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147: Radical Customer Empathy: From an Idea to a Framework to a Book with Danya Shea [Frameworks Series]

Speaking Your Brand: A Public Speaking Podcast

Release Date: 11/19/2019

208: Being an Introvert and a Speaker with Katherine N. Johnson show art 208: Being an Introvert and a Speaker with Katherine N. Johnson

Speaking Your Brand: A Public Speaking Podcast

If you’re an introvert, the thought of visibility, and maybe even the thought of public speaking, is one that you may be a little bit more hesitant to pursue.

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207: [On-Air Coaching] Visibility Strategies for 2021 with Mary Beth Simon show art 207: [On-Air Coaching] Visibility Strategies for 2021 with Mary Beth Simon

Speaking Your Brand: A Public Speaking Podcast

With many of our speaking engagements and events forced to convert to online presentations and webinars, I know that a lot of us are excited to get back to in-person speaking (hopefully sometime in the later half of 2021).

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206: Trends in Public Speaking and Thought Leadership for 2021 with Carol Cox show art 206: Trends in Public Speaking and Thought Leadership for 2021 with Carol Cox

Speaking Your Brand: A Public Speaking Podcast

Happy New Year! This is the 3rd year in a row I’ve done a trends episode for the start of the year.

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205: The 4 Types of Talks You Need as a Speaker and Thought Leader with Carol Cox and Diane Diaz [Goals & Planning Series] show art 205: The 4 Types of Talks You Need as a Speaker and Thought Leader with Carol Cox and Diane Diaz [Goals & Planning Series]

Speaking Your Brand: A Public Speaking Podcast

I talk quite a bit on this podcast about signature talks - why you should have one and what goes into one.

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204: Make Better Decisions Around Business and Speaking Opportunities with Danielle Hayden [Goals & Planning Series] show art 204: Make Better Decisions Around Business and Speaking Opportunities with Danielle Hayden [Goals & Planning Series]

Speaking Your Brand: A Public Speaking Podcast

How can we create a decision-making filter to determine which opportunities to say ‘yes’ to and which to say ‘no’ to?

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203: What Should Be On Your Financial Review Checklist with Lesley Batson [Goals & Planning Series] show art 203: What Should Be On Your Financial Review Checklist with Lesley Batson [Goals & Planning Series]

Speaking Your Brand: A Public Speaking Podcast

This episode is 2 conversations in one.

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202: Measuring the Right Metrics to Get the Results You Want with Casey Gromer [Goals & Planning Series] show art 202: Measuring the Right Metrics to Get the Results You Want with Casey Gromer [Goals & Planning Series]

Speaking Your Brand: A Public Speaking Podcast

What should you be measuring in your business and in your speaking and visibility efforts?

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201: Year in Review: What Worked, What Didn't, What's Next with Carol Cox and Diane Diaz [Goals & Planning Series] show art 201: Year in Review: What Worked, What Didn't, What's Next with Carol Cox and Diane Diaz [Goals & Planning Series]

Speaking Your Brand: A Public Speaking Podcast

Although 2020 didn’t end up going quite as planned (understatement of the year), there are lessons I’ve taken from it that have made me and Speaking Your Brand as a business stronger and more resilient.

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200: Lessons, Mistakes, & Wins from Creating 200 Podcast Episodes with Carol Cox show art 200: Lessons, Mistakes, & Wins from Creating 200 Podcast Episodes with Carol Cox

Speaking Your Brand: A Public Speaking Podcast

200th episode celebration! 

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199: Make Your Data-Driven Presentations More Interesting and Story-Driven with Monique Ositelu, PhD [Storytelling Series] show art 199: Make Your Data-Driven Presentations More Interesting and Story-Driven with Monique Ositelu, PhD [Storytelling Series]

Speaking Your Brand: A Public Speaking Podcast

We’ve heard so much about the importance of storytelling over the past few years that using data, statistics, and research in our presentations seems to have been sidelined.

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More Episodes

We’re continuing our series on Frameworks with a deep dive into how my guest and her business partner created their framework, from idea to testing with clients to writing a book.

My guest is Danya Shea, who is the co-founder of FervorWorks, a think tank that helps companies achieve exponential growth and scalability.

How do they help companies do this? With what they call Radical Customer Empathy.

What is Radical Customer Empathy? You’ll learn about it in this episode, as well as how Shea has successfully used their framework to attract different types of clients, from software start-ups to mid-tier consumer goods companies.

 Shea and I talk about:

  • What Radical Customer Empathy is (you can use this in your business too)
  • Examples of 3 different stages of companies with which Shea has used her framework
  • How having a replicable, scalable, and predictable framework has been beneficial to the growth of her company, including in the sales process and for attracting speaking opportunities
  • How she came up with and tested the framework, including their Ideal Customer Journey

 

This episode is part of our series on Frameworks, episodes 145-148.

Need help creating your framework? Work with us in a 90-minute strategy session or create both your signature framework and signature talk in a Virtual VIP Day. 

NEW! We’ve created a LinkedIn for Speakers online masterclass so you can leverage the power of LinkedIn to land speaking gigs, build your brand, and grow your business.

In this video masterclass, you’ll learn the 3 C’s: 

  • Copy = Write copy for your LinkedIn profile that optimizes your profile for search and gets you found by your ideal clients
  • Content = Create and share content on the LinkedIn platform that enhances your profile and brand, positions you as a thought leader in your industry, and gets your LinkedIn presence in front of more of your ideal audience
  • Connections = Mine the data on the LinkedIn platform to grow your network, nurture your connections, and build your know, like, trust factor

 

SPECIAL LIMITED-TIME DISCOUNT FOR PODCAST LISTENERS: Get 50% off the masterclass by using the coupon code “podcast” at https://www.speakingyourbrand.com/linkedin. Available for a limited time.

 

About My Guest: Danya Shea is co-founder of FervorWorks and is your on-call market-acquisition strategist and technologist. As an advocate and activist, she stays on top of rapidly changing trends in consumer behavior and expectations. Keeping objectives in full-view, she insists data be meaningful and clear to support rapid decision-making. Shea’s leadership and teaching on empathy in business and modern business design has earned her recognition by the Orlando Business Journal as one of twelve 2016 Economic Game Changers, Women Who Means Business and a 2015 Top 40 Under 40. 


About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com

Links:

Show notes at https://www.speakingyourbrand.com/147

Connect with Shea on her website at https://www.fervorworks.com/.

Get Shea’s book “Radical Customer Empathy” at https://www.fervorworks.com/book.

Download our free Strategic Speaking Guide at https://www.speakingyourbrand.com/strategic-speaking/ or text the word SPEAKING to 33-777.

Get on the interest list for our Master Your Speaking group coaching program at https://www.speakingyourbrand.com/mastery

Sign up for a Strategy Session to find your framework at https://www.speakingyourbrand.com/strategy.

Create your signature talk or TEDx talk. Get all the details at https://www.speakingyourbrand.com/coaching

Connect with me on LinkedIn.

Subscribe to the podcast on Apple Podcasts and leave a review!

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