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179: The Deep Truths You and Your Brand Need to Say with Rebeca Arbona [Finding Your Voice Series]

Speaking Your Brand: A Public Speaking Podcast

Release Date: 06/30/2020

192: The Cure for Vulnerability Hangovers with Carol Cox [Use Your Voice Series] show art 192: The Cure for Vulnerability Hangovers with Carol Cox [Use Your Voice Series]

Speaking Your Brand: A Public Speaking Podcast

Have you ever had a vulnerability hangover?

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191: Women in Politics and the Public Sphere with Rep. Anna Eskamani [Use Your Voice Series] show art 191: Women in Politics and the Public Sphere with Rep. Anna Eskamani [Use Your Voice Series]

Speaking Your Brand: A Public Speaking Podcast

I’m excited to have on the show today Anna Eskamani, who is my state representative in the Orlando, Florida, area where I live.

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Speaking Your Brand: A Public Speaking Podcast

Have you had an experience that made it so you couldn’t *not* speak up and use your voice?

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189: Behind the Scenes of Planning Our Virtual Summit with Carol Cox and Diane Diaz [Use Your Voice Series] show art 189: Behind the Scenes of Planning Our Virtual Summit with Carol Cox and Diane Diaz [Use Your Voice Series]

Speaking Your Brand: A Public Speaking Podcast

What’s it like to plan an event in only 8 weeks? We’re about to find out!

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188: Trendsetting, Thought Leadership, and Trusted Circles with Gina Bianchini [Use Your Voice Series] show art 188: Trendsetting, Thought Leadership, and Trusted Circles with Gina Bianchini [Use Your Voice Series]

Speaking Your Brand: A Public Speaking Podcast

My guest is Gina Bianchini, the founder of Mighty Networks, which enables people like you (and me!) create and host online communities (and more).

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187: [Coaching] Identifying a Container for Your Message and Content with Diane Diaz and Brenda Reiss [Thought Leadership Series] show art 187: [Coaching] Identifying a Container for Your Message and Content with Diane Diaz and Brenda Reiss [Thought Leadership Series]

Speaking Your Brand: A Public Speaking Podcast

A few weeks ago in episode 184, I talked about the five elements that thought leaders have.

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186: From Hashtag to Podcast to Book: Developing Your Thought Leadership Platform with Elayne Fluker [Thought Leadership Series]  show art 186: From Hashtag to Podcast to Book: Developing Your Thought Leadership Platform with Elayne Fluker [Thought Leadership Series]

Speaking Your Brand: A Public Speaking Podcast

We’ve been talking about thought leadership for the past few episodes - what it means to be a thought leader, what thought leaders have in common, and the importance of having a container/project for your message.

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185: My Journey as a Thought Leader and How We’re Evolving at Speaking Your Brand with Carol Cox [Thought Leadership Series] show art 185: My Journey as a Thought Leader and How We’re Evolving at Speaking Your Brand with Carol Cox [Thought Leadership Series]

Speaking Your Brand: A Public Speaking Podcast

This episode didn't quite go as planned. If you’ve been listening to this podcast recently, you may have noticed how hard it is for me to tap into my emotions.

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184: Why Some Speakers Become Thought Leaders with Carol Cox [Thought Leadership Series] show art 184: Why Some Speakers Become Thought Leaders with Carol Cox [Thought Leadership Series]

Speaking Your Brand: A Public Speaking Podcast

What do you think when you hear the term “thought leader?”

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183: Amplify Your Voice by Having a Sponsor with Jhaymee Tynan [Finding Your Voice Series] show art 183: Amplify Your Voice by Having a Sponsor with Jhaymee Tynan [Finding Your Voice Series]

Speaking Your Brand: A Public Speaking Podcast

In the play “Hamilton,” you may remember the song, “The room where it happens.”

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When my guest said this during our conversation, we both stopped to write it down because it was so good:

“You can’t attract the like-minded to you if you don’t speak your mind.”

 

Boom. Mic drop.

 

This is an incredible conversation, one you’re likely to listen to more than once.

Why do some brands resonate more than others?

How can you connect with your audience in a deeper way?

How do you find what your deeper truth is?

 

My guest is Rebeca Arbona, who is an expert in helping companies develop their brand voice and strategy.

In this episode, you’ll learn:

  • The 3 layers of truths in your brand
  • The key ingredient you need to add to why you do what you do (you’ll hear me stumble into this)
  • How our values connect to our deeper truths
  • Why sharing your deep truths makes you feel more fulfilled
  • Why we don’t share our deep truths
  • How saying what’s scary can actually be safer
  • What does it mean to “be authentic”
  • Examples of brands that get this
  • Identifying your passion and the lens through which you see the world



This episode is the first in our new podcast series on “Finding Your Voice.”

Want more? Register for our free webinar “You Say You Want to be a Thought Leader: What That Really Means & How to Find Your Voice” at https://www.speakingyourbrand.com/webinar/



About My Guest: Rebeca Arbona lives to help brands communicate the truths at their core so they can leap from tall buildings and crush their villains. She’s always been a word geek and, as a kid, read the dictionary for fun, but she somehow ended up with a career in Brand Strategy. So when Rebeca realized that naming combines her love of words with her talent for brand strategy, it was like a radioactive spider bite that unleashed her superpower. She’s now a Strategic Namer and New Brand Creator, crafting breakthrough names and distinctive brands that help her client’s businesses fly.

Follow Rebeca’s #tellthetruths weekly video series on LinkedIn to catch her atomic blue hair and insightful, quirky takes on the strategy of naming, brand strategy, and why the truth matters to brands that want to be super.

 

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals create their signature talks and gain more visibility to achieve their goals. Our mission is to get more women in positions of influence and power: on stages, in businesses, on boards, in the media, in politics, and in our communities. Check out our coaching programs at https://www.speakingyourbrand.com



Links:

Show notes at https://www.speakingyourbrand.com/179 

Rebeca’s website: https://www.brandtrue.com/ 

Register for our free webinar “You Say You Want to be a Thought Leader: What That Really Means & How to Find Your Voice” at https://www.speakingyourbrand.com/webinar/

 

Sign up for our free #ChoosingWomensVoices challenge at https://www.speakingyourbrand.com/challenge

Get our LinkedIn for Speakers online masterclass at https://www.speakingyourbrand.com/linkedin

 

Connect on LinkedIn:

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