S5:E19 - Small Town Talent Attraction with Alissa Henriksen
Release Date: 09/22/2025
S6:E9 - Growing Entrepreneurs in Small Towns with Andrew Button
The Growing Small Towns Show
What actually moves a small town forward? It’s not a lack of ideas, it’s a lack of execution. This episode digs into the mindset shift from planning to ownership, showing how consistent action, local investment, and focusing on the people who show up can create real momentum over time. It’s a practical, experience-based take on how we make things happen on the ground. About Andrew: After a 15-year career working in rural North America with the various businesses and economic development organizations, Andrew founded Mashup Lab (www.mashuplab.ca); a for-more-than-profit company...
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S6:E8 - Wisdom From 30 Years of Economic Development with Bob Wurl
The Growing Small Towns Show
What actually drives economic development in small towns? In this episode, Bob Wurl shares how community banking, long-term thinking, and a willingness to act—not just plan—have shaped his own small town’s success. It’s a practical look at what happens when people stop waiting for change and start building it themselves About Bob: Bob Wurl grew up in Hankinson, ND. He holds a B.S.B.A. degree with a major in Accounting from University of North Dakota and completed the Graduate School of Banking Program at the University of Wisconsin in 1995. He has 45 years of banking...
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S6:E7- Vacant Properties in Small Towns with Liz Kozub
The Growing Small Towns Show
Vacant and deteriorating properties are a challenge facing communities across the country—but small towns are not powerless to address them. In this episode, Liz from the Center for Community Progress shares practical strategies communities can use to inventory vacant buildings, navigate ownership challenges, and turn neglected properties into opportunities for revitalization. The conversation explores how data, partnerships, and creative thinking can help small towns reclaim the spaces that shape their future. About Liz: Liz Kozub is an Associate Director for Technical Assistance at the...
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S6:E6 - Foodies, Families and Unexpected Paths with Shawn and Aiden Ulmer
The Growing Small Towns Show
This episode features a local Oakes father/son duo and we’re so excited to introduce them to you! Shawn and Aiden Ulmer of the Angry Beaver Lodge share the story of a third-generation restaurant business and the unexpected path that brought Aiden back to Oaks. They discuss generational transitions, evolving bar culture, and the role local businesses play in creating community. This is a conversation about what draws people back to small towns and the active role communities can play in facilitating it. About Shawn and Aiden: Shawn grew up in Valley City, ND. He fell in love with the...
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S6:E5 - How Lack of Accessible Transportation is Impacting Aging in Place in Rural Communities with Nicole Jones
The Growing Small Towns Show
Nicole Jones is the founder of Little Red Riding Hood, Inc., and today she joins us to talk about the hidden crisis of senior transportation in rural communities. Her story shows how one human moment can spark a solution that strengthens healthcare access, local economies, and community belonging. This episode is a testimony to how one moment and one person can inspire change, and a reminder to protect those who came before us so we can be stronger, more whole communities. About Nicole: I am a 35-year-old who has made it her life's mission to help seniors in rural areas after finding a...
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S6:E4 - Bearing the Weight of Expectations with Anna McLean
The Growing Small Towns Show
Many small-town people carry more than their fair share and, in some cases, tie their self-worth to how much they do for others or to their role in their small town (we’re lovingly looking at you, farmers and ranchers and Heads of Everything). In this episode, therapist Anna and our host Rebecca explore burnout, boundaries, and why emotional awareness and resilience can coexist. It’s a grounded conversation about choosing alignment over obligation and building healthier communities from the inside out. About Anna: Welcome! I’m Anna. I am dedicated to helping individuals and...
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S6:E3 - A 25-Year-Old Buys a Quilt Shop with TJ Roney
The Growing Small Towns Show
What happens when a 25-year-old buys a quilt shop in a town of 1,800 people? (Spoiler: awesome stuff.) In this episode, our very own TJ Roney shares how entrepreneurship, creativity, social media, and community support collided to create unexpected momentum. It’s a powerful reminder that rural opportunity doesn’t always look the way we expect it to, and that young people are, in fact, interested in things that aren’t on their phones. About TJ: Hey there, my name is TJ, and I’m a 25-year-old grandma! I love anything creative, and learned to sew when I was 5 years old. Thanks to...
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S6:E2 - Downtown Redevelopment with Luke Henry
The Growing Small Towns Show
Downtowns don’t come back by accident. They come back because someone decides they should, and then acts on it. In this episode, Luke Henry shares how he helped catalyze downtown redevelopment in Marion, Ohio. It involves real financial risk, building an ecosystem of local businesses, and staying committed when the work got hard. It’s a real, honest look into the challenges and joys of community-led revitalization, because, like many things, it’s hard but worth it. About Luke: Luke Henry grew up in Mount Gilead, Ohio and transplanted to Marion with his wife Lindsey in 2006...
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S6:E1 - Microbusiness Development in Small Towns with Marci Goodwin, Katie Kelly, and Leigh Ann Brown
The Growing Small Towns Show
Welcome to the first episode of season SIX of the Growing Small Towns podcast! We’re starting off big by having our first-ever TRIO on the pod, and we’re so excited to share this episode with you. Most small towns aren’t built on startups or corporations; they’re built on small (and smaller!) businesses, and today’s episode is all about those “smaller” ones: microbusinesses. This episode explores how supporting solopreneurs, side hustles, and local makers creates stronger economies, fuller Main Streets, and communities where people can stay, build, and belong. About Marci,...
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S5:E31 - What’s to Come in 2026 Rebecca Undem
The Growing Small Towns Show
In this solo season finale, Rebecca shares an honest reflection on entrepreneurship, community work, and the courage it takes to keep trying when things feel uncertain. It’s a reminder that success doesn’t have to look one way, and that showing up, evolving, and staying in the work matters more than perfect outcomes. This is the final episode of Season 5! We’ll be back in February, refreshed and ready with Season 6! In this episode, we cover: Why most business owners and community leaders quietly want to quit — and why that’s normal The myth that success requires scaling,...
info_outlineWe’ve heard it, and you probably have too: “People don’t want to move to rural communities.” Or, “Talented people don’t want to live in small towns.”
Well, we’re happy to say we know that’s not true, and so does Alissa Henriksen. This episode is all about attracting talent to our small towns, how not to write people off, and why sometimes it’s good for a business to run on vibes.
About Alissa:
Alissa Henriksen is the co-founder and co-president at Grey Search + Strategy, where she leads the community-centric team culture and drives revenue goals for the company centered on personal relationships with clients, partners and prospects. With over 20 years in executive search and recruitment, Alissa guides Grey in serving hundreds of clients, 20+ strategic partners and 50+ community organizations, contributing over 1,000 hours of service annually in the Midwest market.
After working for a large recruiting firm, Alissa founded Grey Search + Strategy with her husband in 2008 and never looked back. Her collaborative leadership fosters innovation and drive while her expertise drives measurable results and a memorable client experience.
The company consistently ranks on the Minneapolis/St. Paul Business Journal Twin Cities Top 25 Search Firms list. It was named one of American’s Top Small Businesses by the U.S. Chamber of Commerce for economic and community impact in 2023. In 2024, the company was honored with Twin Cities Business Reader’s Choice in Executive Recruiting, Star Tribune Best of MN awards, and inclusion on the Inc. 5000 and Inc. Regionals Midwest lists.
Currently, Alissa serves on the board for TeamWomen and its executive committee. She was named to Minneapolis/St. Paul Business Journal 40 Under 40 list in 2019 and inducted into The Reading Center’s Hall of Fame in 2021. In 2024, Alissa was named a Woman of the Year by Enterprising Women magazine and won the Empowering Women award from Finance & Commerce magazine. She is also a two-time recipient of the Twin Cities Business Notables in Executive Recruiting honor in 2024 and 2025.
A graduate of South Dakota State University, Alissa played volleyball on a full scholarship. She was a double major in Business Economics and Spanish.
Outside of work, Alissa mentors young entrepreneurs and enjoys spending time with her family outdoors – especially on one of Minnesota’s 10,000 lakes – and traveling to new places together.
Alissa is dedicated to driving success for women leaders and the broader community. She welcomes opportunities to connect with like-minded, professional women in the Twin Cities.
In this episode, we cover:
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Why the myth that “talented people don’t want to move to small towns” is false
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The role of community “vibe” and culture in attracting talent
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Top workforce trends small towns can leverage, from flexibility to workplace environment
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How authentic leadership helps retain and inspire people
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The opportunities and limitations of AI in recruiting
Links + Resources Mentioned:
Grey Search Website:https://grey-search.com/
Grey Search LinkedIn: https://www.linkedin.com/company/greysearch
Sponsor Spotlight: Brodie Mueller and The Market on the Plaza
In small towns, coffee is more than caffeine. It’s community! Market on the Plaza roasts beans locally in Aberdeen, in small batches for the freshest, richest cup to start your day or for an afternoon pick-me-up. Stop in to grab a bag for home or linger over a cup with neighbors. Proudly local, always welcoming.
This week’s Small-Town Shout-Out is:
Plankinton, SD! Our friend Carl asked us to shout out his small community because of their small businesses. We know that small businesses are the heartbeat of small towns, and we’re so glad to celebrate when small businesses are flourishing. Way to go, Plankinton!
We Want to Hear From You!
Some of the best parts about radio shows and podcasts are listener call-ins, so we’ve decided to make those a part of the Growing Small Towns Podcast. We really, really want to hear from you! We’re have two “participation dance” elements of the show:
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“Small town humblebrags”: Call in and tell us about something amazing you did in your small town so we can celebrate with you. No win is too small—we want to hear it all, and we will be excessively enthusiastic about whatever it is! You can call in for your friends, too, because giving shout-outs is one of our favorite things.
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“Solving Your Small-Town People Challenges”: Have a tough issue in your community? We want to help. Call in and tell us about your problem, and we’ll solve it on an episode of the podcast. Want to remain anonymous? Totally cool, we can be all secretive and stuff. We’re suave like that.
If you’ve got a humblebrag or a tricky people problem, call 701-203-3337 and leave a message with the deets. We really can’t wait to hear from you!
Get In Touch
Have an idea for a future episode/guest, have feedback or a question, or just want to chat? Email us at hello@growingsmalltowns.org
Subscribe + Review
Thanks for tuning into this week’s episode of The Growing Small Towns Show! If the information in our conversations and interviews has helped you in your small town, head out to Apple Podcasts, Stitcher, or Spotify, subscribe to the show, and leave us an honest review. Your reviews and feedback will not only help us continue to deliver relevant, helpful content, but it will also help us reach even more small-town trailblazers just like you!