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142: Positioning Your Brand for Business Growth with Lisa Princic [Leadership Series]

Speaking Your Brand: A Public Speaking Podcast

Release Date: 10/15/2019

159: What Holds Us Back and What Can Propel Us Forward with Stephanie Harter [Mindset Series] show art 159: What Holds Us Back and What Can Propel Us Forward with Stephanie Harter [Mindset Series]

Speaking Your Brand: A Public Speaking Podcast

How do you know when you’re ready for the next big thing, to make a change?

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158: Dealing with Uncertainty and Fear When Public Speaking [Mindset Series] show art 158: Dealing with Uncertainty and Fear When Public Speaking [Mindset Series]

Speaking Your Brand: A Public Speaking Podcast

Public speaking can certainly bring about nerves and uncertainty, whether you’re a new speaker or you’ve been speaking a while and want to try something new on stage or with a larger audience.

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157: Traits of a Successful Speaker show art 157: Traits of a Successful Speaker

Speaking Your Brand: A Public Speaking Podcast

I’m sharing 7 books and 4 podcast series that have impacted me personally and professionally because they’ve made me think about being a speaker (and an entrepreneur) in a different way.

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156: Visibility Strategies That Get You Noticed with Janice Gassam, Ph.D. show art 156: Visibility Strategies That Get You Noticed with Janice Gassam, Ph.D.

Speaking Your Brand: A Public Speaking Podcast

From graduating with her Ph.D. in Applied Organizational Psychology to becoming a sought-after speaker and a Senior Contributing Writer to Forbes, my guest Janice Gassam has quickly elevated her visibility over the pat few years.

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155: How Public Speaking Built My Businesses: Lessons and Mistakes show art 155: How Public Speaking Built My Businesses: Lessons and Mistakes

Speaking Your Brand: A Public Speaking Podcast

Public speaking has undoubtedly been one of the key factors in building 3 different businesses over the last 18 years.

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154: Trends in Public Speaking for 2020 show art 154: Trends in Public Speaking for 2020

Speaking Your Brand: A Public Speaking Podcast

What trends are on the horizon that you can capitalize on to get better speaking engagements and to get better results from them?

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153: [Coaching] Threading a Story Throughout Your Signature Talk with Amber Hawley show art 153: [Coaching] Threading a Story Throughout Your Signature Talk with Amber Hawley

Speaking Your Brand: A Public Speaking Podcast

Do you feel like you have too much content in your presentations? Too many things you can share with your audiences and you’re not sure how to select what to include?

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Bonus: Year in Review: What Worked, What Didn’t, What’s Coming in 2020 show art Bonus: Year in Review: What Worked, What Didn’t, What’s Coming in 2020

Speaking Your Brand: A Public Speaking Podcast

This is a secret bonus episode - my podcast editor doesn’t know about it, neither does my assistant (shhh!).

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152: Where Are They Now: Updates from Past Coaching Guests Teresa McCloy and Anne Torrez show art 152: Where Are They Now: Updates from Past Coaching Guests Teresa McCloy and Anne Torrez

Speaking Your Brand: A Public Speaking Podcast

Remember the VH1 series from the late 1990s called “Where are they now?”

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151: Dream Big, Speak Big: Inspiration from Women Speakers [Goals & Planning Series] show art 151: Dream Big, Speak Big: Inspiration from Women Speakers [Goals & Planning Series]

Speaking Your Brand: A Public Speaking Podcast

What stage do you dream to be standing on, looking out at the audience, sharing your message?

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More Episodes

As we continue our series on Leadership, how can you position your brand, both as a speaker and as an entrepreneur, for growth?

When you’re seen as a leader in your industry, you’re going to attract premium clients and speaking engagements.

My guest is Lisa Princic, who was my first business coach in 2015 and who helps business owners develop their business models and value proposition.

In this episode, Lisa and I talk about:

  • What it means to have a strong personal brand
  • The difference between marketing and positioning
  • Most people *think* they have a marketing problem, but really they have a positioning problem
  • 3 ways to figure out your positioning
  • The impact of having a signature offering on your business growth


About My Guest: Lisa Princic helps impact-driven business owners dive deep into their unique value and business models to build sustainable $1million brands. She helps them simplify their offers, focus their brand with bolder messaging and strengthen their marketing systems. Lisa is a trained business strategist and marketing mentor who eases business owners from successful chaos to strategic flow to create more success and fulfillment. Lisa is also the host of the Message & Mastery podcast.

 

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com


Links:

Show notes at https://www.speakingyourbrand.com/142

Connect with Lisa on her website at https://lisaprincic.com/.

Listen to Lisa’s podcast “Mastery & Message” (I was on in episode 4).

Listen to “Leveraging Your Special Sauce with Carol Cox” on the What Works podcast episode 236 hosted by Tara McMullin. (Tara was on the SYB podcast in episode 122: A Fresh Approach to Social Media Engagement.)

Listen to “Scale Your Message with Carol Cox” on the Fierce Feminine Leadership podcast episode 369 hosted by Eleanor Beaton. (Eleanor was on the SYB podcast in episode 128: The 4 Visibility Mindset Shifts You Must Make.)

Download our free Strategic Speaking Guide at https://www.speakingyourbrand.com/strategic-speaking/ or text the word SPEAKING to 33-777.

Get on the interest list for our Master Your Speaking group coaching program at https://www.speakingyourbrand.com/mastery

Sign up for a Strategy Session at https://www.speakingyourbrand.com/strategy.

Create your signature talk or TEDx talk. Get all the details at https://www.speakingyourbrand.com/coaching

Say hi to me on Instagram and Twitter: @CarolMorganCox.

Subscribe to the podcast on Apple Podcasts and leave a review!


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