How Strategic PR Empowers Healthcare Professionals and Founders
Release Date: 07/09/2025
How to Keep Your Med Spa in Good Standing with New York Law
Speaking with Steph
Hi! I’m Stephanie Rodin, host of the Speaking with Steph podcast. In this episode, I want to speak to you about the booming med spa industry and the important legal considerations that come with operating one, especially in New York. In this episode, we discuss: How med spa owners can mitigate risk by ensuring proper physician involvement, verifying product integrity, maintaining sanitary conditions, and tightening internal protocols. What New York law requires for procedures that break the skin barrier, including the need for a licensed physician to perform or supervise services that...
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Employer Essentials: What to Update for 2026 Success
Speaking with Steph
Hi! I’m Stephanie Rodin, host of the Speaking with Steph podcast. In this episode, I want to speak to you about some of the most important points employers should keep in mind as we move toward 2026. In this episode, we discuss: How employers across industries must monitor employee use of AI tools for tasks like resume enhancement, interviews, or service delivery to ensure compliance with federal, state, and local anti‑discrimination laws. What updates are needed in employee manuals or consent forms to promote transparency on AI usage by staff for rendering services or by management...
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New Sick Leave Rules for NYC: What Changes on February 22nd
Speaking with Steph
Hi! I’m Stephanie Rodin, host of the Speaking with Steph podcast. In this episode, I want to speak to you about a significant update affecting New York City employers and employees: the expansion of safe and sick leave. In this episode, we discuss: How New York City’s new safe and sick time law expands existing paid sick leave by adding 32 hours of unpaid safe and sick time for eligible employees. What types of workers are covered by the new requirement, including full‑time and part‑time W‑2 employees, and which categories (such as independent contractors) are...
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Demystifying Business Valuation: Jennifer Cohen’s Advice for Healthcare Practice Owners
Speaking with Steph
This week, Stephanie Rodin chats with her guest, Jennifer Cohen. The two chat about the journey to partnership in the financial advisory industry, the essential steps and challenges involved in valuing healthcare practices, and the distinction between business and personal goodwill. In this episode, we discuss: How valuation professionals analyze a medical or healthcare practice as a cash‑generating business, focusing on patient revenue, margins, systems, and fair market value rather than just simple “rules of thumb.” What distinguishes business goodwill from personal...
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Balancing Creativity and Compliance in Modern Law Firm Marketing
Speaking with Steph
This week, Stephanie Rodin talks with her guest, Lauren Lynch. They discuss the evolution of marketing in the legal world, the challenges of balancing creativity with compliance, and the importance of cultivating a strong organizational culture. In this episode, we discuss: How internal compliance and technology safeguards work together, Lauren details protocols for automatic disclaimers on firm websites and educational outreach to ensure all attorneys understand and meet ever-changing regulatory requirements. What sets legal marketing apart from other industries, including strict...
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Smart Hiring in the Age of AI: Insightful Tools and Techniques for Employers
Speaking with Steph
Hi! I’m Stephanie Rodin, host of the Speaking with Steph podcast. In this episode, I address the growing impact of artificial intelligence on the modern workplace and on hiring practices. As AI is increasingly used to draft written work, refine application materials, and support other aspects of the job search, employers are confronting new challenges and opportunities in evaluating candidates and assessing the authenticity of their qualifications. In this episode, we discuss: How artificial intelligence is increasingly being used in the hiring process, including resume enhancement and...
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Building Strong Financial Foundations for Private Practices: Strategies and Stories from Sarah Webb
Speaking with Steph
This week, Stephanie Rodin talks with her guest, Sarah Webb. They discuss real-world financial challenges faced by private medical practices, best practices for accounting and cash flow management, and strategies to prevent and detect both internal and external fraud. In this episode, we discuss: Sarah's team assists with fraud prevention and cyber risk mitigation, outlining best practices for internal controls, detection of cybercrime, and real-world examples of risk management in professional settings. What common financial challenges arise for physicians and practice owners, including...
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Understanding Noncompete Updates: New Trends and Enforcement in 2025
Speaking with Steph
Hi! I’m Stephanie Rodin, host of the Speaking with Steph podcast. In this episode, I want to speak to you about non-compete clauses in your contracts. In this episode, we discuss: How the Federal Trade Commission (FTC) has dropped its appeal on the full ban of a nationwide non-compete, but they are now challenging non-compete agreements against larger companies and sending warning letters to major healthcare facilities and staffing firms. The change in non-compete enforcement involves the FTC shifting from supporting a broad nationwide ban to focusing on particular companies that use...
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Avoiding Disaster: How Cyber Insurance Protects Against Financial and Legal Risks
Speaking with Steph
This week, Stephanie Rodin talks with her guest, Sean O’Rourke. They discuss the evolution of cyber insurance from basic coverage to advanced policies, highlighting risks like ransomware, data privacy, and social engineering. They also cover claim denials and AI's growing role in cyber risk, providing a concise overview. In this episode, we discuss: Cyber insurance is a business policy designed to help companies recover from technology and data risks, such as ransomware, data privacy breaches, wire fraud, and other cyber threats. The growing use of technology and AI, combined with the rise...
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Building Trust Online: Properly Handling Feedback and Negative Reviews
Speaking with Steph
Hi! I’m Stephanie Rodin, host of the Speaking with Steph podcast. In this episode, I want to speak to you about online reviews. In this episode, we discuss: You can handle negative reviews by recognizing each platform’s guidelines (Google, Yelp, Facebook, etc.) and asking for their removal if a review breaks those rules. Not all negative reviews are harmful; some may represent genuine feedback, and having a few isn't necessarily bad—it's a sign of authenticity. As a healthcare practice, responding to reviews must be in a HIPAA-compliant manner and reaching out privately for...
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This week, Stephanie Rodin chats with her guest, Natalie Greaves. The two chat about Natalie’s journey from aspiring accountant to communications expert, the evolution of public relations in the digital and social media age, and the importance of strategic messaging for healthcare professionals and beyond.
In this episode, we discuss:
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How PR pros work with clients, helping clients understand what’s newsworthy, craft the right messages, match them to the right audiences, and maximize media placements for ongoing benefit.
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What PR really is: Natalie breaks down that PR is one facet of a much broader marketing mix, focusing specifically on influencing news cycles, building trust, and communicating value, beyond just getting media coverage.
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When to seek PR guidance: It’s best for potential clients to engage with PR professionals early, so messaging, positioning, and reputation can be strategically crafted rather than repaired after a misstep.
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Why strategy matters: She emphasizes that PR shouldn’t be an impulsive add-on; it’s most effective when strategically planned to ensure messaging, timing, and targeting are in sync with client goals.
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Who benefits from PR: Her clients range from nonprofits to healthcare practitioners to founders—essentially anyone who needs help defining their voice, telling their story, and navigating public perception.
Natalie Greaves, Founder, Greaves Communication Strategies, helps clients to find their unique voice and tell their best story.
Specializing in PR strategy, media outreach, social media and editorial writing, Natalie enjoys working with clients to communicate the value and purpose in their work. She created her company in 2017 out of a desire to make marketing more accessible to founders and practitioners who find the process intimidating.
Natalie most recently served for six years as Ronald McDonald House New York’s director of communications, raising awareness and support for children battling cancer. She began her career in public relations working with organizations including The Direct Marketing Association, The Brain and Behavior Research Fund, and Ethicon Endo-Surgery, a Johnson & Johnson subsidiary.
A native New Yorker, Natalie is a proud mom of a very active middle schooler, holds a Bachelor of Arts degree in Rhetoric & Communication from the University at Albany in New York, and lives in Queens.
Website:
Social Media Links:
LinkedIn: @nataliegreaves
Facebook: @GreavesComm
Instagram: @greaveswrites