Libsyn Directory

186: From Hashtag to Podcast to Book: Developing Your Thought Leadership Platform with Elayne Fluker [Thought Leadership Series]

Speaking Your Brand: Public Speaking for Women

Release Date: 08/18/2020

389: Empowering Women in the Age of AI with Denise Musselwhite

Speaking Your Brand: Public Speaking for Women

We're continuing the series we've been doing this month all around inspiring you to use your voice, no matter what your topic or your industry. If you've been listening to this podcast for a while, you know that I've been really excited about artificial intelligence and ChatGPT and all of the ways AI can help us both personally and professionally. For this episode, I had the pleasure of sitting down with Denise Musselwhite, a technology maven with a rich background in IT and a heart set on women's empowerment in tech. Here's why you absolutely can't miss this episode: Discover Denise's...

388: What Makes a Stand-Out Conference Speaking Proposal and Presentation with Cathy McPhillips

Speaking Your Brand: Public Speaking for Women

Many conferences get hundreds of speaker submissions. How can you make yours stand out so it gets selected? Then, once you do get selected, how do you make sure you deliver an engaging presentation at the conference? That’s what I talk about with my guest Cathy McPhillips, who is Chief Growth Officer at the Marketing AI Institute. Along with the virtual events they host year-round, they also host an in-person conference called MAICON, which I spoke at in 2023. I invited Cathy on the show to share with us: Her background and what brought her to the Marketing AI Institute How Cathy and the...

387: Escaping the Ivory Tower: Stepping into Thought Leadership for Greater Impact with Laura McGuire, EdD

Speaking Your Brand: Public Speaking for Women

I talk quite a bit on this podcast about "the expert trap" and how so many of us get stuck teaching and training and don't step into thought leadership. This applies not only to those of us who are entrepreneurs, but of course to all the academics out there as well (hand raised!). This episode is a treasure trove of insights for anyone passionate about making a difference through their work, particularly in academia or any field where expertise is a given, but thought leadership can make an even bigger impact. My guest is Laura McGuire, EdD, a social scientist, educator, and entrepreneur...

386: The Power of the Performing Arts to Find and Use Your Voice with Theresa Smith-Levin

Speaking Your Brand: Public Speaking for Women

A couple of months ago, I attended an event to honor non-profits. What was really cool was that each non-profit had 2-½ minutes to share their story. When my guest Theresa Smith-Levin, founder of Central Florida Vocal Arts, shared her story, I was instantly inspired and I knew I had to have her on the podcast. Our conversation is a testament to the power of storytelling, vulnerability, and community in fostering personal and collective growth. Theresa's work with Central Florida Vocal Arts is not just about singing; it's about creating a space where young people can grow into their...

385: Leading with Story in Your Talks [Roundtable]

Speaking Your Brand: Public Speaking for Women

You know how powerful storytelling is in your presentations and talks. How can you go about integrating your stories in a way that truly connects you to your audiences? There is no *one way* to integrate stories into your talks. Your story can be central to your talk or it can be a supporting element. You can play with the timeline of the story - start in the middle and then come back to the beginning later or start at the end. In this episode, our lead speaking coach Diane Diaz hosts three of our clients who were at our recent 3-day in-person speaking retreat, Darci Foshay, Dani Einsohn, and...

384: Claiming the Identity of a Thought Leader with Neha Pathak, MD

Speaking Your Brand: Public Speaking for Women

If you’ve ever felt like your topic or message may be overwhelming to your audience or the issue you want to address is a really big one and you’re not sure how your audience is going to relate to it or know how to take action, you’re going to appreciate this conversation. My guest is Dr. Neha Pathak, a physician and lead medical editor at WebMD, who graduated from our Thought Leader Academy last fall. Neha and I talk about: Her roles as a primary care physician, lead medical editor at WebMD, and host of WebMD’s podcast How she came to her signature talk topic and thought leadership...

383: Using Their Voices: Live Signature Talks from Our Thought Leader Academy Grads [Part 2]

Speaking Your Brand: Public Speaking for Women

You heard half of our latest Thought Leader Academy grads deliver a 10-minute section of their signature talk last week on episode 381, now you get to hear the other three. In this episode, our lead speaking coach Diane Diaz hosts Maria Flynn, Karen Williams, and Brigette Serfaty, PharmD. You’ll hear how they’ve incorporated their thought leadership message, storytelling, humor, and their frameworks into their talks. We also have a roundtable discussion about what they’ve learned from being in the Thought Leader Academy and what’s next for them as speakers and thought leaders. This...

382: 3 Signs You're Stuck in the Expert Trap with Your Public Speaking

Speaking Your Brand: Public Speaking for Women

I know you want to grow your business and brand and have a bigger impact as a thought leader. But, as high-achieving women, there are beliefs we have that get us stuck in the expert trap. We believe that we need to teach/train to provide value; that training content is what our audience wants; and our identity is tied to seeing ourselves as the expert. These beliefs are what can hold you back from thought leadership and the impact and income you want to make. The problem is that your presentations and content are undifferentiated and lack emotional resonance. In this episode, I share 3 signs...

381: Using Their Voices: Live Signature Talks from Our Thought Leader Academy Grads [Part 1]

Speaking Your Brand: Public Speaking for Women

Want to know what it’s like to create a signature talk with us? There’s no better way than to hear our Thought Leader Academy grads deliver a 10-minute section of their talks! You’ll hear how they’ve incorporated storytelling and their frameworks into their talks. We’ll also have a roundtable discussion about what they’ve learned from being in the Thought Leader Academy and what’s next for them as speakers and thought leaders. In this episode, I’m joined by Sandy Robinson, M.Ed., Yewande Fadojutimi, M.D., and Joanne Lane, Ed.D. This audio is from a live broadcast we did...

380: Building Your Speaker Brand Separate From Your Corporate Identity with Sandy Robinson

Speaking Your Brand: Public Speaking for Women

The power of women’s voices doesn’t just relate to women who own and run their own businesses; it’s also for women who work in corporate spaces. Building your personal brand and speaker brand separate from your corporate identity can give you a voice and mission that has a greater impact beyond the day-to-day work you do in your job. In this episode, our lead speaking coach Diane Diaz talks with one of our Thought Leader Academy clients, Sandy Robinson. Sandy works in revenue operations and she’s carved a niche for herself by building a personal and speaker brand...

More Episodes

We’ve been talking about thought leadership for the past few episodes - what it means to be a thought leader, what thought leaders have in common, and the importance of having a container/project for your message.

My guest Elayne Fluker has done exactly that - even though she didn’t start out with that plan in mind.

It evolved as she paid attention to what she needed and what she was hearing from her audience and community.

From a personal mantra of “Support is Sexy” to a hashtag to a podcast and now a book coming out in 2021 with HarperCollins Leadership, Elayne’s evolution shows how powerful it can be to stay consistent with your message and to give your audience a way to be involved.

It was such a joy to have this conversation with Elayne and I know you’re going to leave it feeling inspired.

Elayne and I talk about:

Her recent decision to make the intentional and transparent change about who she works with in her business, beyond the “riches in the niches,” to a calling to serve Black women entrepreneurs
The unique challenges Black women entrepreneurs face (Sojourner Syndrome and Superwoman Syndrome)
How an event Elayne attended in 2015 sparked “Support is Sexy” for her
The two things people find the hardest to ask for: love and support
How “Support is Sexy” grew from a personal mantra to a hashtag to a podcast to a book
Paying attention to who you’re already serving and what they’re naturally getting behind
How Elayne got her book agent and book contract with a traditional publisher
What Elayne did when she finished the first draft of her book and it was only half the length it needed to be and she had no idea what else to add to it

This episode is part of our series on thought leadership.

About My Guest: Elayne Fluker is a coach and advisor for Black women who want to make entrepreneurship part of their next chapter. Elayne is also the founder of the content and consulting agency, Chic Rebellion Media, and she is creator of Support is Sexy, her beloved podcast featuring interviews with more than 500 diverse women entrepreneurs around the world. In 2019, Elayne founded SiS.Academy -- an online learning platform with video workshops taught by top women entrepreneurs and experts -- to help women have access to information that will help them grow their businesses. Her first book, which encourages unapologetically ambitious women to get over "I Got It!" Syndrome and embrace support as their super power, will be published by HarperCollins Leadership in 2021.

About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com.

Links:

Show notes at https://www.speakingyourbrand.com/186

Pre-order Elayne’s upcoming book “Get Over ‘I Got It’”: getoverigotit.com

Listen to Elayne’s podcast “Support is Sexy”: http://elaynefluker.com/podcast/

Elayne’s Black. Women. Business. newsletter on Linkedin: https://www.linkedin.com/newsletters/black-women-business-6683882050593841152/

Elayne’s Black. Women. Business. community for Black women entrepreneurs: blackwomenbusiness.us.

Elayne’s SiS.academy: https://www.sis.academy/

Carol’s book coach Joelle Hahn: https://brooklynbookdoctor.com/

Subscribe to get updates about the Speaking Your Brand live virtual summit on October 15: https://www.speakingyourbrand.com/summit/

Schedule a consult call to talk about creating your signature talk and thought leadership platform: https://www.speakingyourbrand.com/contact.

Connect on LinkedIn:

Carol Cox = https://www.linkedin.com/in/carolcox
Elayne Fluker (guest) = https://www.linkedin.com/in/elaynefluker/

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