How Strategic PR Empowers Healthcare Professionals and Founders
Release Date: 07/09/2025
How Strategic PR Empowers Healthcare Professionals and Founders
Speaking with Steph
This week, Stephanie Rodin chats with her guest, Natalie Greaves. The two chat about Natalie’s journey from aspiring accountant to communications expert, the evolution of public relations in the digital and social media age, and the importance of strategic messaging for healthcare professionals and beyond. In this episode, we discuss: How PR pros work with clients, helping clients understand what’s newsworthy, craft the right messages, match them to the right audiences, and maximize media placements for ongoing benefit. What PR really is: Natalie breaks down that PR is one facet of a...
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Tackling Immigration Hurdles Under a Changing Administration
Speaking with Steph
This week, Stephanie Rodin chats with her guest, Michael Carbone. The two chat about how shifting political landscapes affect immigration cases, the complexities attorneys face in staying up-to-date with ever-changing regulations, and the heightened anxieties experienced by immigrant families In this episode, we discuss: Why legal support is particularly important in the current immigration climate The creative solutions that attorneys sometimes need to find for clients How clients react to immigration policy changes or executive orders Why staying up-to-date with legal and...
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How Robotic Process Automation Frees Up Time for Higher-Level Work
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This week, Stephanie Rodin chats with her guest, Paul Smith. The two chat about the fundamentals of robotic process automation (RPA) and intelligent automation, discussing how these tools can save businesses time and money by taking over repetitive tasks. In this episode, we discuss: How automation technologies work by mimicking human actions on computers to automate repetitive, rules-based tasks, freeing up employees for higher-level work. Businesses typically start implementing automation when they want to drive efficiency, reduce errors, or prepare for growth, often as the initial...
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Avoid Overtime Pitfalls: Exempt vs Nonexempt Employees Explained
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Hi! I’m Stephanie Rodin, host of the Speaking with Steph podcast. In this episode, I want to speak to you about the difference between what's considered an exempt employee versus a nonexempt employee. In this episode, we discuss: The key differences between exempt and nonexempt employees, mainly based on their eligibility for overtime pay and the type of work they perform. Classification depends not just on whether employees are salaried or hourly, but also on their job duties. Review contracts to clarify whether a position is exempt or nonexempt and outline expectations...
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Preventive Health in Focus: Insights on Comprehensive Patient Care
Speaking with Steph
This week Stephanie Rodin chats with her guest, Dr. Nina Sundaram. The two chat about integrating preventive healthcare practices with daily life, the impact of early detection tests, and the importance of sustained doctor-patient relationships. In this episode, we discuss: Dr. Nina Sundaram explains the structure of her practice by dividing it into four "arms" or segments focused on different health aspects. Illumine emphasizes preventive medicine, holistic healthcare, and trust-based patient-doctor relationships. Learn what inspired Dr. Sundaram to start Illumine and how her...
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Protecting Patient Privacy: De-Identifying Information Under HIPAA
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Hi! I’m Stephanie Rodin, host of the Speaking With Steph podcast. In this episode, I want to speak to you about HIPAA. As we all know, HIPAA is a way to safeguard the protected information of patients or individuals. In this episode, we discuss: How HIPAA safeguards protected information of patients by de-identifying data, which includes removing specific identifiers. HIPAA addresses the privacy of patients' information by focusing on 18 specific identifiers such as names, addresses and Social Security numbers. The 18 identifiers include details like phone numbers, email addresses,...
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Building Financial Foundations: Leonard Cohen's Guide for Healthcare Practitioners
Speaking with Steph
This week Stephanie Rodin chats with her guest, Leonard Cohen. The two chat about the importance of financial protection, the necessity of establishing an emergency fund, and the benefits of early disability and life insurance. In this episode, we discuss: How Leonard became a financial advisor The importance of financial planning starting from the end of medical school or early residency. When clients should start planning Why Leonard believes financial education is lacking The importance of having both partners involved in financial discussions. Leonard Cohen, MBA,...
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Annual Review of Consent Forms: A Guide for Healthcare Providers
Speaking with Steph
Hi! I’m Stephanie Rodin, host of the Speaking with Steph podcast. In this episode, I want to speak to you about patient consent forms. In this episode, we discuss: Reviewing and updating patient consent forms annually with guidance from professionals like attorneys or financial advisors to ensure compliance and accuracy. What a comprehensive consent form should cover from a legal perspective. How often patients should sign and discuss updated consent forms. Why regular updates protect both the patient and the practice. What specific policies and reviews should be included in a...
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Transforming Healthcare: Insights from Compliance and Operations Experts
Speaking with Steph
This week Stephanie Rodin chats with her guests, Preston Alexander and Sarah Covington. The three chat about Preston and Sarah’s four-step approach to helping healthcare providers establish successful and compliant practices. This method involves strategic planning, administrative setup, operations, and go-to-market strategies, crucial for avoiding common financial pitfalls like premature marketing and restrictive contracts. In this episode, we discuss: How Sarah and Preston met Their four stages for setting up a practice When they involve themselves Why their services are...
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All You Need to Know about New York's Prenatal Leave Law
Speaking with Steph
Hi! I’m Stephanie Rodin, host of the Speaking with Steph podcast. In this episode, I want to speak to you about a new New York law that came into place on January 1, 2025, about paid prenatal leave. In this episode, we discuss: How to access information regarding this new law about paid prenatal leave What is offered, what it covers, and what employers need to do When the Law Takes Effect Why the law is important Who is eligible for the leave and the notice requirement for the employee Stephanie Rodin is the founder and principal of Rodin Legal, P.C. and has been...
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This week, Stephanie Rodin chats with her guest, Natalie Greaves. The two chat about Natalie’s journey from aspiring accountant to communications expert, the evolution of public relations in the digital and social media age, and the importance of strategic messaging for healthcare professionals and beyond.
In this episode, we discuss:
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How PR pros work with clients, helping clients understand what’s newsworthy, craft the right messages, match them to the right audiences, and maximize media placements for ongoing benefit.
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What PR really is: Natalie breaks down that PR is one facet of a much broader marketing mix, focusing specifically on influencing news cycles, building trust, and communicating value, beyond just getting media coverage.
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When to seek PR guidance: It’s best for potential clients to engage with PR professionals early, so messaging, positioning, and reputation can be strategically crafted rather than repaired after a misstep.
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Why strategy matters: She emphasizes that PR shouldn’t be an impulsive add-on; it’s most effective when strategically planned to ensure messaging, timing, and targeting are in sync with client goals.
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Who benefits from PR: Her clients range from nonprofits to healthcare practitioners to founders—essentially anyone who needs help defining their voice, telling their story, and navigating public perception.
Natalie Greaves, Founder, Greaves Communication Strategies, helps clients to find their unique voice and tell their best story.
Specializing in PR strategy, media outreach, social media and editorial writing, Natalie enjoys working with clients to communicate the value and purpose in their work. She created her company in 2017 out of a desire to make marketing more accessible to founders and practitioners who find the process intimidating.
Natalie most recently served for six years as Ronald McDonald House New York’s director of communications, raising awareness and support for children battling cancer. She began her career in public relations working with organizations including The Direct Marketing Association, The Brain and Behavior Research Fund, and Ethicon Endo-Surgery, a Johnson & Johnson subsidiary.
A native New Yorker, Natalie is a proud mom of a very active middle schooler, holds a Bachelor of Arts degree in Rhetoric & Communication from the University at Albany in New York, and lives in Queens.
Website:
Social Media Links:
LinkedIn: @nataliegreaves
Facebook: @GreavesComm
Instagram: @greaveswrites