Episode 254: From Support to Strategy: How Brittany Casella Helps Brands Unlock Hidden Revenue
Release Date: 12/17/2025
Episode 269: Meta Ads Q&A: Creative, Budgets, and What’s Actually Working Right Now
The Smart Marketer Podcast
Episode 269: Meta Ads Q&A: Creative, Budgets, and What’s Actually Working Right Now Episode Description In this episode of the Smart Marketer Podcast, Molly Pittman, CEO of Smart Marketer, and Denis Paskalev, Director of Advertising, answer real questions from marketers navigating the shift in Meta ads, starting with one of the biggest concerns right now: can small businesses still win? They break down the reality behind creative demands, including whether you really need dozens of new ads every week, and what actually drives performance when budgets are limited. “The information that...
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Episode 268: Axon Ads - How to Diversify Beyond Meta and Find New Customers
The Smart Marketer Podcast
Episode 268: Axon Ads - How to Diversify Beyond Meta and Find New Customers Episode Description In this episode of the Smart Marketer Podcast, Molly Pittman is joined by Smart Marketer agency CEO Pep Hufen to break down Axon (also known as AppLovin), a fast-growing ad platform that is giving marketers a new way to diversify beyond Meta. They walk through how the platform works, what makes it different from traditional social media advertising, and why it is becoming a powerful channel for acquiring net-new customers. From creative requirements and campaign setup to attribution differences and...
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Episode 267: Meta Ads Q&A - What’s Actually Working in 2026
The Smart Marketer Podcast
Episode Description In this episode of the Smart Marketer Podcast, Molly Pittman is joined by Smart Marketer’s Director of Advertising, Denis Paskalev, for a live Meta Ads Q&A where they answer real questions from marketers about what is actually working with Meta ads in 2026. From campaign structure and creative testing to scaling strategies and performance metrics, this conversation breaks down the modern approach to Meta ads in a world where targeting is driven more by creative, messaging, and landing pages than traditional audience targeting. If you are running ads for ecommerce,...
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Episode 266: The New Andromeda Playbook: The State of Meta Ads
The Smart Marketer Podcast
Episode Description In this episode of the Smart Marketer Podcast, we’re sharing the first lesson from our free mini class: Learn to Run Meta Ads the 2026 Way. If you’ve been running Meta ads recently, you’ve probably felt the shift. With Meta’s new AI driven system often referred to as Andromeda, the platform has fundamentally changed how ads are delivered, optimized, and scaled. Smart Marketer CEO Molly Pittman breaks down what is actually happening inside the platform, why many advertisers believe Meta ads are “broken,” and what it really takes to win with paid traffic in 2026....
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Episode 265: The Merchandising Calendar Blueprint: Turn Email & SMS Into 30–40% of Your Revenue
The Smart Marketer Podcast
Episode Description Most eCommerce brands are obsessed with traffic. But what if the real growth lever isn’t more clicks? What if it’s better monetization of the audience you already have? In this special training, originally delivered live in partnership with Omnisend, Ezra Firestone breaks down the exact framework he uses across his 8-figure brands to turn email and SMS into 30–40% of total revenue. This episode goes far beyond “send more emails.” You’ll learn how to structure a merchandising calendar with major campaigns, micro-offers, product launches, live events, and...
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Episode 264: The Next Big Ad Platform? How AppLovin Is Quietly Scaling eCommerce Brands
The Smart Marketer Podcast
Episode 264: The Next Big Ad Platform? How AppLovin Is Quietly Scaling eCommerce Brands Episode Description There’s a new advertising channel with over a billion daily users and most eCommerce brands haven’t tested it yet. In this episode, Pep Hufen, CEO of Smart Marketer Agency, breaks down why AppLovin’s Axon Ads platform is becoming one of the fastest growing acquisition channels for DTC brands. Opened to eCommerce in 2024, this mobile gaming network is already helping brands scale from a few hundred dollars a day to thousands, sometimes in a matter of weeks. Pep explains what makes...
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Episode 263: Shopify’s Product Network: The Quiet Update That Could Change E-Commerce Forever
The Smart Marketer Podcast
Episode Description Shopify just released a feature that most brands have not noticed yet, but it could completely change how eCommerce stores grow, monetize traffic, and increase conversion rates. In this episode, Pep Hufen, CEO of Smart Marketer Agency, breaks down Shopify’s new Product Network, a system that lets your store sell other brands’ products directly inside your own site without inventory, fulfillment, or losing the customer relationship. “This isn’t an ad network. Shopify is building an ecosystem flywheel.” - Pep Hufen If you run a Shopify store or work with brands...
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Episode 262: Why Most Meta Ads Fail: The 7 Psychological Layers Behind Scalable Campaigns
The Smart Marketer Podcast
Episode Description Most advertisers think Meta ads fail because of creative, targeting, or algorithm changes. That’s not the real reason. In this episode, Pep Hufen breaks down what’s actually driving ad performance beneath the surface, ancient brain programs that have been hardwired into human psychology for over two million years. You’ll learn how evolution, emotion, and identity shape buying decisions in under 400 milliseconds, and how to use this insight to build ads that feel predictable, scalable, and profitable. “Success isn’t random. It’s structural. It’s psychological....
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Episode 261: Overview of 2026
The Smart Marketer Podcast
Ep. 261 - 2026 Marketing Outlook: Vulnerability, AI, & Finding Your Edge Episode Description What will it take to grow and compete in 2026? In this high-energy kickoff episode, Molly Pittman and Zach Dampier share the five BIG themes shaping the year ahead - from AI-powered marketing tools to new ad platforms, and the rising importance of raw, real storytelling. You’ll get a behind-the-scenes look at what Smart Marketer is launching (including a dog supplement brand), plus actionable strategies to future-proof your business and cut through the noise in an AI-saturated landscape. "The...
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Episode 260: Creative Is the New Currency: Winning Smart Marketer Ad Strategies for 2026
The Smart Marketer Podcast
Episode 260: Creative Is the New Currency: Winning Smart Marketer Ad Strategies for 2026 Episode Description In this tactical episode, Molly Pittman breaks down everything you need to know to stay competitive in 2026, including why your creative could be costing you 50% more (or less). You’ll learn the new campaign structures, targeting tactics, and why Smart Marketer Agency is moving away from media buyers and toward paid performance specialists. “If you have really bad creative that's not well thought out, you are haphazardly using AI, you are not thinking about foundational marketing...
info_outlineEpisode 254: From Support to Strategy: How Brittany Casella Helps Brands Unlock Hidden Revenue
Episode Description
What do eComm upsells and dog rescue have in common? More than you think.
In this special live recording from Smart Marketer Live’s VIP Mentor Table Day, Zach Dampier sits down with Brittany Casella, Head of Enterprise at Zipify’s OneClick Upsell. Brittany shares how she climbed from support rep to strategic lead, helping top eCommerce brands boost revenue through post-purchase optimization. Then, the conversation shifts to something deeply personal: Brittany and Molly Pittman's shared mission of rescuing dogs through Fields of Freedom.
"There's always more to be done. You can get higher conversion rates, optimize for more revenue." – Brittany Casella
Whether you're here to grow your business or save some furry lives, this episode is packed with purpose and practical advice.
You Will Learn
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Why “set it and forget it” is killing your upsell conversions
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How Zipify merchants are making $30K+ in just 60 days with optimization
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Brittany’s journey from customer support to strategic enterprise leadership
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The biggest mistake eComm brands make with upsells
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How dog rescue became a mission of impact (and how you can help)
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The true cost and reward of saving a life
Links & Resources
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Zipify OneClick Upsell: zipify.com/oneclickupsell
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Fields of Freedom Dog Rescue: fofdogrescue.com
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Instagram: @fieldsoffreedomrescue
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Smart Marketer: smartmarketer.com
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Omnisend for SMS & Email: smartmarketer.com/omnisend — Use code SMART for 50% off your first 3 months
Timestamps
00:00 — Introduction: Growth, Grit & Dog Rescue
01:28 — Ezra’s Favorite Email/SMS Tool: Omnisend
02:32 — Meet Brittany Casella: From Support to Strategy
03:51 — What Zipify Offers and Why Upsells Matter
05:18 — Case Study: $30K Upsell Revenue in 60 Days
06:58 — How Support Roles Prepare Future Leaders
08:11 — The #1 Mistake Brands Make With Upsells
09:43 — Why You Shouldn't "Set It and Forget It"
10:03 — From Ecomm to Dog Rescue: Fields of Freedom’s Origin Story
12:18 — Foster Fails, Romeo the Rescue Dog & Garage Adoptions
14:27 — Zach’s Dog Adoption Stories
17:19 — The Reality of Rescue: Choosing Who to Save
19:25 — First-Time Fosters and How You Can Help
21:31 — What’s the Cost of Saving a Dog?
23:46 — Meet Crypto: From Chain Wounds to Wagging Tail
25:34 — Fan Favorites: Coco, Daisy, Susan and More
26:43 — Wrap-Up: From Kentucky to New York, Serve the World Unselfishly
Your Engagement Matters
If you enjoyed this episode, here’s how you can support the show and our mission:
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Leave a 5-star review on Apple Podcasts
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Share this episode on social media and tag us @smartmarketer using the hashtag #WeOutHere
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Send your feedback to support@smartmarketer.com
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Support the rescue at fofdogrescue.com
Serve the World Unselfishly and Profit!