How to Write a Book to Generate Leads and Boost Your Brand [Episode #10]
Release Date: 06/06/2017
Small Marketing Teams
Inbound leads are amazing. You create helpful, insightful, educational, and original content for your market, and people find you. Unfortunately, most salespeople don’t know what to do with them. In fact, converting leads at the top and middle of the funnel is problematic for most organizations. In the following podcast episode, we’ll explore how your lead management process can serve two very important purposes.
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There are 4.5 million new blog posts published every day. What does that mean for a company that is publishing content to get found?
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The sales efficiency experiment outlined in this podcast shows how using HubSpot’s sales tools correctly can help sales reps redirect 30 hours a month back to selling and building relationships.
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Is your sales team is struggling to get leads on the phone?
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For most performers, a concert is a one-time event. They move from city to city scooping up revenue from each performance’s ticket and merchandise sales.
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Do you feel like you have tried everything to increase sales, but you are only seeing slight growth?
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Did you feel that? That is the traditional SEO ground shifting beneath your feet.
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Are you ready to jump head first into the HubSpot CRM or another new CRM?
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This tradition inbound marketing model works great if you are the type of business that has a big enough target market.
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In business, we are trained to constantly learn. We are told that we are at a disadvantage if we are not always seeking ideas, advice, and tips.
info_outlineGod bless the internet! It has changed so many of the ways we get things done.
You can have a masseuse ordered to your house. You have insight into your prospective customers' interests before you pick up the phone for the first time. You can change your dinner reservation at the last minute without facing the wrath of an angry maitre d'.
You can even write an authoritative business book that raises your brand's profile without having to dedicate early mornings, late nights, and weekends for the next 12 months to the process.
In this episode of the Small Marketing Teams podcast, I have a conversation with Nick Raithel, creator of The 7 Hour Book. He highlights how a book differentiates you from others in your market and how modern options for producing a book have changed the game for smart companies.
I kick off the session with a pitch to spend more time away from your computer to think clearly about how to grow your business.
In this episode, I'll also share how I increased webinar registrations without reinventing the wheel each month.
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