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Episode 214: Strategy Meets Soul: What 2024 Taught Us About Marketing, Mindset & Staying Human in 2025

The Smart Marketer Podcast

Release Date: 04/09/2025

Episode 230: What’s Working Mid-2025, Part 4 – Mindset (Part 2) My Dad Died and It Sucked, But It’s Also Been the Most Beautiful Thing That’s Happened in My Life show art Episode 230: What’s Working Mid-2025, Part 4 – Mindset (Part 2) My Dad Died and It Sucked, But It’s Also Been the Most Beautiful Thing That’s Happened in My Life

The Smart Marketer Podcast

Episode 230: What’s Working Mid-2025, Part 4, Mindset (Part 2) "My Dad Died and It Sucked, But It’s Also Been the Most Beautiful Thing That’s Happened in My Life" Episode Description In this powerful continuation, Molly Pittman picks up where Part 1 left off and shares the final seven lessons she learned after losing her father. This isn’t just about grief. It’s about redefining success, leadership, and what it means to fully live. If you’re feeling stretched, stuck, or just want to lead with more presence, this episode will move you. “Presence is often more healing than...

info_outline Episode 229: What’s Working Mid-2025, Part 4 – Mindset (Part 1) My Dad Died and It Sucked, But It’s Also Been the Most Beautiful Thing That’s Happened in My Life show art Episode 229: What’s Working Mid-2025, Part 4 – Mindset (Part 1) My Dad Died and It Sucked, But It’s Also Been the Most Beautiful Thing That’s Happened in My Life

The Smart Marketer Podcast

Episode 229: What’s Working Mid-2025, Part 4 – Mindset (Part 1) "My Dad Died and It Sucked, But It’s Also Been the Most Beautiful Thing That’s Happened in My Life" Episode Description In this deeply personal episode, Molly Pittman reflects on the sudden loss of her father, and the powerful lessons it’s taught her about life, business, and what truly matters. If you’re navigating grief, burnout, or just feeling disconnected from your purpose, this raw and reflective solo episode will meet you where you are. “Our only sole purpose here on Earth is to be ourselves and to give and...

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The Smart Marketer Podcast

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More Episodes

Episode 214: Strategy Meets Soul: What 2024 Taught Us About Marketing, Mindset & Staying Human in 2025

Episode Description

2024 was a year that tested every marketer’s resilience—and in this vulnerable, insight-packed interview, Molly Pittman sits down with Alex Cattoni from the Copy Posse to share what she learned from the trenches.

From managing over $600M in ad spend to navigating the emotional highs and lows of leadership, Molly pulls back the curtain on what’s really working in 2025—and how to stay human in the age of AI.

You’ll walk away with tactical strategies to boost your ad performance and a renewed sense of purpose and confidence as a marketer, creator, or entrepreneur.

"You will always outperform other advertisers—even [those] that are tactically better than you in the platform because you understand the psychology, and you are not just selling a product or service in the news feed." – Molly Pittman

You Will Learn

  • Why 2024 was one of the hardest (and most transformational) years in marketing

  • How to use AI without losing your voice, creativity, or soul

  • The 3 biggest ad strategies working right now (based on $600M of data)

  • The #1 mistake most people make when writing ads—and how to fix it

  • How to sell connection, not just conversion

  • Why being “for someone” is the key to standing out in 2025

  • How to reframe fear and uncertainty into opportunity and clarity

Episode Sponsor – Hyros

Hyros is the AI-powered ad tracking platform trusted by top marketers and agencies. It shows you exactly which campaigns are driving results—so you can scale without wasting ad spend. If you’re tired of guessing and want brutal, data-driven truth in your marketing, Hyros delivers the clarity to grow.

Learn more at smartmarketer.com/hyros

Links & Resources

Timestamps

00:30 – Intro: What You’ll Learn and Why It Matters
02:27 – Molly's Journey: From Bartender to VP to CEO
12:15 – Why Right Now Is the Best Time to Start
16:40 – AI vs. Copywriters: What’s the Real Impact?
25:15 – What $600M in Ad Spend Says About Winning Ads
36:37 – How to Write Ads That Actually Convert
37:49 – The Biggest Mistake Marketers Make (And How to Fix It)
40:43 – The Mindset That Will Keep You Relevant in 2025

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