133: Authentic Selling at Your Speaking Engagements with Nikki Rausch [Money Series]
Speaking Your Brand: A Public Speaking Podcast
Release Date: 08/13/2019
![159: What Holds Us Back and What Can Propel Us Forward with Stephanie Harter [Mindset Series] show art](http://assets.libsyn.com/item/13100336?height=50&width=50)
159: What Holds Us Back and What Can Propel Us Forward with Stephanie Harter [Mindset Series]
Speaking Your Brand: A Public Speaking Podcast
How do you know when you’re ready for the next big thing, to make a change?
info_outline![158: Dealing with Uncertainty and Fear When Public Speaking [Mindset Series] show art](http://assets.libsyn.com/item/13007507?height=50&width=50)
158: Dealing with Uncertainty and Fear When Public Speaking [Mindset Series]
Speaking Your Brand: A Public Speaking Podcast
Public speaking can certainly bring about nerves and uncertainty, whether you’re a new speaker or you’ve been speaking a while and want to try something new on stage or with a larger audience.
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157: Traits of a Successful Speaker
Speaking Your Brand: A Public Speaking Podcast
I’m sharing 7 books and 4 podcast series that have impacted me personally and professionally because they’ve made me think about being a speaker (and an entrepreneur) in a different way.
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156: Visibility Strategies That Get You Noticed with Janice Gassam, Ph.D.
Speaking Your Brand: A Public Speaking Podcast
From graduating with her Ph.D. in Applied Organizational Psychology to becoming a sought-after speaker and a Senior Contributing Writer to Forbes, my guest Janice Gassam has quickly elevated her visibility over the pat few years.
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155: How Public Speaking Built My Businesses: Lessons and Mistakes
Speaking Your Brand: A Public Speaking Podcast
Public speaking has undoubtedly been one of the key factors in building 3 different businesses over the last 18 years.
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154: Trends in Public Speaking for 2020
Speaking Your Brand: A Public Speaking Podcast
What trends are on the horizon that you can capitalize on to get better speaking engagements and to get better results from them?
info_outline![153: [Coaching] Threading a Story Throughout Your Signature Talk with Amber Hawley show art](http://assets.libsyn.com/item/12549914?height=50&width=50)
153: [Coaching] Threading a Story Throughout Your Signature Talk with Amber Hawley
Speaking Your Brand: A Public Speaking Podcast
Do you feel like you have too much content in your presentations? Too many things you can share with your audiences and you’re not sure how to select what to include?
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Bonus: Year in Review: What Worked, What Didn’t, What’s Coming in 2020
Speaking Your Brand: A Public Speaking Podcast
This is a secret bonus episode - my podcast editor doesn’t know about it, neither does my assistant (shhh!).
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152: Where Are They Now: Updates from Past Coaching Guests Teresa McCloy and Anne Torrez
Speaking Your Brand: A Public Speaking Podcast
Remember the VH1 series from the late 1990s called “Where are they now?”
info_outline![151: Dream Big, Speak Big: Inspiration from Women Speakers [Goals & Planning Series] show art](http://assets.libsyn.com/item/12406946?height=50&width=50)
151: Dream Big, Speak Big: Inspiration from Women Speakers [Goals & Planning Series]
Speaking Your Brand: A Public Speaking Podcast
What stage do you dream to be standing on, looking out at the audience, sharing your message?
info_outlineWhen we’re doing unpaid speaking engagements, the expectation is that, because it’s free, we can use it for building brand awareness and for lead generation.
However, many conferences and groups explicitly forbid “selling from the stage.”
I’ve never liked that phrase because it conjures up images of a pitchman on stage hawking their wares like on an infomercial. It’s a turn off to the audience and for many of us speakers it feels awkward and inauthentic.
But, there IS a way to sell who you are and what you do in your presentations authentically and by providing value to your audience.
My guest is Nikki Rausch, who is my sales coach and who last appeared on the podcast in episode 34 in September 2017.
In this episode, Nikki and I talk about:
- How to sell from the stage in an authentic and genuine way
- How to prime people in the audience to want more
- Why you should pre-frame your offer at the beginning of your presentation
- Planting seeds throughout your presentation by telling stories
- Transitioning to your offer and how to determine what price point the offer should be for that audience
- What to do after your presentation is over to get consult calls scheduled right then and there
- Nikki’s Selling Staircase framework (5 steps)
- Negotiating your speaking fees
This is the second episode in our new podcast series on Money, episodes 132-136.
Nikki was a guest speaker in our Master Your Speaking group coaching program and the women were blown away by her feedback to them.
If you’re ready to position yourself as a paid speaker as well as generate more leads from your speaking engagements, join our Monetize Your Speaking online group coaching program.
This is a 3-month online, hands-on program that will help you find/refine your unique topic, create your speaking page, packages and fees, optimize your LinkedIn profile, improve your current presentation to make it more sales-driven, and position yourself as a premium speaker.
About My Guest:
Founder and CEO of “Sales Maven”, an organization dedicated to authentic selling, Nikki Rausch has the unique ability to transform the misunderstood process of “selling”.
With 25+ years of experience selling to such prestigious organizations as The Bill & Melinda Gates Foundation, Hewlett-Packard, and NASA, Nikki shattered sales records in many industries, receiving multiple “top producer” awards along the way.
Today, entrepreneurs and small business owners from a wide range of disciplines hire Nikki to show them how to sell successfully and authentically, without being pushy or “salesy.”
An engaging and sought-after speaker, she shares the secrets of her sales success through illuminating keynote addresses and business-changing workshops. Her robust Sales Maven Society ignites game-changing outcomes for clients.
About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com.
Links:
Show notes at https://www.speakingyourbrand.com/133
Connect with Nikki on her website at https://yoursalesmaven.com.
Get Nikki’s free ebook gift “Closing the Sale” at https://www.yoursalesmaven.com/ebook.
Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.
Join the Monetize Your Speaking group coaching program at https://www.speakingyourbrand.com/group.
Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.
Create your signature talk or TEDx talk. Get all the details at https://www.speakingyourbrand.com/coaching.
Say hi to me on Instagram and Twitter: @CarolMorganCox.
Subscribe to the podcast on Apple Podcasts and leave a review!
Related Podcast Episodes:
- Episode 34: Relationship Selling with Nikki Rausch
- Episode 59: Why You Shouldn’t Sell from the Stage – and What to Do Instead with Carol Cox
- Episode 61: A Game Changer for Your Business and Presentations: Developing Your Own Framework
- Episode 74: Increase Conversions at Your Speaking Engagements with April Caldwell [Coaching]
- Episode 96: Booking Corporate Workshops from Local Speaking Gigs with Louise Brogan [Coaching]