161 | My Hot Take on Storytelling to Build Your Business - not a Sales Pitch
Release Date: 06/23/2025
The Hayley Osborne Show
In this powerful episode, I’m giving you a swift kick up the bum, with a warm hug, to help you reset your mindset and set up 2026 to be your best year yet. I walk you through the exact routines, rituals, and mindset shifts I’m personally taking into the new year, so you can build a wildly successful business, with clarity, energy, and ease. From movement, morning rituals, and habit stacking to future-proofing your business weeks and tackling your goals with laser focus, I cover the small (but mighty) 1% changes that create massive transformation. If you’re ready to win in 2026, it starts...
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Looking back is such a lovely thing to do, but if there were some hard lessons I would tell my 21-year-old self, I would say so much. This was the year I had just gotten my degree, and I was still left wondering…what was I going to do with myself! It’s such a hard decision to make. This podcast episode is a little different, it’s full of tools to stay true to your energy, lean into the fundamentals that work and what they are, as well as learning how to crown yourself before you’re ready. Get yourself some straight-talking tips, hard lessons and the momentum to make your next chapter...
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When was the last time you actually felt good? Not just “fine” or “functioning”, but clear, calm, energised, and in control. In this episode, I am so excited to share with you how doing my gut health detox with a nutritionist meal plan completely shifted my energy, mindset, and creativity, and what that means for business. Because when your body feels good, your business changes too. I’m sharing how health and clarity go hand in hand, how your energy fuels your brand, and why I know your wellbeing isn’t a luxury, it’s a growth strategy. When you don’t feel great, it shows. If...
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After a huge push. After the adrenaline. After the launch ends and the dust settles. What happens next? In this episode, I’m chatting about the transition from the intensity of launch mode into the quieter, steadier season that follows. This is where momentum can easily slip through our fingers if we think the magic is over. Truthfully, it’s just changing shape. You’ll discover what it looks like to keep your energy high and your presence strong even when the spotlight dims. You’ll hear how I navigate this exact moment my business. Most importantly, you’ll take away a mindset shift...
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If you’ve been waiting for a sign to finally take your health brand to the next level, this is it. In this special episode of The Hayley Osborne Show, I am sharing with you a powerful message for the health professionals, practitioners, coaches, and clinic owners who are ready to stop guessing and start growing with clarity and confidence. Doors to Magnetic Marketing Formula for Health Brands close tonight at 8 PM ACDT, and this is your moment to decide, are you ready to build the brand everyone can’t stop talking about? I take a deep into: ✔️ Why you’re not doing your marketing...
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Everywhere you scroll, people are shouting about where to invest. But what if the smartest investment you could make…was in your marketing? In this high-vibe episode, of The Hayley Osborne Show I reveal what changes when you finally stop winging it, and start showing up with magnetic, intentional marketing that positions you as the trusted expert. If you’re a wellness practitioner, health clinic owner, or service-based brand ready to grow, this is your sign. 🎧 Inside this episode learn: ✨ Why health brands can’t afford to “blend in” anymore ✨ The difference between dabbling...
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Everyone thinks success is about having more offers, more things, doing more, working harder. The truth is, you don’t need more offers, you need a magnetic brand that makes people say YES before you even pitch. One that doesn’t feel hard. One that feels like you and is easy for you to show up. In this episode of The Hayley Osborne Show, we’re diving into why your brand is the #1 reason people choose you, and how to make it irresistible to the right clients. I think it’s important for you to learn: ✨ What separates magnetic brands from forgettable ones ✨ The 3 traits every powerful...
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You're posting consistently... but not getting the bookings, DMs, or brand growth you want. Sound familiar? I’m sure it does and at the same time it’s a lot of effort for litter reward. In this episode of my podcast, The Hayley Osborne Show, I’m diving into what it really means to create content that converts, especially for health brands. It’s so fine if you’re great at selling how you can help people when they are in front of you, but you have to get their attention first and this is the first step. Here’s what I think are the most important things you need to learn right now,...
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It’s the simple shifts you make that have the biggest impact. FACT. In this episode of The Hayley Osborne Show, I’m breaking down why that happens and what you can do to go from “best kept secret”, move out of your own way and on to fully booked favourite. I’ve found over the years of helping some of the biggest health professions in the business the largest roadblock is showing up and standing out online. You’re amazing at what you do when it comes to helping people, but, on the flip side when it comes to growing your business and having to weigh in with your marketing it’s a...
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Have you ever felt like you're doing all the things: posting, tweaking your website, maybe even running ads, but still not seeing the visibility or bookings you hoped for? You’re not alone. And no, it’s not because you’re doing it wrong. If your health brand feels invisible online, this episode of The Hayley Osborne Show is for you. I’m diving into the visibility problem that keeps so many health brands stuck, and how to fix it. **PLUS** I’m running a free 3-day workshop just for health professionals like you: ✨ The Fully Booked Health Brand Workshop 🗓️ Oct 14–16 | 11AM ACDT...
info_outlineYou know what? I LOVE a good HOT TAKE and this week; I’m going to be real with you. Marketing doesn’t have to be a constant grind of pushing your services and reverting to this because you have no strategy, so you almost shout at your audience to buy (and you don’t even realise you’re doing it). What is real and way more powerful? When we flip the script and start telling stories instead of giving sales pitches.
In this episode of The Hayley Osborne Show, I’m sharing 8 ways to market your business with a story that feels human, like you and not robotic or salesy. I’m talking about creating connections, pulling at heartstrings, and making your brand something people genuinely care about. It’s time to move away from the hard sell and invite your audience into something meaningful. Meaningful sells.
If you’re ready to start sharing your story and not in a “spill all the beans on the ins and outs of your whole life” kinda way, but more so in a strategic way, let’s get it.
This episode is for anyone who wants their marketing to feel real, authentic, and powerful. No fluff. Just heart. Listen in and let’s make marketing feel like something worth doing.
I’D LOVE US TO CONNECT:
• Instagram: @hayleykosborne
• Facebook: /hayleyosborne
• Website: https://hayleyosborne.com/work-with-me/