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The Big Lead Nurturing Mistake Marketers Make (and How to Avoid It) [Episode #11]

Small Marketing Teams

Release Date: 07/25/2017

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Small Marketing Teams

Inbound leads are amazing. You create helpful, insightful, educational, and original content for your market, and people find you. Unfortunately, most salespeople don’t know what to do with them. In fact, converting leads at the top and middle of the funnel is problematic for most organizations. In the following podcast episode, we’ll explore how your lead management process can serve two very important purposes.

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There are 4.5 million new blog posts published every day. What does that mean for a company that is publishing content to get found?

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Small Marketing Teams

The sales efficiency experiment outlined in this podcast shows how using HubSpot’s sales tools correctly can help sales reps redirect 30 hours a month back to selling and building relationships.

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Small Marketing Teams

Is your sales team is struggling to get leads on the phone?

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For most performers, a concert is a one-time event. They move from city to city scooping up revenue from each performance’s ticket and merchandise sales.

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Do you feel like you have tried everything to increase sales, but you are only seeing slight growth?

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Did you feel that? That is the traditional SEO ground shifting beneath your feet.

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Small Marketing Teams

Are you ready to jump head first into the HubSpot CRM or another new CRM?

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Small Marketing Teams

This tradition inbound marketing model works great if you are the type of business that has a big enough target market.

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More Episodes

Do you get bogged down by countless emails from companies trying to sell you something after you downloaded their ebook? Do you wonder if the communication you send prospective customers are making an impact or is it just noise?

Don’t be that company…

In this episode, we discuss lead nurturing and what to do to seal the deal. You do not want to be that company that annoys its potential client with generic emails that do not mean anything to them and get lost in the sauce.

Instead, be that company that can connect with the reader and get them to want to know more.

During our episode, I will explain the best way to build a relationship and rapport with your prospective customers. I explain ways to get the reader intrigued and converting on anything you put in front of them.

You don’t want miss this episode because I will take on the biggest mistakes marketers make and reveal my secrets behind better, more productive lead nurturing.