S5:E19 - Small Town Talent Attraction with Alissa Henriksen
Release Date: 09/22/2025
S5:E31 - What’s to Come in 2026 Rebecca Undem
The Growing Small Towns Show
In this solo season finale, Rebecca shares an honest reflection on entrepreneurship, community work, and the courage it takes to keep trying when things feel uncertain. It’s a reminder that success doesn’t have to look one way, and that showing up, evolving, and staying in the work matters more than perfect outcomes. This is the final episode of Season 5! We’ll be back in February, refreshed and ready with Season 6! In this episode, we cover: Why most business owners and community leaders quietly want to quit — and why that’s normal The myth that success requires scaling,...
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S5:E30 - Life by Design with Brooke Clay Taylor
The Growing Small Towns Show
Brooke Clay Taylor is a force. We are so excited to have her on the podcast because her story is so darn inspiring, and she’s just a really cool human. In this episode, Brooke shares her journey from growing up in a small town, moving to the big city for college and work, moving back to a small town for entrepreneurship and love, and then becoming an entrepreneur, mother, and cancer survivor. This episode explores what it really looks like to design your life with intention, build community by being a “villager,” and choose authenticity in both business and life. About Brooke: Brooke...
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S5:E29- How Chambers Can Change with the Times with Kausha Magill
The Growing Small Towns Show
We’re back with one of our most very favorite people and Oakes local, Kausha Magill, to talk Chambers of Commerce. This episode explores how Chambers of Commerce can stay relevant by embracing collaboration, experimentation, and a regional mindset. It’s a practical, uplifting look at what happens when chambers evolve with the times instead of sticking to the “Well, this is how we’ve always done it.” About Kausha: Kausha lives on her family's farm and ranch about 15 miles north of Oakes. She and her husband Chuck, have been married for 30 years and have three children: Dalton,...
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S5:28 - Fostering Belonging and Creating Community with Emma McIntyre
The Growing Small Towns Show
Loneliness is a big deal, and it’s become an actual epidemic. And, while it may seem simple to combat (the opposite of loneliness is belonging and community, right?), creating belonging and community can actually be much harder. This is what Emma McIntyre is all about. She builds events that create belonging — from farmers markets to winter festivals to senior socials — and this episode is all about how small towns can replicate these ideas at any scale by focusing on comfort, connection, and purpose. It’s a roadmap for how to build community in ways that actually stick. ...
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S5:27 - Cattle, Creativity, and Community with Tesa Klein
The Growing Small Towns Show
This episode dives into the amazing creative journey of Tesa Klein, the cowgirl-turned-entrepreneur behind Wildflowers, who rebuilt her business after years in the rodeo world and rediscovered her spark. She’s deeply rooted in rural (she lives in a NoDak town of 50!) but has had her share of big-time viral moments. It’s an inspiring look at trusting yourself even when your dreams don’t seem to match your zip code, and we love hearing her take on balance and dreaming big from her tiny ND town. About Tesa: Tesa is the owner, operator, and creative artist behind Wildflowers, a western and...
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S5:26 - Generational Perspectives in Small Towns with Jackie Knutson and Lisa Schulz
The Growing Small Towns Show
In this episode, we sit down with “Oakes Folks” Jackie Knutson and Lisa Schulz, a mother–daughter duo who represent two generations deeply invested in their hometown. They talk about leaving and returning, building belonging, showing up for community, navigating change, and why small towns need to both embrace the future and remember the past in order to thrive. It’s a heartfelt, grounded conversation about loving where you live, even when it’s not perfect. About Jackie and Lisa: Jackie Knutson and Lisa Schulz are a mother–daughter pair deeply rooted in GST’s hometown of Oakes,...
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S5:E25 - Rural Housing Data with Ben Winchester
The Growing Small Towns Show
One of our favorite guests is back! Ben Winchester is a rural researcher who digs into the intersection of housing, demographics, and community vitality. In this episode, we’re going over some of his latest research and the trends he’s seeing, and why now is the time to make plans for growing our small towns. There are tons of opportunities, but we have to go out and grab them! Our favorite thing about Ben is that he provides context and action around data (even tough data!) and provides communities with real options for addressing some of their most pressing concerns, like housing and...
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S5:24 - Learning As We Go in Economic Development with Ashley Geigle
The Growing Small Towns Show
This week, we’re chatting with an amazing human about amazing stuff. Okay, fine, every week we talk with amazing humans about amazing stuff, but this episode is a great one. Rebecca visits with Ashley Geigle, Economic Development Director for Murdo, South Dakota, about how she built a brand-new role from scratch. (Like, from scratch, like growing and milling the wheat for the flour level of scratch, not box mix scratch.) Ashley talks about learning through challenges, building trust, and finding beauty in small progress. She, like Justin Neppl, has reimagined what economic development...
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S5:23 - Reimagining Economic Development with Justin Neppl
The Growing Small Towns Show
In this episode, Rebecca talks with longtime friend and former economic developer Justin Neppl about what it really means to reimagine economic development for small towns. For years, economic development has focused on the same things, but the future looks different. This episode is about collaboration, trust, and people-centered leadership and how they can come together to update traditional models to make futures brighter for our small towns. About Justin: Justin Neppl is a community-focused entrepreneur from Breckenridge, Minnesota, where he lives with his wife, Jamie, and their three...
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S5:E22 - Love Notes to the Lonely, Uncertain, or Scared with Rebecca Undem
The Growing Small Towns Show
Sometimes things are rough, whether it’s for a little bit, a season, or longer. This episode is straight from our founder and leader, and she’s sharing reflections and encouragement for anyone who’s felt exhausted, uncertain, or overwhelmed by the weight of showing up for their community or business. It’s lovely work, but it can also feel heavy and lonely, so if you’ve ever felt that way, this episode is for you. In this episode, we cover: That your energy is a limited resource. Why it helps to stay in alignment with your internal values/beliefs/deeply held truths. Why...
info_outlineWe’ve heard it, and you probably have too: “People don’t want to move to rural communities.” Or, “Talented people don’t want to live in small towns.”
Well, we’re happy to say we know that’s not true, and so does Alissa Henriksen. This episode is all about attracting talent to our small towns, how not to write people off, and why sometimes it’s good for a business to run on vibes.
About Alissa:
Alissa Henriksen is the co-founder and co-president at Grey Search + Strategy, where she leads the community-centric team culture and drives revenue goals for the company centered on personal relationships with clients, partners and prospects. With over 20 years in executive search and recruitment, Alissa guides Grey in serving hundreds of clients, 20+ strategic partners and 50+ community organizations, contributing over 1,000 hours of service annually in the Midwest market.
After working for a large recruiting firm, Alissa founded Grey Search + Strategy with her husband in 2008 and never looked back. Her collaborative leadership fosters innovation and drive while her expertise drives measurable results and a memorable client experience.
The company consistently ranks on the Minneapolis/St. Paul Business Journal Twin Cities Top 25 Search Firms list. It was named one of American’s Top Small Businesses by the U.S. Chamber of Commerce for economic and community impact in 2023. In 2024, the company was honored with Twin Cities Business Reader’s Choice in Executive Recruiting, Star Tribune Best of MN awards, and inclusion on the Inc. 5000 and Inc. Regionals Midwest lists.
Currently, Alissa serves on the board for TeamWomen and its executive committee. She was named to Minneapolis/St. Paul Business Journal 40 Under 40 list in 2019 and inducted into The Reading Center’s Hall of Fame in 2021. In 2024, Alissa was named a Woman of the Year by Enterprising Women magazine and won the Empowering Women award from Finance & Commerce magazine. She is also a two-time recipient of the Twin Cities Business Notables in Executive Recruiting honor in 2024 and 2025.
A graduate of South Dakota State University, Alissa played volleyball on a full scholarship. She was a double major in Business Economics and Spanish.
Outside of work, Alissa mentors young entrepreneurs and enjoys spending time with her family outdoors – especially on one of Minnesota’s 10,000 lakes – and traveling to new places together.
Alissa is dedicated to driving success for women leaders and the broader community. She welcomes opportunities to connect with like-minded, professional women in the Twin Cities.
In this episode, we cover:
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Why the myth that “talented people don’t want to move to small towns” is false
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The role of community “vibe” and culture in attracting talent
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Top workforce trends small towns can leverage, from flexibility to workplace environment
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How authentic leadership helps retain and inspire people
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The opportunities and limitations of AI in recruiting
Links + Resources Mentioned:
Grey Search Website:https://grey-search.com/
Grey Search LinkedIn: https://www.linkedin.com/company/greysearch
Sponsor Spotlight: Brodie Mueller and The Market on the Plaza
In small towns, coffee is more than caffeine. It’s community! Market on the Plaza roasts beans locally in Aberdeen, in small batches for the freshest, richest cup to start your day or for an afternoon pick-me-up. Stop in to grab a bag for home or linger over a cup with neighbors. Proudly local, always welcoming.
This week’s Small-Town Shout-Out is:
Plankinton, SD! Our friend Carl asked us to shout out his small community because of their small businesses. We know that small businesses are the heartbeat of small towns, and we’re so glad to celebrate when small businesses are flourishing. Way to go, Plankinton!
We Want to Hear From You!
Some of the best parts about radio shows and podcasts are listener call-ins, so we’ve decided to make those a part of the Growing Small Towns Podcast. We really, really want to hear from you! We’re have two “participation dance” elements of the show:
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“Small town humblebrags”: Call in and tell us about something amazing you did in your small town so we can celebrate with you. No win is too small—we want to hear it all, and we will be excessively enthusiastic about whatever it is! You can call in for your friends, too, because giving shout-outs is one of our favorite things.
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“Solving Your Small-Town People Challenges”: Have a tough issue in your community? We want to help. Call in and tell us about your problem, and we’ll solve it on an episode of the podcast. Want to remain anonymous? Totally cool, we can be all secretive and stuff. We’re suave like that.
If you’ve got a humblebrag or a tricky people problem, call 701-203-3337 and leave a message with the deets. We really can’t wait to hear from you!
Get In Touch
Have an idea for a future episode/guest, have feedback or a question, or just want to chat? Email us at hello@growingsmalltowns.org
Subscribe + Review
Thanks for tuning into this week’s episode of The Growing Small Towns Show! If the information in our conversations and interviews has helped you in your small town, head out to Apple Podcasts, Stitcher, or Spotify, subscribe to the show, and leave us an honest review. Your reviews and feedback will not only help us continue to deliver relevant, helpful content, but it will also help us reach even more small-town trailblazers just like you!