Libsyn Directory

135: The Profits in Putting On a Live Event for Your Community with Anna Seewald [Money Series]

Speaking Your Brand: Public Speaking for Women

Release Date: 08/27/2019

391: Claiming Your Identity as a Speaker and Thought Leader [Speak with Confidence Series]

Speaking Your Brand: Public Speaking for Women

There have been so many times I’ve heard clients tell me, “I’m not a speaker.” Yet they’ve delivered keynotes and been paid thousands of dollars to do so. They’re invited to speak at conferences. They’ve taught classes and workshops for years. They give presentations at work. What’s going on? Why do they resist calling themselves a speaker? Why do we hesitate to claim the identity as a speaker and thought leader? I’m struggling with this right now, except it’s not about claiming my identity as a speaker, but as a book writer. There are a few things going on, which I talk...

390: Impromptu Speaking: How to Prepare and Feel Confident in Any Situation [Speak with Confidence Series]

Speaking Your Brand: Public Speaking for Women

Are you the kind of speaker who loves to have everything prepared in advance? Perhaps you even have your entire presentation scripted out nearly word for word and you have detailed notes for every slide that you rely on? Well, I have a challenge for you: getting more comfortable with impromptu speaking. As a speaker and as a leader, both impromptu and prepared speaking skills are a must. Have you ever had one of these situations happen to you: You're in a meeting or group and asked to share something on the spot. You get really nervous and feel at a loss for words. You're at a networking event...

389: Empowering Women in the Age of AI with Denise Musselwhite

Speaking Your Brand: Public Speaking for Women

We're continuing the series we've been doing this month all around inspiring you to use your voice, no matter what your topic or your industry. If you've been listening to this podcast for a while, you know that I've been really excited about artificial intelligence and ChatGPT and all of the ways AI can help us both personally and professionally. For this episode, I had the pleasure of sitting down with Denise Musselwhite, a technology maven with a rich background in IT and a heart set on women's empowerment in tech. Here's why you absolutely can't miss this episode: Discover Denise's...

388: What Makes a Stand-Out Conference Speaking Proposal and Presentation with Cathy McPhillips

Speaking Your Brand: Public Speaking for Women

Many conferences get hundreds of speaker submissions. How can you make yours stand out so it gets selected? Then, once you do get selected, how do you make sure you deliver an engaging presentation at the conference? That’s what I talk about with my guest Cathy McPhillips, who is Chief Growth Officer at the Marketing AI Institute. Along with the virtual events they host year-round, they also host an in-person conference called MAICON, which I spoke at in 2023. I invited Cathy on the show to share with us: Her background and what brought her to the Marketing AI Institute How Cathy and the...

387: Escaping the Ivory Tower: Stepping into Thought Leadership for Greater Impact with Laura McGuire, EdD

Speaking Your Brand: Public Speaking for Women

I talk quite a bit on this podcast about "the expert trap" and how so many of us get stuck teaching and training and don't step into thought leadership. This applies not only to those of us who are entrepreneurs, but of course to all the academics out there as well (hand raised!). This episode is a treasure trove of insights for anyone passionate about making a difference through their work, particularly in academia or any field where expertise is a given, but thought leadership can make an even bigger impact. My guest is Laura McGuire, EdD, a social scientist, educator, and entrepreneur...

386: The Power of the Performing Arts to Find and Use Your Voice with Theresa Smith-Levin

Speaking Your Brand: Public Speaking for Women

A couple of months ago, I attended an event to honor non-profits. What was really cool was that each non-profit had 2-½ minutes to share their story. When my guest Theresa Smith-Levin, founder of Central Florida Vocal Arts, shared her story, I was instantly inspired and I knew I had to have her on the podcast. Our conversation is a testament to the power of storytelling, vulnerability, and community in fostering personal and collective growth. Theresa's work with Central Florida Vocal Arts is not just about singing; it's about creating a space where young people can grow into their...

385: Leading with Story in Your Talks [Roundtable]

Speaking Your Brand: Public Speaking for Women

You know how powerful storytelling is in your presentations and talks. How can you go about integrating your stories in a way that truly connects you to your audiences? There is no *one way* to integrate stories into your talks. Your story can be central to your talk or it can be a supporting element. You can play with the timeline of the story - start in the middle and then come back to the beginning later or start at the end. In this episode, our lead speaking coach Diane Diaz hosts three of our clients who were at our recent 3-day in-person speaking retreat, Darci Foshay, Dani Einsohn, and...

384: How to Tackle a Big Global Issue in Your Thought Leadership and Talks with Neha Pathak, MD

Speaking Your Brand: Public Speaking for Women

If you’ve ever felt like your topic or message may be overwhelming to your audience or the issue you want to address is a really big one and you’re not sure how your audience is going to relate to it or know how to take action, you’re going to appreciate this conversation. My guest is Dr. Neha Pathak, a physician and lead medical editor at WebMD, who graduated from our Thought Leader Academy last fall. Neha and I talk about: Her roles as a primary care physician, lead medical editor at WebMD, and host of WebMD’s podcast How she came to her signature talk topic and thought leadership...

383: Using Their Voices: Live Signature Talks from Our Thought Leader Academy Grads [Part 2]

Speaking Your Brand: Public Speaking for Women

You heard half of our latest Thought Leader Academy grads deliver a 10-minute section of their signature talk last week on episode 381, now you get to hear the other three. In this episode, our lead speaking coach Diane Diaz hosts Maria Flynn, Karen Williams, and Brigette Serfaty, PharmD. You’ll hear how they’ve incorporated their thought leadership message, storytelling, humor, and their frameworks into their talks. We also have a roundtable discussion about what they’ve learned from being in the Thought Leader Academy and what’s next for them as speakers and thought leaders. This...

382: 3 Signs You're Stuck in the Expert Trap with Your Public Speaking

Speaking Your Brand: Public Speaking for Women

I know you want to grow your business and brand and have a bigger impact as a thought leader. But, as high-achieving women, there are beliefs we have that get us stuck in the expert trap. We believe that we need to teach/train to provide value; that training content is what our audience wants; and our identity is tied to seeing ourselves as the expert. These beliefs are what can hold you back from thought leadership and the impact and income you want to make. The problem is that your presentations and content are undifferentiated and lack emotional resonance. In this episode, I share 3 signs...

More Episodes

For the past few episodes, we’ve talked about how you can monetize your speaking, whether it’s by getting paid a fee or generating leads and sales.

Have you thought about putting on your own live, in-person event as another way to monetize your speaking and business?

Notice that the title of this episode is “profits” (plural). That’s because, as you’ll hear, there are multiple benefits for you of putting on a live event.

My guest is Anna Seewald, who has built a community from her own podcast and Facebook group.

She decided at the end of 2018 that she was going to put on a live event in 2019.

In this episode, Anna and I talk about:

Why she decided to host an in-person, one-day event
The reality of breaking even on the event itself
The profits you can make that are more than the money
How Anna decided on her ticket prices
Anna paid her speakers (yay!)
Where most of her ticket sales came from - and the surprising role social media played
Revenue streams from the event besides ticket sales
Lessons learned for next time, including you being the keynote speaker

This episode is part of our Money series, episodes 132-136.

If you’re ready to position yourself as a paid speaker as well as generate more leads from your speaking engagements, join our Monetize Your Speaking online group coaching program.

This is a 3-month online, hands-on program that will help you find/refine your unique topic, create your speaking page, packages and fees, optimize your LinkedIn profile, improve your current presentation to make it more sales-driven, and position yourself as a premium speaker.

About My Guest: Anna Seewald, M.Ed is a Parent Educator, Keynote Speaker, Author and Host of The Authentic Parenting Podcast. With background in psychology and education, having worked with children for 18 years, today she helps conscious moms and dads to become calm and connected to themselves and their children through trauma-informed education. She believes in helping children by helping parents. She has a private practice that specializes in parent education, where she provides one-on-one parent coaching, parenting, court ordered, and co-parenting classes.

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com.

Links:

Show notes at https://www.speakingyourbrand.com/135

Connect with Anna on her website: http://www.authenticparenting.com.

Listen to Anna’s podcast “Authentic Parenting”.

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Join our Monetize Your Speaking group coaching program at https://www.speakingyourbrand.com/group.

Create your signature talk or TEDx talk. Get all the details at https://www.speakingyourbrand.com/coaching.

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts and leave a review!

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