Frank Keil on Causal Thinking
Social Science Bites
As a practical matter, how much effort do you put into pinning down the causes behind daily occurrences? To developmental psychologist Frank Keil, who studies causal thinking, that answer is likely along the lines of ‘not enough.’ A lack of causal thinking is both endemic, and, to an extent, hurtful these days, he argues, suggesting that lacking even simplified causal models makes things like the black box of artificial intelligence a potential problem. In this Social Science Bites podcast, Keil, , outlines for interviewer David Edmonds how causal thinking is a skill we seem to have at...
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Setha Low on Public Spaces
Social Science Bites
Having been raised in Los Angeles, a place with vast swathes of single-family homes connected by freeways, arriving in Costa Rica was an eye opener for the young cultural anthropologist Setha Low. “I thought it was so cool that everybody was there together,” she tells interview David Edmonds in this Social Science Bites podcast. “… Everybody was talking. Everybody knew their place. It was like a complete little world, a microcosm of Costa Rican society, and I hadn't seen anything like that in suburban Los Angeles.” That epiphany set Low, at the Graduate Center of the City...
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Victor Buchli on Life in Low-Earth Orbit
Social Science Bites
As an anthropologist, Victor Buchli has one foot in the Neolithic past and another in the space-faring future. A professor of material culture at University College London, his research has taken him from excavations of the New Stone Age site at , Turkey to studies of the modern suburbs of London to examinations of life on -- and in service to -- the International Space Station. It is in that later role, as principal investigator for a European Research Council-funded research project on the that he visits the Social Science Bites podcast. He details for interviewer David Edmonds some of...
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Ramanan Laxminarayan on Antibiotic Use
Social Science Bites
Let’s say you were asked to name the greatest health risks facing the planet. Priceton University economist Ramanan Laxminarayan, , would urgently suggest you include anti-microbial resistance near the top of that list. “We're really in the middle of a crisis right now,” he tells interview David Edmonds in this Social Science Bites podcast. “Every year, about 5 million people die of infections that are associated with antibiotic resistance -- 5 million. That's nearly twice the number of people who die of HIV, TB and malaria, put together -- put together. Antibiotic resistance and...
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Leor Zmigrod on the Ideological Brain
Social Science Bites
Flexibility is a cardinal virtue in physical fitness, and according to , it can be a cardinal virtue in our mental health, too. How she came to that conclusion and how common rigid thinking can be are themes explored in her new book, . “I think that from all the research that I've done,” she tells interviewer David Edmonds in this Social Science Bites podcast, “I feel that what rigid thinking does is it numbs people to the complexity of their own experience, and it simplifies their thinking. It makes them less free, less authentic, less expansive in their imagination.” And while she...
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David Autor on the Labor Market
Social Science Bites
When economic news, especially that revolving around working, gets reported, it tends to get reported in aggregate – the total number of jobs affected or created, the average wage paid, the impact on a defined geographic area. This is an approach labor economist David Autor knows well. But he also knows that the aggregate often masks the effect on the individual. In this Social Science Bites podcast, Autor, , examines two momentous changes to global economics and how they play out for individuals. He explains to interviewer David Edmonds how the rise of China’s manufacturing dominance...
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Bruce Hood on the Science of Happiness
Social Science Bites
Are university students unhappy? We won’t generalize, but many are, and this was something noted. Being an experimental psychologist who teaches at the University of Bristol, an opportunity presented itself. Why not start a course on the science of happiness, and while teaching it collect data from the students attending? The resulting course (created with advice from one his former students, ) proved popular, and Hood last year published a book, . In this Social Science Bites podcast, Hood explains to interviewer David Edmonds the scientific basis of happiness, some details on how...
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Jens Ludwig on American Gun Violence
Social Science Bites
Let’s cut to the chase: “The overwhelming majority of murders in the United States involve guns,” says economist Jens Ludwig. “And in fact, most of the difference in overall murder rates between the United States and other countries are due to murders with guns.” This may seem intuitively obvious to outside observers, but studying guns within the United States has long been , and the amount of research isn’t commensurate with the impact on U.S. society. That said, Ludwig has taken on exploring the roots of American gun violence, work that serves as grist for the Crime Lab he...
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Crystal Abidin on Influencers
Social Science Bites
A new people has emerged in the digital age, that of ‘internet famous’ celebrities. And that new people has a class of social scientist focused on studying them, the digital anthropologist. , a and founding director of the Influencer Ethnography Research Lab there, is such as digital anthropologist. Her research covers influencers – both adult and child and the general pop culture centered on social media, especially in the Asia Pacific region. In this Social Science Bites podcast, Abidin offers interviewer David Edmonds a metaphor to understand how her cyber-ethnography and digital...
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Katy Milkman on How to Change
Social Science Bites
Everyone, we assume, wants to be their best person. Few of us, perhaps, none, hits all their marks in this pursuit even if the way toward the goal is generally apparent. If you want to know how to do a better job hitting those marks, whether its walking 10,000 steps, learning Esperanto, or quitting smoking, a good person to consult would be . Working at the nexus of economics and psychology, Milkman – the James G. Dinan Professor at The Wharton School of the University of Pennsylvania and co-founder of the at Penn – studies the almost alchemical process of turning good intentions into...
info_outlineA new people has emerged in the digital age, that of ‘internet famous’ celebrities. And that new people has a class of social scientist focused on studying them, the digital anthropologist. Crystal Abidin, a professor at Australia’s Curtin University and founding director of the Influencer Ethnography Research Lab there, is such as digital anthropologist. Her research covers influencers – both adult and child and the general pop culture centered on social media, especially in the Asia Pacific region.
In this Social Science Bites podcast, Abidin offers interviewer David Edmonds a metaphor to understand how her cyber-ethnography and digital anthropology work in practice. “I often think of anthropologists as Mars rovers that you throw into these unknown planets, and slowly but surely, we roll around the planet looking for bits of data, bits of material that might be new or novel. We're not going for quantity and volume at this scale. We're looking for what's neglected, unseen, sidelined by the margins, not yet mainstream. And we're measuring how much of these things are characteristic of the planet and worthy of study. … [A]s an anthropologist, given that my fidelity is to people and their cultures, I don't always only go for the shiniest, most mainstream thing. I often look for what's left behind.”
In this conversation, though, Abidin talks about something very shiny indeed – those professional internet celebrities known collectively as “influencers.” She explains how while the top influencers do generate the paydays seen in popular media, the ecosystem extends down to individuals who are spending their own money in hopes of someday making it big. She also draws a distinction between influencers and creators, and also between influencers and memes.
Abidin also dives into regional differences in influencer culture, using her own detailed analysis of Asia Pacific influencer cultures, to explore regional differences that should be understood when assessing content on global platforms. “[I]f we were to discount the hegemony of American popular culture and their stronghold and a lot of social media, the palette is so diverse, the markets are so varied, that trends go in many different directions. So we need to sometimes think about who we are speaking about, what the superpower of the day is, and whenever we make these generalizations, what are the limitations? Who's not included in them?”
In addition to her role at Curtin, Abidin founded the TikTok Cultures Research Network and is an affiliate researcher with the Media Management and Transformation Centre at Jönköping University. She was named an Australian Research Council DECRA Fellow for 2019 to 2024. Currently the editor-in-chief of Media International Australia, she has written or edited a number of books that bridge popular concerns with academic rigor, including 2018’s Internet Celebrity: Understanding Fame Online and this year’s Influencer Marketing: Interdisciplinary and Socio-Cultural Perspectives (co-edited with Lauren Gurrieri and Jenna Drenten),