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142: Positioning Your Brand for Business Growth with Lisa Princic [Leadership Series]

Speaking Your Brand: A Public Speaking Podcast

Release Date: 10/15/2019

175: The Work of Anti-Racism as White Women with Carol Cox and Diane Diaz show art 175: The Work of Anti-Racism as White Women with Carol Cox and Diane Diaz

Speaking Your Brand: A Public Speaking Podcast

This is a conversation for white women about our role and privilege in a racist and white supremacist society and the work *we* need to do.

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174: Hosting Your Own Virtual Summit with Dr. Holly Tucker show art 174: Hosting Your Own Virtual Summit with Dr. Holly Tucker

Speaking Your Brand: A Public Speaking Podcast

Have you thought about hosting your own virtual summit?

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173: Going Virtual with Your Business and Speaking for the First Time with Dr. Bibi Pirayesh show art 173: Going Virtual with Your Business and Speaking for the First Time with Dr. Bibi Pirayesh

Speaking Your Brand: A Public Speaking Podcast

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172: Get Past Perfection and Throw Out the Script with Joy Spencer show art 172: Get Past Perfection and Throw Out the Script with Joy Spencer

Speaking Your Brand: A Public Speaking Podcast

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171: 5 Types of Webinars You Can Do to Grow Your Business and Visibility with Carol Cox and Diane Diaz show art 171: 5 Types of Webinars You Can Do to Grow Your Business and Visibility with Carol Cox and Diane Diaz

Speaking Your Brand: A Public Speaking Podcast

Do you have a strategy for your webinars?

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170: [Coaching] Taking Action and Pivoting in Your Business with Virtual Offerings with Amanda J. Hill show art 170: [Coaching] Taking Action and Pivoting in Your Business with Virtual Offerings with Amanda J. Hill

Speaking Your Brand: A Public Speaking Podcast

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169: Leveraging Free Speaking Engagements Into Bigger Opportunities with Angela Hosking show art 169: Leveraging Free Speaking Engagements Into Bigger Opportunities with Angela Hosking

Speaking Your Brand: A Public Speaking Podcast

A question I get asked a lot is: How can I get paid to speak? One of the best ways is to speak and present for free. This goes for both in-person and online presentations and trainings. My guest today is Angela Hosking, who is a dynamic speaker and founder of Her One Tribe. We talk about strategies she used to get her first free speaking engagements (that you can use too), how she used online summits and webinars to build her email list, and opportunities that have come from the speaking she’s done.

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168: Speaking and Embodying Your Values In Your Work with Patti Perez show art 168: Speaking and Embodying Your Values In Your Work with Patti Perez

Speaking Your Brand: A Public Speaking Podcast

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167: Creating a Sense of Belonging with Your Audience with Traci Baxley, Ed.D. show art 167: Creating a Sense of Belonging with Your Audience with Traci Baxley, Ed.D.

Speaking Your Brand: A Public Speaking Podcast

Whether you’re presenting online or in person, to any size audience, creating a sense of belonging with your audience builds trust and contributes to their learning experience. My guest Traci Baxley, Ed.D. calls herself a “belonging advocate” and she walks her talk. Learn strategies you can use and why your vulnerability is key.

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166: Reimagining Our Businesses, Industries, and Public Speaking with Carol Cox and Diane Diaz show art 166: Reimagining Our Businesses, Industries, and Public Speaking with Carol Cox and Diane Diaz

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Join me and Diane Diaz for an honest and real conversation about:

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More Episodes

As we continue our series on Leadership, how can you position your brand, both as a speaker and as an entrepreneur, for growth?

When you’re seen as a leader in your industry, you’re going to attract premium clients and speaking engagements.

My guest is Lisa Princic, who was my first business coach in 2015 and who helps business owners develop their business models and value proposition.

In this episode, Lisa and I talk about:

  • What it means to have a strong personal brand
  • The difference between marketing and positioning
  • Most people *think* they have a marketing problem, but really they have a positioning problem
  • 3 ways to figure out your positioning
  • The impact of having a signature offering on your business growth


About My Guest: Lisa Princic helps impact-driven business owners dive deep into their unique value and business models to build sustainable $1million brands. She helps them simplify their offers, focus their brand with bolder messaging and strengthen their marketing systems. Lisa is a trained business strategist and marketing mentor who eases business owners from successful chaos to strategic flow to create more success and fulfillment. Lisa is also the host of the Message & Mastery podcast.

 

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com


Links:

Show notes at https://www.speakingyourbrand.com/142

Connect with Lisa on her website at https://lisaprincic.com/.

Listen to Lisa’s podcast “Mastery & Message” (I was on in episode 4).

Listen to “Leveraging Your Special Sauce with Carol Cox” on the What Works podcast episode 236 hosted by Tara McMullin. (Tara was on the SYB podcast in episode 122: A Fresh Approach to Social Media Engagement.)

Listen to “Scale Your Message with Carol Cox” on the Fierce Feminine Leadership podcast episode 369 hosted by Eleanor Beaton. (Eleanor was on the SYB podcast in episode 128: The 4 Visibility Mindset Shifts You Must Make.)

Download our free Strategic Speaking Guide at https://www.speakingyourbrand.com/strategic-speaking/ or text the word SPEAKING to 33-777.

Get on the interest list for our Master Your Speaking group coaching program at https://www.speakingyourbrand.com/mastery

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Create your signature talk or TEDx talk. Get all the details at https://www.speakingyourbrand.com/coaching

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts and leave a review!


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