The Trick to Getting Salespeople to Close More Inbound Leads [Episode #13]
Release Date: 10/13/2017
Small Marketing Teams
Inbound leads are amazing. You create helpful, insightful, educational, and original content for your market, and people find you. Unfortunately, most salespeople don’t know what to do with them. In fact, converting leads at the top and middle of the funnel is problematic for most organizations. In the following podcast episode, we’ll explore how your lead management process can serve two very important purposes.
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info_outlineWhen a buyer wants to buy from you, your salespeople love life.
When an inbound lead comes in at the top of the funnel, they are usually not ready to buy.
They are often not even ready to have a conversation with sales. That creates a lot of frustration inside your organization, especially if your sales team is used to sales-ready leads.
That creates a lot of frustration inside your organization, especially if your sales team is used to sales-ready leads.
Put yourself in your sales team's shoes. Now you have to follow up with someone who has not expressed an interest in talking to you.
In this episode of the Small Marketing Teams show, I’ll give you the one mindset shift that will help your sales team methodically close a significant portion of your inbound, top of the funnel leads.