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147: Radical Customer Empathy: From an Idea to a Framework to a Book with Danya Shea [Frameworks Series]

Speaking Your Brand: A Public Speaking Podcast

Release Date: 11/19/2019

161: Mindset and Negotiation Strategies for Speakers with Latesha Byrd [Mindset Series] show art 161: Mindset and Negotiation Strategies for Speakers with Latesha Byrd [Mindset Series]

Speaking Your Brand: A Public Speaking Podcast

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Speaking Your Brand: A Public Speaking Podcast

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159: What Holds Us Back and What Can Propel Us Forward with Stephanie Harter [Mindset Series] show art 159: What Holds Us Back and What Can Propel Us Forward with Stephanie Harter [Mindset Series]

Speaking Your Brand: A Public Speaking Podcast

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158: Dealing with Uncertainty and Fear When Public Speaking [Mindset Series] show art 158: Dealing with Uncertainty and Fear When Public Speaking [Mindset Series]

Speaking Your Brand: A Public Speaking Podcast

Public speaking can certainly bring about nerves and uncertainty, whether you’re a new speaker or you’ve been speaking a while and want to try something new on stage or with a larger audience.

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157: Traits of a Successful Speaker show art 157: Traits of a Successful Speaker

Speaking Your Brand: A Public Speaking Podcast

I’m sharing 7 books and 4 podcast series that have impacted me personally and professionally because they’ve made me think about being a speaker (and an entrepreneur) in a different way.

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155: How Public Speaking Built My Businesses: Lessons and Mistakes show art 155: How Public Speaking Built My Businesses: Lessons and Mistakes

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154: Trends in Public Speaking for 2020 show art 154: Trends in Public Speaking for 2020

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153: [Coaching] Threading a Story Throughout Your Signature Talk with Amber Hawley show art 153: [Coaching] Threading a Story Throughout Your Signature Talk with Amber Hawley

Speaking Your Brand: A Public Speaking Podcast

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Speaking Your Brand: A Public Speaking Podcast

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More Episodes

We’re continuing our series on Frameworks with a deep dive into how my guest and her business partner created their framework, from idea to testing with clients to writing a book.

My guest is Danya Shea, who is the co-founder of FervorWorks, a think tank that helps companies achieve exponential growth and scalability.

How do they help companies do this? With what they call Radical Customer Empathy.

What is Radical Customer Empathy? You’ll learn about it in this episode, as well as how Shea has successfully used their framework to attract different types of clients, from software start-ups to mid-tier consumer goods companies.

 Shea and I talk about:

  • What Radical Customer Empathy is (you can use this in your business too)
  • Examples of 3 different stages of companies with which Shea has used her framework
  • How having a replicable, scalable, and predictable framework has been beneficial to the growth of her company, including in the sales process and for attracting speaking opportunities
  • How she came up with and tested the framework, including their Ideal Customer Journey

 

This episode is part of our series on Frameworks, episodes 145-148.

Need help creating your framework? Work with us in a 90-minute strategy session or create both your signature framework and signature talk in a Virtual VIP Day. 

NEW! We’ve created a LinkedIn for Speakers online masterclass so you can leverage the power of LinkedIn to land speaking gigs, build your brand, and grow your business.

In this video masterclass, you’ll learn the 3 C’s: 

  • Copy = Write copy for your LinkedIn profile that optimizes your profile for search and gets you found by your ideal clients
  • Content = Create and share content on the LinkedIn platform that enhances your profile and brand, positions you as a thought leader in your industry, and gets your LinkedIn presence in front of more of your ideal audience
  • Connections = Mine the data on the LinkedIn platform to grow your network, nurture your connections, and build your know, like, trust factor

 

SPECIAL LIMITED-TIME DISCOUNT FOR PODCAST LISTENERS: Get 50% off the masterclass by using the coupon code “podcast” at https://www.speakingyourbrand.com/linkedin. Available for a limited time.

 

About My Guest: Danya Shea is co-founder of FervorWorks and is your on-call market-acquisition strategist and technologist. As an advocate and activist, she stays on top of rapidly changing trends in consumer behavior and expectations. Keeping objectives in full-view, she insists data be meaningful and clear to support rapid decision-making. Shea’s leadership and teaching on empathy in business and modern business design has earned her recognition by the Orlando Business Journal as one of twelve 2016 Economic Game Changers, Women Who Means Business and a 2015 Top 40 Under 40. 


About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com

Links:

Show notes at https://www.speakingyourbrand.com/147

Connect with Shea on her website at https://www.fervorworks.com/.

Get Shea’s book “Radical Customer Empathy” at https://www.fervorworks.com/book.

Download our free Strategic Speaking Guide at https://www.speakingyourbrand.com/strategic-speaking/ or text the word SPEAKING to 33-777.

Get on the interest list for our Master Your Speaking group coaching program at https://www.speakingyourbrand.com/mastery

Sign up for a Strategy Session to find your framework at https://www.speakingyourbrand.com/strategy.

Create your signature talk or TEDx talk. Get all the details at https://www.speakingyourbrand.com/coaching

Connect with me on LinkedIn.

Subscribe to the podcast on Apple Podcasts and leave a review!

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