you the three approaches that I use to get results faster from my marketing plan.
I kick off the session discussing an important really that many small marketing teams face in this era of shiny objects and marketing peer pressure.
In this episode, I'll also tackle whether you should stop blogging since everyone and their brother is pumping out blog content.
Sign up for special tips for small marketing teams and alerts when new podcast episodes are published at SmallMarketingTeams.com.