324: 'The New Generation is Different', with Francesco Puppi
Singletrack With Mathias Eichler
Release Date: 01/15/2025
Singletrack With Mathias Eichler
Robin fought herself through a challenging race into 7th place at this year’s Beast of Big Creek. On this episode we chat about her race day, her plans for the coming months, and what it means for her and other athletes competing on short, steep trails, that the Skyrunner World Series is back in the US. LINKS Robin Vieira Brower on Trail Talk: ‘‘ Beast of Big Creek – so good! Beast of Big Creek Get more: Brought to you by - your trail and mountain news!
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Morgan Elliot took full advantage of racing on home soil and secured his first win at a major race at last weekend’s Beast of Big Creek on Mount Ellinor - the twelfth stage on the Merrell Skyrunner World Series. After meeting Morgan in person, and cheering him into the finish, I invited him on Singletrack to chat about his approach to racing, to life and what’s next for him on the circuit. LINKS Morgan Elliot on Beast of Big Creek – so good! Beast of Big Creek Get more: Brought to you by - your trail and mountain news!
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This week’s chat with PNW’s North Bend Trail Fest race director’s Joe McConaughy and Scott Sowle provides me with the perfect distraction from my own race prep for Beast to discuss the news of the moment: doping among influential trail runners. Joe shares his elite athlete perspective and we discuss the challenges for race directors trying to navigate the seemingly insurmountable financial challenges to provide doping controls at our events. Also: come race in the PNW. Our trails are awesome, Mount Ellinor and Mount Si are calling you! LINKS Get more: Brought to you by -...
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After meeting Ian in Olympic Valley ahead of Western States last week he joins me on Singletrack to take a deep dive into his brand new book: ‘’. In it he shares his decades of running and coaching experience and we chat about what makes trail runners tick differently: our yearning for adventure. The book just hit the shelves this week. Get your . Real books are good! LINKS Get Ian’s book: ‘The Art of Ultrarunning’ (, ) Ian’s coaching Ian on Get more: Brought to you by - your trail and mountain news!
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Just ahead of “Tahoe Week”, where we’ll meet in person, I chat with Open Fuel co-founder Zach Hauer about marketing an outdoor brand in today’s business and media landscape. We chat about AI, ROI, high carb slushies, plogging and how in the end this all has to make sense. LINKS TrailCon Plog: Open Fuel on Zach Hauer on
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Josh joins me on Singletrack to talk about the future of trail race reporting and the fascination of livestreams. He’s built a prototype (Live on Trail) that mimics a massive dashboard displaying various 'on course' information streams with the hope of making the on-screen talents more knowledgeable and the viewing experience more enjoyable. What I love about this effort – vibe-coded and all – is that it goes beyond “hey I have an opinion” and actually “throwing something against the wall”. Let’s see if it sticks. Get more: Brought to you by - your trail and...
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Coree Woltering joins Singletrack this week to chat about his approach to running trails, and racing short and long distances. This year his goals include Western States, Beast of Big Creek, and Fat Dog 120. We discuss his role as Merrell US trail team manager and the upcoming relaunch of the Skyrunner World Series to the US, the US National Series, and Merrell’s plan as title sponsor of these series. See you at in August! LINKS Coree Woltering on Coree Woltering on Get more: Brought to you by - your trail and mountain news!
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James Lauriello joins me on a tour de force through the entire world of trail running. We chat about ultra vs. short trail and the role our trail media plays. We ponder what the arrival of ACG means and how the established brands in the trail space are going to respond. And finally we look ahead at the (re-)launch of the US Skyrunner National Series coming this summer. LINKS James Lauriello The Steep Stuff Podcast Get more: Brought to you by - your trail and mountain news!
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Adam Lee stops by Singletrack just a couple of days ahead of hosting his first of several TRFF show in 2026. Adam and his team sold out the Rio in Vancouver, BC and we chat about what his unique approach to hosting and marketing TRFF in his community. Also, Adam’s next race on his calendar: The Fat Dog 120… that’s like almost 200 kilometers! LINKS Get more: Brought to you by - your trail and mountain news!
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Go Beyond Racing, one of Pacific Northwest longest running and most reputable trail racing organizations just went through a major brand refresh and co-owner Renee Janssen is here to share the backstory. We dive into the origins of Go Beyond and Renee’s motivation to leave her corporate cubicle to take on race directing full time alongside her husband Todd. We also chat about the important work of the Trail Mix Fund a nonprofit the two founded during the COVID pandemic which is aimed to bring more diversity to our trail running community. Get more: Brought to you by - your trail and...
info_outlineIt’s the first episode of 2025 and Francesco Puppi, who needs no introduction, joins me for a candid conversation about the state of the trail running media and it’s influence on our sport. We also talk about the message behind Nike’s ad for the Olympic Games and how a new generation of athletes are redefining what participating and winning in a sport really means. People like Francesco are why our sport is so incredible special. What a way to kick off the new year!
LINKS
- Francesco Puppi on Instagram
- Francesco Puppi’s website
- That Nike Ad ‘Winning isn’t for Everyone‘
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