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135: The Profits in Putting On a Live Event for Your Community with Anna Seewald [Money Series]

Speaking Your Brand: A Public Speaking Podcast

Release Date: 08/27/2019

160: Shifting Your Sales Mindset and Strategies for Greater Success with Reena Philpot [Mindset Series] show art 160: Shifting Your Sales Mindset and Strategies for Greater Success with Reena Philpot [Mindset Series]

Speaking Your Brand: A Public Speaking Podcast

How would you like a bucket of leads at your business doorstep every day?

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159: What Holds Us Back and What Can Propel Us Forward with Stephanie Harter [Mindset Series] show art 159: What Holds Us Back and What Can Propel Us Forward with Stephanie Harter [Mindset Series]

Speaking Your Brand: A Public Speaking Podcast

How do you know when you’re ready for the next big thing, to make a change?

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158: Dealing with Uncertainty and Fear When Public Speaking [Mindset Series] show art 158: Dealing with Uncertainty and Fear When Public Speaking [Mindset Series]

Speaking Your Brand: A Public Speaking Podcast

Public speaking can certainly bring about nerves and uncertainty, whether you’re a new speaker or you’ve been speaking a while and want to try something new on stage or with a larger audience.

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157: Traits of a Successful Speaker show art 157: Traits of a Successful Speaker

Speaking Your Brand: A Public Speaking Podcast

I’m sharing 7 books and 4 podcast series that have impacted me personally and professionally because they’ve made me think about being a speaker (and an entrepreneur) in a different way.

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156: Visibility Strategies That Get You Noticed with Janice Gassam, Ph.D. show art 156: Visibility Strategies That Get You Noticed with Janice Gassam, Ph.D.

Speaking Your Brand: A Public Speaking Podcast

From graduating with her Ph.D. in Applied Organizational Psychology to becoming a sought-after speaker and a Senior Contributing Writer to Forbes, my guest Janice Gassam has quickly elevated her visibility over the pat few years.

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155: How Public Speaking Built My Businesses: Lessons and Mistakes show art 155: How Public Speaking Built My Businesses: Lessons and Mistakes

Speaking Your Brand: A Public Speaking Podcast

Public speaking has undoubtedly been one of the key factors in building 3 different businesses over the last 18 years.

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154: Trends in Public Speaking for 2020 show art 154: Trends in Public Speaking for 2020

Speaking Your Brand: A Public Speaking Podcast

What trends are on the horizon that you can capitalize on to get better speaking engagements and to get better results from them?

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153: [Coaching] Threading a Story Throughout Your Signature Talk with Amber Hawley show art 153: [Coaching] Threading a Story Throughout Your Signature Talk with Amber Hawley

Speaking Your Brand: A Public Speaking Podcast

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Bonus: Year in Review: What Worked, What Didn’t, What’s Coming in 2020 show art Bonus: Year in Review: What Worked, What Didn’t, What’s Coming in 2020

Speaking Your Brand: A Public Speaking Podcast

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152: Where Are They Now: Updates from Past Coaching Guests Teresa McCloy and Anne Torrez show art 152: Where Are They Now: Updates from Past Coaching Guests Teresa McCloy and Anne Torrez

Speaking Your Brand: A Public Speaking Podcast

Remember the VH1 series from the late 1990s called “Where are they now?”

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More Episodes

For the past few episodes, we’ve talked about how you can monetize your speaking, whether it’s by getting paid a fee or generating leads and sales.

Have you thought about putting on your own live, in-person event as another way to monetize your speaking and business?

Notice that the title of this episode is “profits” (plural). That’s because, as you’ll hear, there are multiple benefits for you of putting on a live event.

My guest is Anna Seewald, who has built a community from her own podcast and Facebook group.

She decided at the end of 2018 that she was going to put on a live event in 2019.

In this episode, Anna and I talk about:

  • Why she decided to host an in-person, one-day event
  • The reality of breaking even on the event itself
  • The profits you can make that are more than the money
  • How Anna decided on her ticket prices
  • Anna paid her speakers (yay!)
  • Where most of her ticket sales came from - and the surprising role social media played
  • Revenue streams from the event besides ticket sales
  • Lessons learned for next time, including you being the keynote speaker

 

This episode is part of our Money series, episodes 132-136.

If you’re ready to position yourself as a paid speaker as well as generate more leads from your speaking engagements, join our Monetize Your Speaking online group coaching program.

This is a 3-month online, hands-on program that will help you find/refine your unique topic, create your speaking page, packages and fees, optimize your LinkedIn profile, improve your current presentation to make it more sales-driven, and position yourself as a premium speaker.

 

About My Guest:  Anna Seewald, M.Ed is a Parent Educator, Keynote Speaker, Author and Host of The Authentic Parenting Podcast. With background in psychology and education, having worked with children for 18 years, today she helps conscious moms and dads to become calm and connected to themselves and their children through trauma-informed education. She believes in helping children by helping parents. She has a private practice that specializes in parent education, where she provides one-on-one parent coaching, parenting, court ordered, and co-parenting classes. 

 

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com


Links:

Show notes at https://www.speakingyourbrand.com/135

Connect with Anna on her website: http://www.authenticparenting.com.

Listen to Anna’s podcast “Authentic Parenting”.

Join the free Speaking Your Brand community at https://www.speakingyourbrand.com/join/ or text the word SPEAKING to 444-999.

Join our Monetize Your Speaking group coaching program at https://www.speakingyourbrand.com/group

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Create your signature talk or TEDx talk. Get all the details at https://www.speakingyourbrand.com/coaching

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts and leave a review!


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