Libsyn Directory

How Long Should Your Marketing Emails Be? [Episode #19]

Release Date: 01/31/2019

Why Is Lead Management So Important to Scaling Your Business? [Episode #31]

Small Marketing Teams

Inbound leads are amazing. You create helpful, insightful, educational, and original content for your market, and people find you. Unfortunately, most salespeople don’t know what to do with them. In fact, converting leads at the top and middle of the funnel is problematic for most organizations. In the following podcast episode, we’ll explore how your lead management process can serve two very important purposes.

The Fixable Mistake New Content Marketers Make [Episode #30]

Small Marketing Teams

There are 4.5 million new blog posts published every day. What does that mean for a company that is publishing content to get found?

Experiment: Do HubSpot's Sales Enablement Tools Really Save Time? [Episode #29]

Small Marketing Teams

The sales efficiency experiment outlined in this podcast shows how using HubSpot’s sales tools correctly can help sales reps redirect 30 hours a month back to selling and building relationships.

How To Generate More Sales Conversations From Inbound Leads [Episode #28]

Small Marketing Teams

Is your sales team is struggling to get leads on the phone?

Beyoncé Powerful Lesson For Small Marketing Teams [Episode #27]

Small Marketing Teams

For most performers, a concert is a one-time event. They move from city to city scooping up revenue from each performance’s ticket and merchandise sales.

The Hidden Sales Killer That Almost Always Goes Undetected [Episode #26]

Small Marketing Teams

Do you feel like you have tried everything to increase sales, but you are only seeing slight growth?

How To Increase Search Engine Rankings (SEO) In A Crowded Market [Episode #25]

Small Marketing Teams

Did you feel that? That is the traditional SEO ground shifting beneath your feet.

How To Avoid Getting Burned By "Simple" CRM Software [Episode #24]

Small Marketing Teams

Are you ready to jump head first into the HubSpot CRM or another new CRM?

Can HubSpot And Inbound Marketing Be Used In Account-Based Marketing? [Episode #23]

Small Marketing Teams

This tradition inbound marketing model works great if you are the type of business that has a big enough target market.

How To Get Better Results By Dumping Your Marketing Podcasts, Books, And Blogs [Episode #22]

Small Marketing Teams

In business, we are trained to constantly learn. We are told that we are at a disadvantage if we are not always seeking ideas, advice, and tips.

More Episodes

The conversation around how to get people to open, click, and convert on marketing and sales emails has been intense for almost two decades.

Some people swear by short emails. Others see success from emailing lengthy stories that build trust and relationships. You can also find studies that tout both approaches.

So, what are small marketing teams supposed to do?

Let's start by acknowledging two things...

The answer is not simple.
Most "experts" who are pushing a one-size-fits-all email length are either wrong, misleading you, or using outdated proof points.

The truth is that it depends on many factors, such as:

Who you are emailing
What they know about you
What have emailed in the past

In the latest episode of the Small Marketing Teams podcast, I break down two long emails of similar length to prove that this discussion should not just be able wordcount.

I give your small marketing team a lens in which to view your email marketing strategy that highlights when to use short emails, medium-length emails, and long-form email copy.

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